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Work Background
Nelnet BankHead of Marketing
Mar. 2021Draper, Utah, United StatesNelnet Bank was built to deliver better options and bigger possibilities to a new generation of banking customers. With an early focus on Student Loan Refinancing and Private Student Loan products, my goal for the future of Nelnet Bank is to expand the reach of our expert-driven services into new markets and products in a way that always keeps the financial success of our customers as our prime driving factor.
Solcius SolarDigital Marketing Director
Nov. 2020 - Apr. 2021Provo, Utah, United StatesSolcius is a residential solar installation brand serving 10 US States
I joined Solcius to lead the 5-person Digital Marketing team in the generation of qualified leads. Significant Contributions : - 50% Reduction in CPA for Paid Search (Google ,YouTube) - Managed 7-figure Social Media Budget
- Identified and Implemented Key Performance Indicators and Metrics
- Created Demand Generation Best Practices and Procedures for the team
ModeForgePresident
Oct. 2016Woodway, Texas, United StatesModeForge was launched to leverage my professional skills for the business and marketing needs of companies and brands in transition. I provide Consulting for the next steps required for clients to reach their stated business goals, especially with organizations moving from startups to Established brands or Small and Mid-size Businesses (SMBs). Significant Contributions:
- 275% Increase in Client's Total Marketing Engagement
- 67% Increase to Client's Social Media Follows
- 42% Increase to Client's Total Engagement
- 20% Increase in profit margin without increasing prices
CalSurance Associates, A division of Brown & Brown Program Insurance Services, Inc.Director of Digital Marketing
Jul. 2015 - Sep. 2016Orange, CACalSurance Associates, a division of Brown & Brown Program Insurance Services, Inc. offers professional and management liability insurance sales, service, and support to clients like Farmers and Thrivent. I joined CalSurance Associates to create and oversee the Marketing Department for four Brown & Brown Insurance brands: CITA Insurance, Lancer Claims Services, CalSurance, and Arrowhead General Insurance Agency’s Architects & Engineers Liability product.
I created the Marketing organization and infrastructure from the bottom up including Budget, Strategy, Vendor Relationships, Team Members, Technical Infrastructure, Software, as well as Metrics and Tracking. Significant Contributions
• $650,000 Increase in New Business Revenue • 644% Increase in Qualified leads
• 750% Increase in New Business Applications • 58% Increase in Unique Site Visitors
Caliber Media GroupExecutive Vice President
May. 2000 - Jul. 2015Orange, CACaliber Media Group is an enterprise-level marketing and digital media agency that wields cutting-edge technology, media, and marketing strategy to meet and surpass client goals. I joined the Caliber start-up as its second employee and helped build it to one of the top strategic marketing firms in Orange County, CA. Sold the two largest accounts in the agency’s history with six-figure monthly revenues Lead a marketing staff of 16 while creating a robust production Infrastructure, and was instrumental in the development of a comprehensive suite of web-based software products. Significant Contributions
• 4x Increase in active client base
• 10x Increase in annual revenues
• 100% Increase to profit margins through enhanced productivity • 30% Decrease in operational costs
KOREDirector of UX Architecture
Jan. 1998 - Jan. 2000KORE symbolized a new breed in Internet consultants - combining strategic insight, stealth technology, and the execution skills to help clients
like Sony Music and Nokia. At KORE, I oversaw all aspects of the customer solution UX, from graphic interface, to development, to quality assurance and roll-out. My department acted as the liaison between the Client and the Technical and Creative teams.
ETM Entertainment NetworkNew Media Director
Jan. 1996 - Dec. 1998I was initially hired as a Graphic Designer to create event websites for clients like Pearl Jam, Janet Jackson, and Britney Spears. Within a years time, I was promoted to Director of New Media, where I was responsible for ETM's User Experience across all ticketing delivery chan- nels. My responsibilities included: ticketing UX development, multimedia kiosk development, partner API development, designer and software engineer management, and prospective vendor assessment.
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