Sonnet Insurance CompanyManager, Experience Design
Feb. 2017 - Mar. 2021Toronto, Ontario, Canada• Successfully communicated with key stakeholders and technical teams to understand business requirements, present critical design thinking, and create customized solutions that addressed business challenges and improved the company's NPS score. • Designed and tested prototypes for a more efficient quote to purchase experience that resulted in an increase in the number of customer quotes and purchases. • Launched the second iteration of the customer dashboard for new and existing citizens / customers that led to an increase in customer retention and ability to easily access policy information. • Created user flows and information architecture diagrams to re-engineer key user journeys such as; ability to view product and pricing information, discount information, and contact customer service. • Introduced new digital design tools to help the design process and the product to scale. • Experience with wireframing, ux, sketch, axure, snagit, css3, remote usability testing with “www.usertesting.com” • Expertise in Thinking Conceptually, Information Architecture, Digital Strategy, , and used Adobe creative suite to support.