Mohsin Farooqui - Founder & Chief Inboxing Strategist, Inboxing Maestro

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Network Power<100 people

Roles

🔥37%

Startup Founder

💸37%

Marketing

✨37%

Business Owner

Geos

🇷🇺25%

Russia

🇺🇸25%

United States

🇨🇿12%

Czechia

Work Background

Mirum India: A WPP CompanyHead – Email Deliverability & CRM Campaign Management

Apr. 2021 - Jul. 2023Mumbai, Maharashtra, India● Leading a 15-member team to drive the email marketing/deliverability growth & campaign management practice for B2C brands. ● Assessing & leading the email onboarding for new clients’ email programs and overall deliverability health. ● Helping clients with strategic deliverability onboarding by providing warmup & ramp up best practices to enable a successful onboarding experience on the marketing cloud. ● Setting up deliverability monitoring tools and Gmail Postmaster to establish enterprise-level deliverability reporting and provide recommendations on additional tools to improve monitoring. ● Providing insights and analytics dashboards on overall email channel performance to client findings and recommendations. ● Ownership of Salesforce Marketing Cloud (Email Studio) for the setup, campaign deployment, and analysis of broadcast & journey-triggered use-cases for clients. ● Leading DAAS (Deliverability-As-A-Service) to help brands overcome email deliverability & reputation challenges in a strategic & holistic way. ● Initiated an email newsletter ‘InboxShift by Mirum’ to provide valuable tips & strategies and industry trends and updates to clients on email marketing, deliverability & marketing automation. ● Constantly maintaining the documentation and educating internal teams and clients on email marketing & deliverability growth strategies through webinars, meetings, workshops & training.

BlueshiftCustomer Success & Email Deliverability Strategist

Apr. 2019 - Jan. 2021Pune, Maharashtra, India● Responsible for driving customer success, deliverability practice, and overall positive CSAT in the APAC region. ● Acted as an active contributor to the marketing & communications team in developing best practices documentation and academy courses. ● Worked closely with Product and Engineering teams on identification and tracking on enhancement requests and bugs for better product & client experience. ● Helped an Indian online furniture startup solve serious reputation & deliverability issues at Gmail using the inboxing growth framework resulting in high inboxing, traffic growth, and ROI. Impact: Grew open rates by 114%, reputation from LOW to HIGH, deliverability rates from 77% to 94% and 70% of their campaigns got automated.

Inboxing MaestroInboxing Growth Strategist

Jan. 2019India · RemoteAt Inboxing Maestro™, we understand that e-commerce brands face a common and critical challenge: the struggle with poor email deliverability, email reputation issues, low email engagement, and declining revenue from the email channel. This is where we step in as your trusted partner, providing expert solutions to unlock email's profitability. I'm Mohsin Farooqui, the Founder, and CEO of Inboxing Maestro™, on a mission to help e-commerce brands get to their customers' inboxes without hassle, send better emails, and turn emails into their major revenue source. With 10 years of email experience and a love for emails, I started this company with a clear intention - To make email deliverability simpler for e-commerce business owners like you, so that you can focus on scaling your business; while we do the heavy lifting to make sure you have a strong foundation for your email programs for achieving maximum ROI from emails. In a world where everyone is fighting for attention, the inbox is flooded with countless emails, our expertise lies in making sure your emails stand out, are delivered to your inbox, and generate meaningful engagement and revenue. If you're an e-commerce brand facing email challenges, I invite you to connect with me here on LinkedIn. Let's start a conversation about how Inboxing Maestro™ can be your trusted partner in achieving email marketing success. To discover more about our solutions and success stories, please visit our website www.inboxingmaestro.com. You can also subscribe to our Podcast channel - The Inboxing Maestro™ Podcast on Spotify, Apple, and Amazon Music. Let's transform your email channel into a powerhouse of revenue and customer engagement. Warm regards, Mohsin Farooqui

Bajaj FinservSenior Campaign Manager & Cross Channel Strategist

Oct. 2016 - Apr. 2019Pune Area, India● Achieved 200% growth in disbursements for financial products, leveraging the power of email and multi-channel strategies. ● Built a campaign management team of 3 people and implemented governance around channel best practices (email & SMS) within the marketing function. ● Managed a 4-member cross-functional team within marketing and coordinated with business heads toward the successful revamp of the EMI store launch project. ● Implemented cross-channel programs like Welcome onboarding, nurturing, re-engagement, and behavioral triggered programs, to improve overall CLV. ● Grew inboxing from 33% to 90% overall by fixing bad sender reputation, deliverability rates, and blacklisting issues across major ISPs for the organization ● Impact: 200% growth in revenue from email channel, Email volumes grew from minimal to 5 Mn+ per month, and Open rates grew from avg. 5% to 12% and domain reputation moved from Bad to High. ● Active participation & recognition in Oracle Markies Awards 2018 for ‘Best Social Campaign’ category to drive engagement using Email & social media for the Doctors Day event.

Tolexo.com - An Online Venture by IndiaMartEmail Marketing Strategist & Campaign Manager

Apr. 2015 - Sep. 2016Noida Area, India● Responsible for setting up a robust email marketing and deliverability infra setup for sending high-volume email campaigns. ● Designed and developed forms, campaign landing pages, and UTM assignments to ensure accurate tracking across campaigns. ● Achieved 6.7X Growth in Daily Traffic, 6.6X Growth in Daily Orders, and 10 Mn Revenue from email campaigns annually. ● Proud Contributor of 50% M-o-M Growth Story in Email Marketing at Tolexo IndiaMart (B2B E-commerce Marketplace). ● Active participation & recognition in Oracle Markies Awards 2017 for the ‘Best Use of Data’ category using Responsys to double engagement rates from 30% to 60%.

Netcore CloudEmail Marketing Consultant

Nov. 2013 - Mar. 2015Mumbai Area, India● Provided email consulting, and support, and managed client's email marketing after onboarding on email platform to send high volume email campaigns, by following email best practices. ● Developed and recommended new email campaign ideas and personalized email messages based on data attributes to align clients’ marketing objectives and goals more effectively. ● Played an instrumental role in driving a collaborative team working closely with product support, deliverability team, and account managers for overall client’s business.

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