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Work Background
JPMorgan Chase & Co.Executive Director of User Experience
Mar. 2023Plano, Texas, United States
Gap Inc.Senior UX Designer for Native Mobile Apps
Jul. 2022 - Mar. 2023San Francisco, California, United States
University of Wisconsin-MadisonAdjunct Professor (UX/UI Program)
May. 2022 - Mar. 2023Madison, Wisconsin, United States
Play2Pay, Inc.Lead UX/UI Product Designer
Dec. 2021 - Jul. 2022Miami, Florida, United States
Mighty & TrueExecutive Creative Director
Feb. 2021 - Dec. 2021Austin, Texas, United States
VMLY&RDesign Director
Nov. 2020 - Feb. 2021Frisco, Texas, United States
Baylor Scott & White HealthSenior Technical Consultant (UX/UI Design)
Oct. 2020 - Nov. 2020Dallas, Texas, United States
PhotonExecutive Creative Director
Jul. 2014 - Aug. 2019Dallas, TexasPhoton partnered with 37 of the Fortune 100 Companies and roughly 47% of Fortune 500 Companies as their digital agency, consulting on mobile, cloud, AI and multi-channel digital experience for end-to-end development. Photon provides onsite and offshore support, however the UX/UI and User Researchers were all within the US to work closely with companies to fully empower their digital transformation. - 1 of 12 people serving on the leadership team for Photon within a 6,000 employee organization
- Oversaw approximately 65 designers spread throughout the US; directly managed 33 designers and researchers, establishing personal career goals where I was actively involved in ensuring designers stayed on path - Obtained some of Photon’s largest accounts based on the strategies & concepts I presented to c-suite executives
- Led innovation strategies from ideation to proof of concept for omni-channel experiences for multiple Fortune 500 retail companies, where I led and actively collaborated with design team to provide to the research team to provide insights to validate and/or tweak solutions
- Oversaw Photon’s internal delivery efforts both on-site and offshore to ensure all creative mockups provided to dev met the design integrity and aesthetics provided within redlines
- Secured 38+ new clients for Photon, along with consistently extending engagements with existing clients by showcasing thought leadership and understanding of delivery within different organizations and/or industries
Hitachi VantaraManager, UI/UX Creative Lead
Jan. 2014 - Jul. 2014Dallas/Fort Worth AreaAs part of the Strategic Technology Solutions team, I served as a User Experience Lead for clients in the Consumer Technology, Financial, and Commercial Production Systems industries. My primary role was to assess and improve upon large scale web and application interfaces used by our clients' customers and internal teams. • Assess, design and improve upon large scale web and mobile application interfaces
• Create, organize, and produce complete user interface specifications with design details (comps) to be used as a blueprint for development
• Develop IA, navigation models, and primary and secondary navigation structures
• Ability to apply user centered design methodology and user research techniques for persona development, wireframing, storyboarding and user scenarios, heuristic evaluations, usability testing, and focus groups
• Facilitate requirements gathering sessions and conduct and analyze stakeholder interviews
• Work closely with development teams to validate that the UI design is translated accurately; continue to negotiate on behalf of the user throughout the development cycle
• Manage and directly lead teams supporting the Strategic Technology Solutions group
1st GlobalSenior Graphic Design Specialist
Mar. 2012 - Dec. 2013Dallas, TX• Lead UI/UX Designer in the 1st Global Mobile App; Providing an initial proof of concept, wireframes, page flows and final artwork
• UI/UX Design for microsites, websites and email campaigns, as well as assist in the weekly/monthly maintenance of each site
• Led UAT Testing and focus groups for the rollout of the 1st Global Mobile App
• Design marketing collateral and campaigns such as brochures, one page ads, direct mail, in-house programs, posters, flyers, postcards, forms and email campaigns
• Design quarterly corporate publications that consists of both print and web graphics
• Coordinates content and graphics with presenters to prepare professional PowerPoint, Keynote and interactive presentations
• Work directly with vendors to complete marketing efforts which include requesting printer quotes, controlling costs, providing deadlines, choosing paper stock and more
• Manage and directly lead teams of up to three designers and/or programmers
Neiman Marcus GroupFreelance Art Director
Oct. 2011 - Jan. 2012Dallas, TXThis contract project was obtained through Pixel Zebra: • Designed different icons for the Neiman Marcus Mobile App
• Created a variety of high-end marketing collateral including direct mail pieces, brochures, magazines and print ads
• Implemented the design of different versions of magazine ads following detailed specifications nationwide
• Upheld the Neiman Marcus brand throughout all marketing materials
SteriCare SolutionsLead Consultant and Web Designer
Jun. 2011 - Nov. 2011Fort Worth, TX• Consulted with Marketing Department for the best online and media strategies for their website
• Provided a proof of concept before any initial coding was implemented
• Introduced marketing strategies to drive more traffic to the website, such as email marketing campaigns, Social Media Marketing and SEO
• Held weekly meetings with Director of Marketing to teach proper coding for SEO and the maintenance of website
Global Health CorpsFreelance Graphic/Web Designer
Nov. 2009 - Mar. 2012Dallas/Fort Worth AreaThis contract project was obtained through Pixel Zebra: • Designed and implemented email campaigns for fundraising events 3 years in a row that generated over $700,000 for the organization
• Designed different graphic elements for the ghcorps.org website
• Utilizing Adobe Flash, different interactive web banners were created for the ghcorps.org website
• Concepted and designed different print collateral pieces that included brochures, annual reports and logos
Infinitude Creative GroupCreative Director
Oct. 2008 - Sep. 2009Plano, Texas• Lead Designer for eLearning Courses that adhered to strict brand guidelines for companies such as Pizza Hut, Shell, Dreyer’s Ice Cream, Dean Foods and Kellogg’s
• Created flow charts and mind maps for an overall view of the courses and the visual process
• Implemented storyboards with clear graphical treatments
• Managed a group of 7 Developers that implemented layouts into interactive pieces within Adobe Flash
TravelFocusArt Director
Sep. 2007 - Oct. 2008Dallas, TexasThis contract project was obtained through Pixel Zebra: • Organized, updated and managed the company intranet site
• Lead UX/UI Designer for the company site and other landing pages and microsites for the TravelFocus brand
• Created collateral pieces for the sales/marketing departments that included brochures, one page ads
and marketing material
• Responsible for daily communication with account managers and sales team regarding portal updates and collateral pieces
Bank of AmericaGraphic/Multimedia Design Specialist
Feb. 2007 - Sep. 2007Plano, TexasThis contract project was obtained through Pixel Zebra: • Design graphics, web sites, presentations, and video OnDemands companywide
• Conceptualized and designed a video production created with Adobe Flash for an audience of 900 people
• Designed graphics for large scale presentations companywide
• Created the branding for Countrywide Productions - including signage throughout the studio
CompUSAArt Director
Sep. 2005 - Feb. 2007Dallas, Texas• Concept and design certain sections of the pre-print advertisement; Home Entertainment, Accessories, and Software
• Oversaw and carried out information for particular portions of the pre-print advertisement to three to five designers
• Conceptualized and designed POS ads that were seen nationwide within stores
• Versioned and layered each ad for different regions of the US and Puerto Rico
• Designed miscellaneous jobs such as gift cards, freshly designed ads, credit card announcements and holiday cards
Pixel ZebraPrincipal and Creative Director
Oct. 2004 - Apr. 2012Dallas, TXFull Service Graphic and Web Design Company that also includes the following tasks: • Manage a group of two designers, three programmers, and one project manager
• Create extremely accurate project scopes in order to maintain client budgets, as well as manage multiple project timelines
• Communicate technical and/or design information on multiple skill levels
• Taught new designers complex features of the Adobe Creative Suite
• Research different forms of technology and trends in order to implement the most effective design strategy
The Michaels Companies, Inc.Visual Merchandising Coordinator
Sep. 2004 - Sep. 2005Irving, Texas• Leader and driving force behind Michaels Display Board Program for specific departments
• Responsible for the coordination of Michaels Visual Presentation Program
• Wrote monthly display board reports for Visual Merchandising used for store execution and planning
• Attended various meetings and walkthroughs to evaluate, support, and provide direction for all merchandising programs
WGN-TVGraphic Design Intern
Jul. 2003 - Dec. 2003Chicago, Illinois• Created ads that were featured in different issues of TV Guide Magazine • Created graphics and coded them into Superstation WGN's web site • Designed posters for the Sharon Osbourne Show and Becker
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