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Work Background
ForTodosAdvisor
Mar. 2024Miami, Florida, United States
Automotive Keys GroupEcommerce & Digital Marketing Manager
Jun. 2022 - Mar. 2024With AKG, I oversee website management, ensuring optimized product/category performance; Pioneered digital merchandising tactics including pricing, assortment strategies, and site navigation enhancement; championed media planning efforts for various brands, focusing on content ideation, performance optimization, and consistent testing to boost returns; engaged actively in continuous learning and strategic & creative problem-solving to drive business objectives. Some of my Achievements are: • Optimized Website Performance: Led daily analytical assessments, boosting site performance metrics and refining visitor experience. • Increased eCommerce Conversion: Spearheaded digital merchandising strategies that elevated conversions by 21% in specific categories online. • Enhanced User Experience: Overhauled site navigation, optimized search terms, and managed category experience, resulting in a 15% reduction in user drop-off rate and 26% increase in average session duration. • Informed Assortment Planning: Synthesized eCommerce sales data to identify product gaps, resulting in a 23% increase in sales of key categories. • Media Strategy Leadership: Developed and managed integrated media plans achieving an average 6X Return on Ad Spend across campaigns. • Collaborative Initiatives: Fostered synergies with internal teams and advertising agency partners to streamline marketing efforts and enhance brand reach.
Amplitude DigitalSearch Engine Optimization Manager
Mar. 2021 - Dec. 2021Los Angeles Metropolitan Area• Optimized website to enhance technical performance and build backlinks/authority to improve overall sales and performance. • Reported to key stakeholders and partners to drive success for clients. Identified new SEO growth opportunities through content gap analysis, keyword research and audits and conducted zoom meetings with clients to address any concerns and resolve issues. • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Collaborated with account manager, web developers, copywriters, and link builders to work on client accounts and edified clients through live data dashboards. • Kept update on Google ecosystem, SEO strategy and best practices to stay ahead of competition. • Increased organic traffic by 44% in three months by fixing site architecture following Google's best practices.
AmazeSenior Marketing Advisor
Nov. 2020 - Jan. 2021RemoteIn this contract role, my main responsibility consisted of developing marketing strategies for B2B and B2C markets and assisting Famous.co in finding an agency partner to build landing pages. While working here, I also developed several landing pages to resolve technical issues and make certain improvements to optimize UX/UI. Major key accomplishment at this role include: • Designed a content marketplace resulting in increased site visits by 84% in three months.
TheGrintDigital Marketing Manager
Feb. 2020 - Dec. 2022Coral Gables, Florida, United StatesWith this company, I trained and mentored, a team of seven members and implement overall digital marketing strategy. I optimize Facebook, Instagram, and Google campaigns and administer $1M budget for SEM/Paid media campaigns. I also facilitated automation and consolidated click rates for email marketing campaigns. Developed quarterly goals for digital marketing and forecast sales performance trends. Some key accomplishments at this role include: • Increased sales by 28% through generating qualified leads from paid advertising.
• Improved overall download rate by 154% through Facebook and Instagram paid campaigns.
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