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Work Background
Culture Shift Team, Inc.Creative Specialist
Jul. 2022
Catalyst Brands Group, LLCPartner
Nov. 2013 - Dec. 2015Based in Nashville, Tennessee, Catalyst Brands Group is an experienced licensing agency serving fledgling, aspiring and underdeveloped brands. Our clients seek to leverage their brands as distinctive assets by identifying and addressing unrealized brand value. Client marks under management include food & beverage, recording and visual arts celebrities, children's characters, patented processes and motorsports. As an advocate for brands with hidden potential, Catalyst works collaboratively with clients to develop strategic plans, identify viable licensees, navigate the complexities of licensing programs and develop products. We measure success by including numerous aspects of brand performance while under our stewardship. Though the Catalyst portfolio primarily includes brands in incubation, introduction and growth development stages, we welcomed a recent challenge by reinvigorating a somewhat latent, mature brand through creative repositioning for a new generation of consumers.
PS Boutique DesignDirector
Jun. 2002 - Jul. 2022Nashville, TNWe are a full-service branding, design and development company based in Nashville, Tennessee. We know the importance of great design and how essential it is in a company’s business’ growth. We focus our creativity on professional websites and graphic design while ensuring our experience delivers results to the business. Over the years, we have worked with many successful companies – helping them define their inspirations, ideas and motivations into fresh, sincere and compelling brand messages that engage and resonate.
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