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Work Background
Strategy CXAssociate Director Product Management
Jan. 2025Porto Alegre, Rio Grande do Sul, Brazil
QintessBusiness Analyst / Product Owner
Oct. 2023 - Dec. 2024Porto Alegre, Rio Grande do Sul, Brazil• Participation in the international division of the company to serve strategic customers outside Brazil, being part of two development teams for different products;
• Requirements Analysis and Gathering: Collaboration with customers and internal teams to understand specific needs and translate them into clear and comprehensive technical requirements;
• Systems Architecture and Design: Contribution to the definition of systems architecture, ensuring that the proposed solutions are scalable, secure, and aligned with the best practices in the sector;
• Technological Innovation: Stay up to date on the latest trends and technological advances, proposing and implementing continuous improvements in processes and systems. Key Results
• Analysis of an LMS tool and preparation of benchmarking to create a proposal for the development of a new project for a US client;
• AS-IS analysis to create TO-BE project scope regarding the refactoring of a US banking management tool.
SellersFundingProduct Manager
Aug. 2021 - Aug. 2022Porto Alegre, Rio Grande do Sul, Brazil• Managed a team of 6 people, being responsible for launching a new mobile application to acquire new customers;
• Alignment with different areas, direct contact with C-level to define a strategic roadmap;
• Multidisciplinary team management using Agile Methodology (Scrum);
• Ongoing participation with the development team during the Discovery and Delivery stages;
• Data analysis and application of data-based enhancements;
• Best Agile practices orchestration to the team, facilitating ceremonies and fostering a delivering and responsible culture;
• KPIs monitoring, project status reports, OKRs definition, and team engagement on improvement opportunities. Key Results
• Strategic roadmap definition of the company’s brand new product: a mobile application;
• Efficiency in building a team to support product development, in which I managed its product and the team’s KPIs, and implemented agile methodology;
• Success launching the mobile app, with excellent receptivity from leadership;
• Achievement of 100% of customer satisfaction in the digital wallet transactions journey.
DellProduct Manager
Aug. 2019 - Aug. 2021Porto Alegre, Rio Grande do Sul, Brazil• In Dell Financial Services (DFS), I was responsible for three different applications: Onboarding, Self-service Portal, and Fraud Cases Manager;
• Annual roadmap definition, alignment with different areas, enhancements strategy definition in several countries, development team management in Agile Methodology (Scrum);
• Tracking, reporting, and controlling product and team metrics;
• Maintain a close connection with the business to understand their needs and opportunities. Key Results
• Delivery of improvements in the three different mentioned applications;
• Applied the Dell Digital Way framework, encompassing Lean Startup, User-centered Design, and Agile/Extreme Programming.
DellProgram Manager
Jan. 2016 - Aug. 2019Porto Alegre, Rio Grande do Sul, Brazil• Content Program Manager for the online Premier applications, Dell’s website area to large-scale sales, globally, interfacing between business and IT teams;
• Annual roadmap definition, alignment with different areas, definition of global launch strategy for enhancements;
• Development team management;
• Collaboration and coordination of the various TI segments and business, ensuring timely and accurate distribution of information with program communication, documentation, and problem resolution;
• Tracking of budget, resource utilization, priorities, and the interlocks of several projects;
• Mapping and actively addressing the program risks, defining the mitigation plan and proactively monitoring its execution;
• Contribution to continuous improvement of the global customer experience, ensuring delivery in a timely manner and according to the specifications, with professional communication to meet customer expectations;
• Program schedule management, highlighting risks, deadlines, and efforts to the stakeholders;
• Leading collaborative decision-making amongst teams;
• Coordination of initiatives and management of interlocks amongst areas;
• Application of experience to practical knowledge to guide the technical assessment process; Key Results
• For the Dell Premier Program, I planned and executed all the content projects;
• Management of all online content-based projects globally, including a responsive website in Premier and Transactional areas;
• Achievement of effective coordination across multiple IT and business segments, ensuring the distribution of information appropriately and on time, through program communication, documentation, and problem-solving;
• Tracking of budget, resource utilization, priorities, and the interlocks of several projects;
• Mapping and actively addressing the program risks, defining the mitigation plan and proactively monitoring its execution;
DellProject Manager
Jan. 2012 - Dec. 2015Porto Alegre, Rio Grande do Sul, Brazil• Managed a team of 5 people;
• Content Project Manager for Dell’s online applications, rolling out enhancements globally, revamping all the website, deploying the brand new CMS, and providing training to all Latin America, being the bridge between business and IT teams;
• Following up the project from planning to the execution and reviews; • Managing the project deadlines and milestones, as well as following up the development of activities;
Project stakeholder management with active communication and alignment of business needs and requirements;
• Lead and coordinate the distributed team to meet the project scope;
• Driving the analysis, planning, budgeting, definition, and feasibility of project development;
• Working closely with the Legal department to deliver the company’s new Legal website: new look and feel and platform;
• Implemented Agile Methodologies while leading Dell’s Brazil Customer Satisfaction Initiative. Key Results
• Improved the Dell.com experience leading online content projects globally, including a responsive website in several areas;
• Implemented an Agile Methodology-based framework while leading Dell’s Brazil Customer Satisfaction Initiative;
• Responsible for Dell’s Legal content, delivering a visually redesigned website and with a new platform.
DellProject Lead
Jan. 2010 - Dec. 2011Porto Alegre, Rio Grande do Sul, Brazil• Delivered more value for Dell LATAM website and increased conversion rate by rolling out a new global visual identity and Content Management System under a brand new platform.
• Increased the productivity of online marketing teams in Brazil and Panama by providing pieces of training in person due to the fast pace transformation.
• Improved the company’s market position by creating a brand new market segment for its products under Dell.com (Small Business 1-9 employees)
DellContent Lead
Jan. 2009 - Dec. 2010Porto Alegre, Rio Grande do Sul, Brazil• Delivered a better customer experience on Dell.com such as relevant content, quality, and business campaigns being a hub between Marketing and IT teams.
• Responsible for the CMS and trained marketing teams.
• Managed the knowledge base tool and its documentation process.
AG2Services Manager
Jul. 2005 - Jan. 2009Pelotas, Rio Grande do Sul, Brazil• Managed a team of 5 people;
• Responsible for the Services Contract the agency held with Embraer, its primary customer;
• Alignment with the customer’s IT and business departments, managed a multidisciplinary development team, delivering several improvements in the customer’s applications.
AG2Front-end Developer
Jul. 2001 - Jul. 2005Pelotas, Rio Grande do Sul, Brazil• Worked as a front-end developer and pioneer of W3C Standards implementation;
• Writing clean, well-documented, and maintainable code that follows software engineering best practices;
Mentor and guide junior developers, providing technical knowledge, code reviews, and promoting a culture of learning and continuous improvement;
• Driving full code reviews, ensuring high-quality code and adherence to best practices and code optimization;
• Staying up to date with the latest trends and technologies in front-end development and providing recommendations for improvements.
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