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Work Background
EMOTIVContent Marketing Manager
Jan. 2025San Francisco, California, United States
PTE MAGICMarketing Manager
Jun. 2023Australia1. Key Achievements as Marketing Manager (2023): Team Building: Established and led a dynamic in-house marketing team of 7 members (2 full-time, 4 part-time, and 1 freelancer). Lead Generation: Consistently attracted an average of 2,000 prospects per month. Social Media Growth: - Boosted Facebook page engagement with a surge of 9,000 new likes and follows. - Increased Instagram followers by 5,000. - Doubled Facebook Group membership from 4,000 to 9,000 in six months. Website Traffic: Achieved a significant rise in website traffic, growing from 1,500 in January to over 10,000 by December. 2. Personal Milestones at PTE MAGIC International (2023): - Pioneering Role: Became the first in-house marketing team member in February 2023. - System Development: Developed a comprehensive Notion-based system for the marketing team within one month. - Employee of the Month: Awarded Best Employee of the Month after four months. - Promotion: Promoted to Marketing Manager within five months. - Quarterly Superstar: Recognized as the Superstar of the Quarter after five months. - Annual Recognition: Honored with the Superstar of the Year award after 11 months.
PTE MAGICMarketing Executive
Feb. 2023 - Jun. 2023Sydney, New South Wales, Australia- Perform social media and lead generation work by using social media pages, websites and emails, etc. to build connections with potential students and partners and to answer their questions. - Create clear marketing copies for multiple managed channels (social media, website, emails) to promote our products/services. - Establish a marketing and content plan to attract prospective students. - Conduct market & competitor research to analyse the audience and the industry. - Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. - Keep track of data and analyse the performance of marketing campaigns across managed channels. - Conduct keyword research and use SEO guidelines to increase web traffic. - Create marketing performance reports across all channels. - Liaise with potential agents for business opportunities. - Other ad hoc marketing tasks.
ROI Digitally - Future-Proofing Digital Marketing AgencyContent Team Lead
Oct. 2022 - Dec. 2024Ann Arbor, Michigan, United States1. Website Development & Optimization: - Research content outline for operational & service pages (heading, structure, relevant keywords to make sure optimized web pages) - Write content for operational & service page - Write lead-converting copy (customer journey, case study, success story,...) - Review, optimize & edit content for operational & service pages 2. SEO & content: - Research keywords by using Ahrefs - Complete the cluster model & create a content strategy - Research & create outlines for the writer team - Assign & regulate the workload of the writer team (6 - 8 members) - Review SEO elements for blogs, based on SEO Checklist - Review content for blogs - Audit on-page content - Update website analytics on Google Search Console & Google Data Studio 3. Branding Development: - Do research on clients' products and services - Write brand profile and guideline 4. Social Media: - Work with Digital Marketing Specialist to create a monthly social content plan - Brief design for a graphic designer - Create caption copy for social pages
Standard InsightsJunior Digital Marketing Specialist
Jun. 2022 - Feb. 2023Hong Kong SAR-Assist the Head of Marketing in developing SEO and social media strategies. - Oversee Facebook, LinkedIn, and Twitter platforms. - Provide design directives for graphic designers. - Craft content for various social media platforms. - Conduct keyword research for blog content. - Generate SEO-focused blogs and articles. - Propose optimized layouts for web pages to UI/UX designers. - Develop copy and content for webpages. - Create sequences for email marketing campaigns. - Distribute monthly newsletters and industry-specific emails using the ActiveCampaign tool. - Compose email copy.
QTPro MarketingMarketing Executive
Apr. 2022 - May. 2022Houston, Texas, United States- Expertly managed 3-5 concurrent projects. - Lead and supervise a team of four members. - Conduct research on clients' products and services. - Develop a comprehensive monthly action plan. - Provide design directives for graphic designers. - Craft engaging caption copies for social media pages. - Produce content for YouTube and email channels. - Formulate a monthly seeding plan for content distribution. - Conduct onboarding meetings with clients to gather their needs, goals, and latest insights.
CoHost AI IncSocial Media Manager & Content Marketing Specialist
Mar. 2022 - Jan. 2023Vietnam- Develop and implement a monthly social media content strategy for Facebook and LinkedIn. - Oversee social media page assets and manage their content. - Conduct keyword research using Semrush and Keyword Planner. - Produce monthly blog posts and review for SEO optimization. - Update website analytics using Google Search Console and Google Data Studio. - Create content for website pages. - Conduct onboarding meetings with app users to gather user insights.
QTPro MarketingContent Creator
Jan. 2022 - Jun. 2022Houston, Texas, United States- Do visual brief - Create Facebook content - Stick to action plan - Do research onto customers’ insights/products
CoHost AI IncSEO Writer
Sep. 2021 - Feb. 2022Vietnam- Deliver SEO posts on the Cohousing & Cohost AI website - Optimize key words - Design visuals - Add backlinks
Hyatt Regency West HanoiMarketing Trainee
May. 2021 - Jul. 202136 Le Duc Tho, My Dinh, Ha Noi- Manage the hotel's social media platforms (Facebook, LinkedIn & Instagram) - Create content for social media - Create design briefs - Reply and deal with guest emails - Create virtual games/activities for guaranteed guests - Involve in the Moon cake project - Create content for Moon cake brochures and flyers
FreelanceSearch Engine Optimization English Copywriter
Jul. 2020 - Sep. 2021Hanoi, Hanoi, Vietnam- Provide SEO standard blog posts with any topics required by customers
Fit’ n Ngon - Healthy MealSocial Media Manager
Apr. 2019 - Nov. 2019Hanoi, Hanoi, Vietnam- Collaborate with the Marketing lead to develop a monthly social media content plan. - Generate design briefs for the graphic designer. - Craft engaging content for the Facebook page. - Manage academic posts focusing on health and nutrition, including tips and guidelines. Additional Responsibilities: - Offer personalized consultations to assist customers in selecting foods aligned with their dietary objectives. - Provide guidance for individuals seeking direction in constructing a healthy diet. - Develop tailored meal plans to meet individual dietary requirements.
FreelanceEnglish Tutor
May. 2018 - May. 2021Hanoi, Hanoi, VietnamProvide English tutoring service from grade 7 to grade 12
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