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Work Background
Lala Castro MediaDigital Marketing Consultant
Sep. 2016Greater Los Angeles AreaLala Castro Media leverages the power of content and social media marketing to help elevate your audience and customer base. Lala Castro understands social media marketing fundamentals. From maximizing quality to increasing your online brand. Every project, every task, and assignment is treated as if it were her own brand. Social Media Marketing Services include, but are not limited to:
- Online Reviews Management
- Influencer Marketing
- Drive Advocacy & Loyalty Programs
- Social Media Executive Training and Coaching
- Social Media Consulting
- Market and Competition Analysis
- Branding and Identity
- Orchestrate and Execute Digital Campaigns
- Content Creation
- Social Ad Buying and Management
- Email Marketing - Hispanic Digital Marketing
- Latin America (LatAm) Digital Strategies Lala believes the road to success depends on finding a delicate balance of the many aspects of online marketing. She encompasses all the necessary tools your company needs to grow its business online and achieve measurable results along the way. Experience working with: El Gallo Giro, UCSD Extension, Downey MADE Work Experience Program, NLBWA, Patina Restaurant Group, Northgate Markets, Knott's Berry Farm, a subsidiary of Cedar Fair Entertainment Group, Power Crunch, Johnny Rockets Restaurants, Don Roberto Jewelers, Toshiba USA/Latin America, Unilever, DPSG (Dr Pepper Snapple Group) and more.
#LatinaGeeksCo-Founder, Executive Director
Aug. 2012Greater Los Angeles Area#LatinaGeeks mission is to empower and inspire Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events. #LatinaGeeks is a nonprofit organization with chapters across the western United States. Our chapters are led by volunteers who are the heart and soul of the organization. Their contributions and leadership are critical to fulfilling our mission. Lead volunteers play a vital role in helping to create an organizational culture to support and empower women in technology, while also fostering global citizens and powerful agents of change here in the United States. Since August 2012, our vision is to make an impact to encourage technology adoption within the community and increase the number of Latinas in technology-related careers.
GigaSavvySocial Media Director
Oct. 2011 - Sep. 2016IrvineOversaw development, design and execution of social media marketing initiatives, content strategy, and creative deployments on behalf of clients; built and drove the growth and engagement strategy for the social media department based on actualizing core business KPI’s to meet target goals. - Executed against a timely, process-driven organization with best of breed metrics tools and documents
- Networked at digital marketing conferences to increase new business opportunity
- Collaborated with creative teams and content production managers to coordinate strategies for cohesive messaging, brand management, and overarching communications strategies to support the client’s vision
- Implemented digital influencer marketing campaign strategies and events that drove online engagement by creating lead generation
- Leveraged in-depth knowledge of social media trends to advise clients on best practices to reach marketing goals
- Clients include: Knott’s Berry Farm, Power Crunch, Johnny Rockets Restaurants, Northgate Markets, Toshiba USA/Latin America, and more
SparklesForeverFounder
Jan. 2004 - Jan. 2012Developed, launched, and executed an independent and successful e-commerce jewelry business to meet worldwide demand; placed emphasis on communication and message consistency including innovative content for various social media channels to increase business opportunity. - Performed key media strategies to increase visibility and built partnerships to drive profitability
- Expanded online presence through innovative website content, SEM, SEO and customer retention programs
- Strategized groups and campaigns to optimize performance against forecasted business goals
- Consistently ranked top 10 on Google out of 532K worldwide competitors in the fashion jewelry online sales
- Built strong relationships and features with key media outlets such as: Oprah, Allure, Redbook, Self, Bridal Guide, Brides, InStyle, InTouch, Life & Style, Lucky, People, Star, US Weekly, CBS News, Extra TV, and more
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