Michel Gagnon

CEO, Growth Marketing, Product @Stun and Awe

MarketingSales & BizDevHead of GrowthCPOCEOCMOAdvisor

I’ve been Global Managing Director at a tech company for the past 8 years working in 12 markets. I’ve led the marketing and product teams. I mentor startups at APX and the Greentech Alliance. I’m a former management consultant at PwC.

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Serbia

Work Background

Greentech AllianceAdvisor

Aug. 2020Berlin, Germany

APXBusiness Mentor

Oct. 2019Berlin Area, Germany

Stun and AwePodcast Host - The Growth Leap Podcast

Mar. 2019We talk to business builders who are designing disruptive and meaningful companies. https://www.stunandawe.com/podcast

GroupMGlobal Managing Director (plista)

Jun. 2017 - May. 2024Berlin Area, Germany- Led the overall strategy and P&L of plista, GroupM's native adtech company, overseeing a team of 100 across 15 markets. - Guided the company through significant market and organizational changes, including launching and expanding products to enhance profitability. - Opened and scaled new markets through strategic planning and execution. - Led the Product Strategy and launched new tech products, driving top-line growth and improving gross margins. - Fostered a culture of data-driven decision-making, leveraging OKRs, growth frameworks, and advanced data visualization. - Played a key role in M&A activities, including negotiating high-profile partnerships and leading the integration of a European tech company.

Stun and AweStrategic Advisor

Apr. 2017BerlinWe help early-stage tech startups accelerate traction, get ready to scale, and build a meaningful business.

plistaDirector International Business Development

Jul. 2016 - Jun. 2017Berlin Area, Germany

PwC DeutschlandManager, Strategy Consulting, PwC Germany

Aug. 2015 - Jun. 2016Berlin Area, GermanyLed the strategy consulting practice of PwC’s Accelerator in Germany. My team supported digital startups and SMEs enter new markets and solve growth-related challenges. Responsible for meeting revenue and profitability targets. Led business development activities and mandates.

PwC CanadaSenior Associate, Strategy Consulting, Consulting & Deals

Apr. 2014 - Aug. 2015Montreal, Canada AreaSupported clients' leadership teams across different industries in solving business challenges related to: - Corporate and Business Strategy - Market and Competitive Analysis - Market Entry Strategy - International Expansion Support/lead business development initiatives Contribute to the development and growth of the team

Canada China Business CouncilMember of the Executive Committee

Jan. 2012 - Jul. 2015MontrealMember of the Executive Committee who provides guidance to the Quebec Chapter with regards to its activities and objectives.

BOMBARDIERSenior Analyst, Strategy & International Business Development

Mar. 2011 - Apr. 2014Montreal, Canada Area• Managed strategic planning (market analysis, scenario development, option analysis, etc.) at the group level • Supported the General Manager and Head of Bombardier Aerospace China in strategy development, execution and monitoring • Supported/participated in sales campaigns and negotiations with Chinese partners • Developed and implemented a market intelligence system to assess growth opportunities, trends and competitive threats

BombardierPublic Affairs/Communication Advisor

Feb. 2009 - Mar. 2011Montreal, Canada Area• Supported the Chairman and CEO's participation in the World Economic Forum, the China Development Forum and the Milken Institute Global Conference • Global lead for Corporate Social Responsibility (CSR) initiatives coordination and reporting efforts • Organized investor relations and government relations events and supported commercial missions in China and India • Supervised cross-functional teams located both in Germany and Canada • Led the development of the CSR website (www.bombardier.com/en/sustainability.html) and the company’s first social media strategy

Bombardier Inc.Public Affairs Analyst

Jul. 2006 - Feb. 2009• Conducted research, analyses, and comparative studies on strategic issues • Supported the company's participation in airshows, commercial missions and investor relations events. • Prepared briefing notes, presentations and speeches for the senior management • Contributed to the development of public affairs strategies

Kaifeng University, Henan Province, ChinaGuest lecturer

Jan. 2006 - Dec. 2006Kaifeng, Henan, China• Prepared and taught a course on Canada's economy and business environment to Chinese students in the International Studies Program • Supported the development of relations between Kaifeng University and the Montreal-based Collège Marie-Victorin

Asia Pacific Foundation of CanadaJunior Research Analyst

Jan. 2005 - Dec. 2006Vancouver, Canada Area* Conducted research and prepared reports on the economic, political, and social aspects of Canada-Asia relations

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