Requests
8
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Network Power<100 people
Roles
🐦77%
Design
💸55%
Marketing
🔥44%
Startup Founder
Geos
🇨🇦66%
Canada
🇧🇷11%
Brazil
🇬🇧11%
United Kingdom
Work Background
Alberta Health Services Senior Digital Experience Advisor
Jul. 2024 - Mar. 2025Canada• Create, maintain and manage productive, collaborative relationships to create online solutions that meet the needs of the end users across the AHS digital properties.
• Build reusable components and established design standards that use accessibility standards and WCAG to ensure design consistency across web and mobile apps for the Pediatric Rehabilitation client
• Created UX artifacts including wireframes, prototypes for Pediatric rehabilitation program working closely with government stakeholders across our digital properties.
• Create, publish and implement template using an enterprise level CMS including developing HTML and supporting CSS to create page layouts and content that are both engaging, accessible, and responsive.
Pencil & Paper INCSenior User Experience Designer & Webflow Expert
Apr. 2024 - Sep. 2024Canada• Led the user experience team with Webflow design and implementation strategies post company website migration from Wordpress.
• Met with team to understand challenge areas and devised action plans.
• Conducted a design audit to identify areas of design debt and how to improve it.
• Increased team productivity on the new platform through accessible, sharable and reusable visual materials.
• Increased website usability through optimization of existing design and creating complex components.
Self EmployedSenior User Experience Designer
Sep. 2022Calgary, Alberta, Canada · Remote• Create organizational value by identifying and addressing design debt to improve company growth. • Collaborate with stakeholders to understand areas of focus to define goals. • Create a single source of truth in Figma to mitigate cross-functional stakeholder confusion and grow unity. • Lead user research, implement feedback to increase user engagement.
BMOSenior Experience Designer
Jan. 2022 - Aug. 2022Toronto, Ontario, Canada · RemoteThrough CAPCO also: • Led design efforts for the project team to keep the project 1-2 sprints ahead of development. Followed UX guidelines and accessibility legislations of A or AA where applicable. • Collaborate with multiple disciplines (Product owner (POs), Business analyst, QAs, Scrum team, Copywriter, Developers and C-level leaders) to understand business requirements and create feature solutions that address business challenges. • Created high-fidelity interactive prototype in Figma and worked with design research to organize testing to get feedback from users. • Successfully led and transitioned the project team and already built sketch designs to Figma for scale.
CapcoSenior Experience Designer
Jul. 2021 - Dec. 2021Toronto, Ontario, Canada · Remote• Took over the design of a banking and payments dashboard iteration. An integrated experience allowing existing citizens / customers to improve their financial resiliency, add, monitor and manage all accounts. • Introduced Figma to help the design process and product scale. • Started transitioning from Adobe XD to Figma by working with a designer, developer and project manager to make the process of building each component seamless. • Expertise in Thinking Conceptually, Information Architecture, Digital Strategy, and used Adobe creative suite to support.
Sonnet Insurance CompanyManager, Experience Design
Feb. 2017 - Mar. 2021Toronto, Ontario, Canada• Successfully communicated with key stakeholders and technical teams to understand business requirements, present critical design thinking, and create customized solutions that addressed business challenges and improved the company's NPS score. • Designed and tested prototypes for a more efficient quote to purchase experience that resulted in an increase in the number of customer quotes and purchases. • Launched the second iteration of the customer dashboard for new and existing citizens / customers that led to an increase in customer retention and ability to easily access policy information. • Created user flows and information architecture diagrams to re-engineer key user journeys such as; ability to view product and pricing information, discount information, and contact customer service. • Introduced new digital design tools to help the design process and the product to scale. • Experience with wireframing, ux, sketch, axure, snagit, css3, remote usability testing with “www.usertesting.com” • Expertise in Thinking Conceptually, Information Architecture, Digital Strategy, , and used Adobe creative suite to support.
BellUser Experience Architect
Dec. 2016 - Feb. 2017Mississauga, Ontario, Canada · On-site• Drove the design and development of the global digital design system. • Collaborated with cross-functional stakeholders to understand and execute on project initiatives. • Followed UX guidelines and accessibility legislations of A or AA where.
IntuitSenior Interaction Designer
Sep. 2016 - Nov. 2016Mississauga, Ontario, Canada• Tightly collaborate with product managers, developers, researchers, marketers, and user experience peers • Deliver strategic, innovative end-to-end user experiences that optimize user needs, business goals, and technological realities across desktop, web & mobile platforms. • Start with User Experience visions, UI specifications and wireframes and prototypes at various levels of fidelity – from whiteboard and paper wireframes to InVision and axure • Create, visualize and present your ideas effectively and compellingly for internal leaders, partners and customers. • Use facilitative leadership skills to drive to the best outcome for stakeholders, teach and inspire others to want to work with you. • Test and iterate ideas using prototypes to experiment with customers. • Own your outcomes by partnering with Product manager and development peers, sweating the details to deliver experiences that delight our clients. • Participate in and foster Experience Design Community
BMO Financial GroupUX/UI Designer + Front-end dev - Delivery & Creative Services Organization (Contract)
Mar. 2015 - Sep. 201655 Bloor St W, Toronto, ON M4W, Canada · On-site• Setting up organizational procedures with regards design and development process • Per project estimating for User Experience, User Interface design and Front-end development work based on client requirements. • Assist in managing a day to day project list. • Working with members from other teams to complete designated projects. • Review Business needs, Client needs and Information Architecture docs to gain insight into the clients market and known competitors. • Build wireframes for projects based on information requirements. • Working with Bootstrap, HTML5, CSS3, Javascript, AngularJS, keeping standards such as AODA & W3C and Accessibility.
GanzFrontend Developer
Dec. 2014 - Feb. 20151 Pearce Road, Woodbridge, ON Canada · On-site• Responsible for helping to troubleshoot the Ganz e-commerce order website in an agile environment. • Improve the User Interface and User's Experience by making website functional for the users tasks. • Working with angularjs, angular bootstrap, HTML5 and CSS3 to troubleshoot issues from based on project requirements. • Synchronize my code with the team in a Jenkins, Maven and Tortoise environment.
MASH+MEDIALead Experience Designer + Frontend Developer
Nov. 2013 - Nov. 20141550 Enterprise Road, Mississauga ON · On-site• Responsible for the creating seamless user experiences and front end development of all digital projects for web and mobile applications. • I led the team in creating interfaces with a user centric focus. This involved user interface iterations, wireframing, evaluative ux research, and implementation HTML/CSS, JQuery/PHP, Ruby on rails. Clients included Ford Motor Company of Canada, The Lincoln Motor Company of Canada, TEVA, IPEX, Chicken Farmers of Ontario, Passi & Patel: Criminal Lawyers, and President's Choice. • I oversaw the creation and deployment of email marketing campaigns for President's Choice Financial.
Ingram MicroWeb and Print Designer
Jun. 2012 - Nov. 201350 Standish Court, Mississauga ON · On-site• Design, Test and Implement Email design strategies for clients like Sony, Microsoft, IBM, Cisco, Toshiba, Kingston, Lexmark and other technology companies based which lead to 5% increase in sales. • Planned and implemented design strategies for IBM and Lenovo to support and ultimately improve their sales year-over-year by 10% • Planned and designed Ingram Micro’s official newsletter, campaign event, the "Ingram Micro Symposium Gala" and "Experience with Ingram Micro" for all their technology partners. This resulted in extremely positive feedback from all stakeholders.
Bramalea Baptist ChurchLead Graphic Designer
Jan. 2012 - Sep. 20129050 Dixie Road, Brampton ON CanadaDuring my time at BBC, I was responsible for organizing and streamline digital internal communications, Design, update & print the weekly & monthly publications, Design marketing collateral for hosted internal and community events, Communicate with external printers for pre-press projects.
Jade Communications Inc.Graphic Design Intern
Jul. 2008 - Aug. 2008- Mastermind concept and design for print
- Dupont product label and brochure updates
- Assistance with hardware maintenance
SelfFreelance Web Graphic Designer
Jul. 2007 - May. 2012GTA, Canada Area• Brand development, advertising campaigns, UI development. • Project from concept to deployment, Pre-press and Production, Separations for press. • Troubleshooting input output devices in use. Software and hardware installation. • Team member, independent and driven to give the client what is right for them.
Bramalea Christian FellowshipVisual Designer
Oct. 2006 - May. 201511613 bramalea road north, brampton on canada• Responsible for developing a variety of promotional projects, campaign, sermon series and digital media using research and sketching. • Consistently working with large format banners, posters, flyers, business cards, digital display advertisements and the print publications.
Opac Printing Solutions LimitedLead Graphic Designer
Feb. 2004 - Aug. 2005- Meet with clients for job requirements and design details
- See projects from design mockup to printing press
- Conceptualize and Design Company print materials
- Communicate with production manager for press and separation details
- Old Style process of print, dark room develop, and burn image to printing plates
- Perform hardware and software maintenance and updates.
Novelty Gimmicks LimitedGraphic Designer
Jun. 2001 - Aug. 2002- Photo retouching
- Logo Restoration
- Prepare designs for printing on novelty item surfaces(t-shirts, mugs..)
- Prepare designs for separation
- Prepare concepts for client approval
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