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Work Background
Bryant & Stratton CollegeSenior Administration Officer
Feb. 2015 - Jul. 2015Greater Milwaukee AreaHired to execute re-organization and revitalization of operations in two states with six campuses for a proprietary college. Improved internal morale through communications of clarity and transparency of goals, strategies, and cascading KPI/accountability. Onboarded and recruited new talent; changed day to day operational processes to create efficiencies and measurable gains in student enrollment and retention. Prepared plans with pro formas for new programs and revenue streams. Re-organized regional marketing functions, formalized performance-based planning per academic term. Enhanced segment marketing, such as to veterans and students on leave of absence. Created detailed alumni association plan and plan to expand NJCAA athletics to other states and campuses. Provided guidance and expertise on information technology, enterprise systems, marketing automation, other "back office" administration.
Colloquy360President & General Manager
Mar. 2013 - Aug. 2014Delray Beach, FLHired to accelerate an early stage business unit that invests in universities to develop and launch online degree programs. End result was strategic acquisition by Everspring in 2015. Re-org'd Colloquy's new business development organization. Implemented operational changes and accountability, including new enterprise software systems. Established project management office to raise client engagement and address time-to-profit per program. Evolved marketing practices, improving SEO/SEM, cost per lead (CPL), cost per start (CPS), and call center processes. Managed federal regulatory and technology compliance issues. Searched for and led diligence on potential strategic acquisitions to expand and differentiate the business.
Merton WayChief Executive Officer
Jan. 2012United States, West Palm BeachWe help brands grow marketing and sales results using the same budgets they have right now. A hybrid business consultant and digital agency, we build websites and ecommerce, branding, sales tools, campaign automation, complex sales coaching, and other blocking and tackling. Merton Way is both pragmatic and out-of-the-box, serving leaders and disruptors like Dell EMC, The Beam Team, BusPatrol, and Techtonic.com. Executives and investors turn to us to scale their growth or help get back on track through research, re-positioning and practical go-to-market strategies that deliver results.
iVideosongs.comFounder & Managing Director
Sep. 2010Louisville, COiVideosongs integrates teaching materials and posters with hundreds of free online videos to learn guitar, piano and more. Musicians of most any experience or skill can find tutorials and lessons, so they can advance their skills while learning to play the very same music that inspired them to pick up a guitar, piano, drums, or other instruments. Search "iVideosongs" on Amazon for the materials.
Campus Management Corp.Chief Marketing Officer & SVP
Sep. 2004 - Nov. 2012Led strategy, product management, sales and marketing for the fastest growing ERP in Higher Education, culminating in one of the largest private equity transactions in postsecondary software. Held P&L responsibilities and served as officer and senior executive, leading company’s transformation from a US-focused niche provider of enterprise student information software (SIS) systems, into top-three global software/services provider. Compound annual growth rate exceeded 30% and EBITDA tripled as company grew from $19,000,000 to more than $100,000,000. Company expanded into more than 25 countries. Directed company’s strategic planning, product management and product roadmap, sales/marketing, acquisitions and general management during their integration into the business.
IBM Life SciencesMarketing Campaign Director
Jan. 2001 - Dec. 2004Somers, NYIBM Life Sciences began as an "Emerging Business Unit" focused on research universities, pharmas and biotechs, selling infrastructure, middleware, consulting, and regulatory solutions. Led worldwide teams in sales and marketing launches of high-throughput computing solutions for life sciences and healthcare sectors. Assisted in programs that expedited development of a vaccine for small pox for Department of Defense and the digitizing of nation’s mammography archive. Evaluated and planned potential new strategic business units such as IBM's entry into the automotive industry. Formulated and executed global marketing strategies which exceeded plan by 140%. Led business launches in Japan, South Korea, Australia and New Zealand to expand reach into APAC.
Gelia Wells & MohrDirector, Account Services
May. 1998 - Apr. 2002Alexandria, VACo-founder and managing director of marketing consultancy practice in Washington, D.C., for a New York ad agency. Provided marketing consulting services to information technology, dot-com, life sciences, consumer durables and online education clients. Managed a year-long brand rationalization management project with Dana Corporation to consolidate its global product lines as a Tier 1 supplier. Grew consulting practice to $3,000,000 in billings and increased NY agency’s billings more than 22% per year.
The Raymond CorporationDirector - Marketing
Jan. 1996 - Dec. 1998Greene, NYReorganized global planning and execution of innovative marketing communications for a $320,000,000 materials handling and warehouse technology manufacturer. Created company’s first web site and produced quarterly training videos used by distributors worldwide. Managed company’s brands and communications through privatization, de-listing from NYSE, growth to $550,000,000 and sale to Toyota.
The Patriot CompanyVice President - Sales & Marketing/Co-founder
Jan. 1992 - Dec. 1996Milwaukee, WICo-founder, securing funding through angel investors and SBA. Developed business plan, created the brand and oversaw trademark and patent applications. Led hire/fire of sales, production/warehouse and administrative staff. Built company’s North American network of 40 distributors. Sold national accounts to major big box retailers and catalogs including The Home Depot, Farm & Fleet, Sears and Gardener’s Supply. Created product packaging, wrote, produced and appeared in TV, radio and in-store how-to media. Placed and presented the products on-air at QVC. Drove company's growth to $3,200,000 leading to sale to private investors in 1996.
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