Years of experience: 24
Language SpecialistTranslatorAssociateMarketing Analytics ManagerMarketing DirectorEngagement Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Elena's Career Path
Oct. 2021 -Present
US Tech SolutionsProduct Manager (Digital Medicine)
Client Site I Bayer; OtsukaProvide strategic support and solutions to global oncology unit by enabling, improving, and infusing multiple programs to drive digital transformation, support strategic new business model evaluations and advancing the oncology digital vision and strategy.
Jun. 2016 -Aug. 2020
NovartisCustomer Liaison Manager
East Hanover, New Jersey, United StatesLed the development and implementation of large-scale, high-impact digital initiatives for several oncology brands
Aligned marketing strategies with brands’ strategic imperatives, and developed core creative and messaging for marketing campaigns Drove creative and messaging adaptation for a wide range of digital and print deliverables for multiple communication channels to amplify brand surro...
Dec. 2014 -Jun. 2016
LiquidHub, Inc., Providing Services to Novartis PharmaceuticalsConsultant, Digital Strategy and Services for Novartis Oncology
Novartis, East Hanover, NJLed the development and implementation of strategic digital initiatives for multiple oncology brands.
Managed and collaborated with 3rd party vendors on design of optimal non-personal promotion mix
Collaborated with Brand teams and their agencies of records to align digital tactics with brand strategy based on positioning, messaging and competitive landscape assessment
Worked closely with Dig...