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Work Background
SecureSaveMarketing Program Manager
Jun. 2022 - Sep. 2024RemoteAccomplishments:
• Executed a high-impact content marketing strategy that resulted in over 200% growth in organic traffic within two years, which contributed to a 2.5x increase in qualified organic leads.
• Decreased lead conversion time from 75 to 45 days and amplified organic lead close rate to 7%.
• Overhauled existing automation structures in HubSpot, including individualized workstreams for leads; implemented changes that reduced manual intervention, saving approximately ten hours weekly.
NorthstarContent Marketing Manager
Dec. 2021 - May. 2022West Hollywood, California, United StatesAccomplishments: • Developed detailed timelines for each segment of the Content Marketing Calendar while personally managing outreach efforts, which increased blog post frequency from once monthly to every week.
• Championed production efforts for two influential whitepapers, leading to an impressive increase in inbound inquiries and contributing directly to achieving quarterly revenue targets within six months post-release.
UpNestContent Marketing Manager
Jan. 2021 - Aug. 2021San Mateo, California, United StatesAccomplishments:
• Orchestrated the alignment of SEO practices with blog content, resulting in a 2.5x increase in monthly organic traffic, which directly contributed to a substantial boost in overall conversion rates for the team.
• Directed targeted A/B testing campaigns for critical landing pages while working directly with developers; findings identified need for new call-to-action buttons improving click-through rates by an impressive margin of 25%.
Rozzy Learning CompanyDirector of School Success
Mar. 2020 - Jan. 2021St Louis, Missouri, United StatesAccomplisments:
• Performed comprehensive competitive analysis for both paid and organic initiatives, identifying key insights that informed strategy adjustments leading to boosted audience reach by over 50%.
• Established an optimized content calendar based on findings derived from both Google Search Console and SEM Rush analytics, increasing the output frequency of high-performing blogs by more than 50%.
• Crafted compelling content for automated email campaigns designed specifically for potential clients; generated more than 300 qualified leads while decreasing unsubscribe rates by nearly half within three months.
Clever Real EstatePR / Content Manager
Feb. 2019 - Feb. 2020University City, MO, United StatesAccomplishments:
• Established an efficient content calendar that streamlined workflows for publishing; facilitated collaboration among writers leading to an increase in article output by 300% within six months.
• Analyzed user engagement metrics through Google Analytics; increased monthly unique visitors from a baseline of 25K to approximately 300K while enhancing site stickiness with compelling content and optimized CTAs.
Gateway Blend, LLCContent Strategist
Aug. 2018 - Jan. 2019Clayton, Missouri• Designed and edited content strategies across the collection of websites and created revenue models for Snapchat/Quora.
• Harmonized with clients to recognize content marketing needs and play project management roles for prominent clients.
• Developed weekly premium articles to reach the organic Facebook audience, reach by 100 – 300K.
• Edited content for B2B and B2C clients and developed engaging content to leverage marketing blogs using WordPress.
Leverage MarketingSr. Content Specialist
Oct. 2016 - Jul. 2018Austin, Texas Area• Conceptualized and created multiple forms web content for clients in a variety of fields, including health care, technology, and real estate.
TechcitementTechnology Writer
Sep. 2011 - Feb. 2015Remote• Wrote technology-focused content for blog, including application and product reviews.
• Attended technology trade shows in NYC and St. Louis to network and advance business goals.
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