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Work Background
EF Education FirstHead of HK Creative Studio
Aug. 2013 - Jun. 2024Hong KongGlobal marketing, branding and communications for world’s largest, for-profit education company
Move fast. Create great work. Eat dim sum. EF Hong Kong’s Creative Studio is a nimble group of multi-national creatives and content-creators. We make buzz-worthy ads, social media campaigns, awesome videos, and good ‘ol fashion print stuff. We love to work fast, laugh hard, and snack often! -Headed up in-house creative studio, managing graphic designers, video directors, editors, copywriters
-Produced countless video and photoshoots for EF's education businesses around the world
-Wrote and directed marketing, branding, and company culture videos
-Worked with agencies, design firms, and freelancers around world for ad campaigns
-Liaised with creatives and multiple stakeholders from sales and marketing to C suite executives to write briefs, create concepts, and execute on time and on budget, ranging from minimal to six figures
-Hired staff and developed and mentored many team members over the decade https://vimeo.com/efhongkongstudio About EF: We believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—help turn dreams into opportunities for people of all ages and nationalities. People are core to everything we do at EF—together, we help turn our customer’s dreams into life-changing opportunities. When you join EF, you join a global community working in more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Websitehttps://www.ef.com/
ImaginationAccount Director
Jul. 2011 - Sep. 2013Hong KongImagination is a world-leading communication agency specializing in design, digital, experiences, exhibitions and more. Our ability to do so owes much to the breadth of our expertise; our integrated project teams are drawn from an in-house community that is unique in the industry. http://www.imagination.com Chief point of contact between key client accounts and agency.
Oversee projects from concept, contract to completion.
Write pitches, creative briefs, client presentations.
Lead all client meetings from initial contact to presentations, progress and reviews.
Provide project direction and communication between client service, creative & production, ensuring client objectives are met.
Manage profitability for project budgets up to 1.5 million USD. Grow business opportunities with existing and new clients. Delivered large scale, award-winning product launches, gala dinners, VIP receptions, multimedia and digital interactives across APAC for Christie's, Jaguar Land Rover, Bentley, BNY Mellon & GE.
YAW Productions & Turner Broadcasting System, Asia PacificFreelance Production Manager
Apr. 2010 - Jun. 2010Hong KongDelivered 4 day corporate conference at Theatre Esplanade, Singapore.
Worked directly with Turner Broadcasting System President to develop conference in innovative late night TV talk show format.
Sourced and negotiated crew, contractors, suppliers and performers.
Transformed black box theatre into working TV soundstage, recording broadcast quality TV show.
Guy Bertrand PhotographyProducer
Mar. 1999 - Dec. 2001Los AngelesProduced all studio & location shoots in Southern California, Miami & New York.
Key Accounts: L'Oreal, HSBC, Lane Crawford
Freelance PerformerActor
Jan. 1999 - Dec. 2010Los Angeles, Toronto, Hong KongActed in over 30+ productions international films, TV & theatre.
Guest starring and lead roles in award winning TV series and plays.
Select movie credits include Mean Girls (Tina Fey, Rachel McAdams, Lindsay Lohan), Take the Lead (Antonio Banderas)
Canadian TV Series- Murdoch Mysteries,ReGenesis, Blue Murder
Theatre-Shakespeare's As You Like It (Canstage), The God of Carnage, (Theatre du Pif, Hong Kong)
TNT & Cartoon Network, Turner Entertainment AsiaProduction Manager, Creative Services
Sep. 1994 - Dec. 1996Hong KongOriginal team that launched network in Asia.
Assisted Creative Director in managing 20+ staff to produce on-air packaging for 2 channels airing in APAC region.
Managed department budget and production schedule.
Line produced two film shoots of 20+ crew in Hong Kong and Mumbai featuring Jacky Chan, Shashi Kapoor and other APAC celebrities endorsing TNT brand.
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