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Network Power<100 people
Roles
✨83%
Business Owner
🔥66%
Startup Founder
💸50%
Marketing
Geos
🇦🇪16%
United Arab Emirates
🇬🇧16%
United Kingdom
Work Background
Phaidon InternationalSEO Copywriter
Aug. 2024 - Dec. 2024City Of London, England, United KingdomProvides in-house SEO support for on-page optimization efforts (of long-form blogs, commercial landing pages, and podcast episode pages) with keyword research for topic gap opportunities, content outline recommendations, copyediting, and internal linking to support on-site customer journey. • Audits monthly SEO reports for accuracy and identify content gap opportunities in data.
• Authors a SEO Best Practices guide for new podcast content to support launch of new podcast and help build brand authority (i.e., internal linking, schema recommendations). • Supports website migration efforts.
• Creates a comprehensive keyword research template for all 6 Phaidon brands to allow a deeper dive into organic search performance (for not just into each brand but each location for each brand) to better identify where organic search is being driven (i.e., provide a more accurate view of where organic performance is happening for each brand and which location and channel).
The TelegraphSenior US SEO Editor
Jun. 2023 - Jun. 2024London, United KingdomProvides swift SEO optimisation recommendations to improve and/or promote news content for rankings, relevancy, or readability. This includes keyword targeting optimisation for headlines, standfirsts, subheadings, and body copy, as well as identifying content gaps for article ideation (i.e., breaking news or supplemental news/evergreen explainers). • Consistently stays abreast of the fast-paced news cycle to inform News and editorial desk of trending topics throughout the day and offer SEO suggestions that are data/competitor analysis driven. Have demonstrated ability to track news cycles (in politics, liveblogs, culture events) for both US and UK audiences. • Works closely with editorial desks to build high quality forward plans for upcoming news events to drive as much traffic as possible (i.e., content plan for US Election and maintain updates on priority evergreen files). • Provides on-site support for liveblog for planned and breaking news events (i.e., Trump trials), such as optimising liveblog via internal links, tracking Top Stories rankings, and identifying breakout and trending topics. • Demonstrates a thorough understanding of Google, Google Discover and how News SEO works.
BrightEdgeSenior SEO Analyst, Content
Mar. 2020 - May. 2023Seattle, Washington, United StatesDrives data-driven content and keyword research strategy based on SEO best practices to identify and prescribe for clients target topics and keywords to inform prescriptive content creation and content optimization recommendations. Received recognition for establishing the department’s content creation and optimization process and standards (i.e., keyword research, on-page optimization, content briefs, content gap analysis). • Conducts enterprise-level keyword research to audit clients' current keyword landscape to identify content/topic gap analysis and to generate new target keywords and prescriptive content recommendations. • Prescribes actionable on-page optimization recommendations for blog, category, and product page content based on best SEO practices that are best aligned with the goals, needs, and search intents of client and client’s target audience.
• Provides expert international SEO content and technical recommendations (i.e., hreflang tags). • Brings knowledge in both content and technical SEO to provide a holistic understanding and recommendations for clients in their content creation and optimization strategies. • Enacts technical audits to monitor sites and prescribe technical SEO recommendations to ensure sites meet SEO best practices.
• Provides support on enterprise-level SQL keyword research projects.
• Provides keyword and page ranking and traffic insights in reports pulled from the BrightEdge Platform.
• Proactively collaborates frequently with team members to develop impactful insights and solutions, as well as provides and receives feedback from team and client to best meet client SEO challenges and needs.
• Articulately communicates and presents to team members and clients SEO insights, initiatives, and prescriptive recommendations.
• Fluent in Excel, Google Sheets, Google Search Console, Screaming Frog, Google PageSpeed Insights, Majestic: Backlink & Link Building, schema & JSON-LD, HTML.
Marketeering GroupContent SEO Strategist
May. 2018 - Mar. 2020Seattle, Washington, United StatesDrives strategic on-site and off-site SEO campaigns for 20+ clients with data-backed and detailed-oriented keyword research, competitor research, and content gap analysis to best curate and optimize on-site client content with client's best targeted keywords for their target audience. Demonstrates proficiency with SEO analysis tools, such as SEMRush, Google Analytics, Google Search Console, and Google Tag Manager to track target keywords and on-site CRO (conversion rate optimization) performance to manage and optimize content for optimum relevance, visibility, and authority on Google SERP, in alignment with both client goals and technical SEO best practices. Successfully manages off-site link-building outreach campaigns, in collaboration with content department, to best optimize content with goal-focused target keywords to secure high-authority backlinks and guest posting placements.
MicrosoftProject Manager/Publisher
Dec. 2017 - May. 2018Redmond, Washington, United StatesProvided dual project management and publishing support for the Learning team at Microsoft in the migration and renovation of their internal publishing platform from Infopedia to Learning. • Recognized by Senior Business Manager for demonstrating an independent work ethic and a steep learning curve for web software (i.e., SharePoint) and the department's rapid Rhythm of the Business. • Crafted and provided copy-editing support for Learning site content: publishes and optimizes content for search (i.e., tagging) on the Learning site via SharePoint. • Provided active communications support, internally and externally, to coordinate Quarterly Business Reviews.
CDK GlobalDigital Advertising Analyst (Contract)
Apr. 2017 - Dec. 2017Seattle, Washington, United StatesProvided digital marketing solutions and account management for 20+ Local Marketing Associations (LMAs) auto dealerships through the daily collection, organization, and analysis of LMA markets’ performances and cross-channel optimizations. • Received recognition from manager for demonstrating a steep learning curve for mastering account management programs such as Driver, OfferEditor, Splunk, Google Sheets, and Salesforce to receive own LMA markets (24) to manage in first 4 months. • Effected self-disciplined time-management skills to create new ads, via AdCreator, for 24 LMAs and provide detailed fact-checking for ads/offers to consistently meet the monthly 3-day Service Level Agreement. • Actively supported and cultivated internal collaboration and communication between LMA Analysts, Senior Analysts, and Strategists by quickly mastering teams’ content repositories in Google Sheets, Driver, and Microsoft Outlook.
Hugo HouseFront Desk and Programs Assistant
Jan. 2017 - Apr. 2017Seattle, Washington, United StatesProvided polished customer service to maintain account management for clients and implement upsell and cross-sell opportunities for nonprofit’s programs and events (i.e., creative writing workshops; author readings). • Received recognition from Executive Director of the Hugo House for representing agency with polished and mature customer service. • Efficiently managed client accounts by quickly mastering nonprofit’s internal database, CiviCRM, to assist in client purchases. • Proactively honed selling experience, including cross-selling and upselling on products and services (i.e., recommending yearlong memberships, relevant workshops, and author events).
Olson KundigMarketing Assistant
Feb. 2015 - Aug. 2016Seattle, Washington, United StatesProvided editorial, data-entry, and administrative support for a cross-functional marketing team of six at an innovative architecture firm. Created and managed a detailed data-entry operation of daily media hits by mastering social media and account management software such as Meltwater, Google Alerts, Deltek, WordPress, and MS Excel. • Proofread and fact-checked web copy of 15+ project descriptions for firm’s new website. • Coordinated and attended 30+ project team meetings to collect detailed documentation of complex project information (i.e., collection of technical specs and jargon, as well as restructuring project teams’ statements of client and design intent for max conciseness and clarity for firm’s new website). • Received recognition for creating and managing a daily data-entry operation of media hits through proficient utilization of social media monitoring programs such as Meltwater and Google Alerts. • Diligently tracked and collected daily media hits through the weekly organization and update of keywords in Meltwater. • Formatted to MLA citation firm's entire archive of 300+ media hits using MS Excel (before distributing to firm’s internal database, Deltek, firm owners’ CVs via Adobe InDesign, and the firm’s new website via WordPress). • Received recognition for improving performance of data-driven operations in department. • Quickly mastered Adobe InDesign to digitize firm's entire archive of physical magazine reprints. • Frequently supported Communications Manager with email marketing via Meltwater and Deltek. • Honed to proficiency experience with Microsoft Outlook to collaborate interdepartmentally for client-related preparations. Had accepted alongside Part-Time Office Assistant position (accepted in February 2015) a Part-Time Marketing Assistant role in March 2015. Promoted to Full-Time Marketing Assistant in September 2015.
Jobscan.coWeb Content Writer
Dec. 2014 - Mar. 2015Seattle, Washington, United StatesHoned self-disciplined time management skills as a web content writer for a recently-launched startup specializing in resume and job-search topics. Effected content marketing and SEO strategies via WordPress, Google Analytics, and Google Alerts to research and write clear, persuasive, original web copy for a niche topic and specified target audience. Honed copywriting skills to acclimate writing to startup’s tone, style, and voice. • Received recognition for consistently utilizing content marketing strategies to research and write 2–3 long-form articles weekly for a niche topic (resume topics) and specified target audience (job-seekers). • Quickly mastered WordPress’s on-page SEO tools, such as title tag optimization, image caption optimization, use of internal links, and inclusion of select keywords in tags, meta descriptions, and text. • Implemented Google Analytics for long-tailed keywords research. • Researched and incorporated exciting and relevant images and infographics. • Crafted attention-grabbing, search-optimized headlines. • Exercised target audience engagement via MailChimp, Hootsuite, StumbleUpon, and Reddit.
Made for Success PublishingAdministrative Assistant
Aug. 2014 - Nov. 2014Sammamish, Washington, United StatesProvided administrative and data-entry support for a family-owned publishing company specializing in audio books. • Was recognized for the organization and management of file and data-entry operations, as well as the efficient preparation and distribution of audio books to clients.
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