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Work Background
Co-Founder & Chief Revenue Officer (CRO)
Ultra MessengerCo-Founder & Chief Revenue Officer (CRO)
Sep. 2023Ko Samui, Surat Thani, Thailand · RemoteWith Ultra Messenger, we're revolutionizing the way you communicate, connect, and earn, where your text messages, audio calls, and video chats not only connect you with others but also generate revenue. Whether you're a seasoned professional, an influencer, or someone with a dedicated following, Ultra Messenger empowers you to monetize your conversations like never before. Our verified users are stepping into a new era of possibility, where each exchange carries real value. Our secret sauce lies in blending the familiar comfort of a messenger app with seamless monetization through in-app currency: credits. You're in control, setting your own rates for interactions – from quick text exchanges to insightful audio calls and face-to-face video chats. Share your expertise, personality, and passions while generating income.
Commercial Director, Interprefy Aivia
InterprefyCommercial Director, Interprefy Aivia
May. 2023 - Sep. 2023Ko Samui, Surat Thani, Thailand · RemoteAs the Commercial Director of Interprefy Aivia, I shall be responsible for developing and executing the global sales strategy for our AI speech translation solution. My primary objective will be to open as many opportunities as possible for collaboration across the strategic alliance + global sales team, driving the adoption of the product, and achieving business growth. Key Responsibilities: Develop and implement a global sales strategy for Interprefy Aivia that aligns with the company's overall business goals and objectives. Collaborate with other teams within the company to ensure that the product meets the needs of our customers and the market. Establish relationships with key customers and partners to drive adoption of the product and identify new opportunities for growth. Develop and maintain a deep understanding of the market and competitive landscape and use this knowledge to inform sales strategy and tactics. Provide leadership, coaching, and mentorship to the sales team to foster a culture of collaboration, innovation, and high performance. Work closely with senior management to provide regular updates on sales performance, market trends, and other key metrics.
Pre-Seed Investor
Ultra MessengerPre-Seed Investor
Oct. 2022
Seed Investor
Skyhook Capital Pte LtdSeed Investor
Jun. 2022Singapore
ISPO Investor
MELDISPO Investor
Feb. 2022
ISPO Investor
World Mobile GroupISPO Investor
Feb. 2022
Global Head, Strategic Alliances
InterprefyGlobal Head, Strategic Alliances
Jan. 2022 - May. 2023Ko Samui, Surat Thani, ThailandKey responsibilities include: Develop strategy and engagement model for Interprefy alliances with key strategic partners. Share joint value proposition to differentiate Interprefy and Partner joint offerings Work closely with strategic alliance team to develop offerings in line with new product releases Work closely with the leaders and their partner teams to drive pipeline and revenue Develop and drive strategic alliances with Professional Conference Organizers, AudioVisual Companies, Language Service Providers, and Platform partners (Web Conferencing, Webinar + Virtual Event Platforms) at an executive level Define vertical market and execution strategies
Seed Investor
https://www.fear.io/Seed Investor
Jun. 2021
Director Of Global Sales
InterprefyDirector Of Global Sales
May. 2020 - Jan. 2022Ko Samui, Surat Thani, ThailandArranging interpreting can be complex, time-consuming & expensive - when done the old way. Interprefy provides remote interpreting for events and meetings. Its platform revolutionises simultaneous interpreting by replacing old hardware with a cloud-based solution so that interpreters can deliver their services without needing to be onsite, while event participants can simply listen to the language of their choice through their smartphones. Because you don’t need to fly in interpreters, pay for hotels and organize for interpreting equipment to be installed, you’ll enjoy the stress-free and cost-effective premium service offered by Interprefy. Scalability and flexibility are at the core of all Interprefy’s products. Maybe your event is in a remote location. Perhaps you require specialist interpreters with an in-depth knowledge of your industry. It might be that you have your own preferred interpreters. In any case, we’ve got it covered. Interprefy is loved by world-leading enterprises, international organizations and not-for-profits across the globe. Because Interprefy partners with leading language service providers the best interpreting talent for any mix of languages, including rare languages, can be sourced. www.interprefy.com | Remote simultaneous interpreting. Anytime. Anywhere. richard.roocroft@interprefy.com
General Manager, Asia Pacific & Japan
InterprefyGeneral Manager, Asia Pacific & Japan
Apr. 2019 - May. 2020Bangkok Metropolitan Area, Thailand
Senior Sales Manager (Contract)
InterprefySenior Sales Manager (Contract)
Jan. 2019 - Apr. 2019Bangkok Metropolitan Area, Thailand
Ambassador
DragonchainAmbassador
Jan. 2019 - Jul. 2019Bangkok Metropolitan Area, ThailandDRAGONCHAIN is the global leader in blockchain technology applications, providing unprecedented flexibility, integration, and security to its customers, developers, and community. Originally developed within the Disney Company, the protocol was open-sourced Disney and the lead architect then left to commercialize the platform. The Dragonchain platform's capabilities and ease of use far outpace those of any other enterprise protocol available today. That's not marketing spin, it's the truth. Access to The Resources You Need to Succeed: Dragonchain Commercial Platform Operate on the most secure, flexible, and developer-friendly blockchain platform to date. Build on a scalable, serverless platform with built-in protection of business data using established programming languages (Java, Python, Node, C#) and interchain capabilities with other public blockchains. Marketplace Leverage an ecosystem of pre-built library smart contracts, qualified vendors, specialized experts, and incubated projects. Incubators Pitch your idea to our partner incubators and utilize the expertise of industry experts that have real experience launching a tech product. Launch criteria are dependent on project and market conditions, but will always include a working POC, a legally-cleared token classification and usage rationale, all necessary marketing strategy and assets required to clearly communicate the product and use case. Funds With our partner VCs, Angels, and Marketplace service capabilities, Dragonscale is able to offer Dragonscale projects access to both traditional and non-traditional methods of funding. From Pre-Seed fundings to Series A, to Token Sale services, let us connect you with the Dragonscale partners you need in order to obtain funding for your blockchain project. All humans are welcome. Contact me if you want to learn more.
VP, Global Sales (Shareholder)
Flower Power Coffee Co - CBD Infused Coffee & EdiblesVP, Global Sales (Shareholder)
Jul. 2018 - Apr. 2019Greater New York City AreaWith the CBD Industry about to boom on a global scale, Richard decided to take on a critical role for the growth of Flower Power Coffee Co internationally. Coca Cola recently announcing they had their eye on the CBD infused beverage industry, the big players are about to make some much needed awareness for the pioneers like Flower Power Coffee Co - who have been doing so since September 2017. Within a month of joining Flower Power Coffee Co, things became serious, with a front page Fox News interview in the USA - which lead to main stage spotlight for the brand in this industry. The official UK launch happened during the month of September, with partners in Ireland, South Africa, Norway and Central America in discussion as we speak.
Consultant (Contract)
BlueToad Inc.Consultant (Contract)
Feb. 2018 - Jan. 2019Bangkok Metropolitan Area, ThailandAfter a successful 10 year career in the digital publishing industry, Richard found it hard to stay away after his career break - as a result he has recently taken on a contract to support BlueToad Inc with their APAC partner expansion plan. For more than a decade, BlueToad has worked with thousands of publishers in the U.S. to create and monetise beautifully responsive digital editions and web content. BlueToad is focused on emerging technologies like mobile editions, responsive web content, audio articles and leading the way in virtual reality digital publishing. BlueToad recently brought its solution and partner-focused service to Europe with the opening of an office in London - and Richard is leading the partner expansion plan through Asia.
Commercial Director  (Contract)
MitinguCommercial Director (Contract)
Jan. 2018 - Sep. 2018Cloud-based event management software that gives event organisers the tools to create, promote and sell their events via one, easy to use interface. Your branding - emails and event pages; Your domain; Intelligent registration forms; Post event surveys; Check-in app for iOS and Android with prompts and notifications; API for integrations; Salesforce CRM connector
Sales Director, APAC (Remote Contract)
YUDUSales Director, APAC (Remote Contract)
Apr. 2016 - Mar. 2017Bangkok Metropolitan Area, Thailand
Sales Director
YUDUSales Director
Sep. 2014 - Mar. 2016London, United KingdomRichard advanced to his current role as Sales Director to serve as a key member of the executive team. Ultimately responsible for setting and delivering both the UK/USA sales budget and developing new sales strategies for YUDU, he leads a team of 12 across demand generation, business development and account management. Other key responsibilities include formulating marketing, brand planning and business-development strategies and continue to drive revenue growth. Outcomes: *Managed the transition of sales focus from business to enterprise selling. *Revamped pricing strategy, introduced effective promotional strategies, trained a high-performance sales team and helped boost corporate awareness. *Led the growth of the sales department from 4 to 12 employees. Established a competitive sales force by offering aggressive commissions, desirable benefits packages and performance-driven sales-incentive programmes (quarterly). *Improved sales policies and practices, defined the sales cycle and created accurate job descriptions, which aided the recruiting strategy and developed standards for customer relationship management.
Sales Director, EMEA
YUDUSales Director, EMEA
Dec. 2013 - Aug. 2014London, United Kingdom
Business Development Director
YUDUBusiness Development Director
Dec. 2012 - Nov. 2013London, United KingdomAs Business Development Director, Richard worked to improve YUDU’s market position and achieve financial growth. His main responsibility was to define long-term organizational and strategic goals, build key customer relationships, identify business opportunities, negotiate business deals and maintain an extensive knowledge of current market trends. Working with senior personnel and internal teams (marketing, account management and business development staff), he increased sales opportunities and maximized revenue for YUDU. This was achieved by prospecting new clients via a combination of avenues, including networking and attending various industry events, sharing thought pieces, speaking at conferences and utilizing the unlimited opportunities that Linked IN provides. His objectives were developed and executed with a polished approach and supporting documentation, which resulted in corporations such as The Financial Times, John Lewis, Centrica, Pearson and Kingfisher joining YUDU’s extensive client portfolio.
Senior Account Manager
YUDUSenior Account Manager
Mar. 2007 - Dec. 2012Whitehall, LondonServed as the primary relationship owner for an assigned group of top tier client accounts with responsibility for retention and growth. Ensure clients derive maximum value from our services. Prepared implementation plans and lead client on-boarding; presented strategy and annual plan. Work closely with clients to identify needs including approval workflows and consult on best practices for solutions and setup. Prepare and deliver effective client presentations, including stakeholders at all levels of the organization up to C-Suite. Deliver weekly, monthly and quarterly status and results presentations to internal and external teams. Regularly evaluate quality of service, managing external partner relations and strategy resources. Identify new opportunities from within existing accounts, partnering with the Business Development team to aid in increasing revenue. Ensure a deep enough understanding of clients’ individual experiences to head off potential issues before they become problems.
Account Manager
Digital AlternativesAccount Manager
Sep. 2005 - Mar. 2007Clitheroe, Lancashire
Sales Executive
Alan Richards LtdSales Executive
Mar. 2003 - Sep. 2005
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