Irena Pawlowski - Chief Experience Officer, BrainElem Holdings S.A.

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Network Power<100 people

Roles

🔥65%

Startup Founder

✨60%

Business Owner

🧨55%

Consulting

Geos

🇺🇸15%

United States

🇬🇧10%

United Kingdom

🇵🇭10%

Philippines

Work Background

BrainElemChief Experience Officer

Jan. 2023Switzerland

Livespace - Sell SmarterChief Marketing Officer

Dec. 2020 - Oct. 2022Warsaw, Mazowieckie, Poland

ING PolandPersonal Strategic Consultant to the CRO

Jan. 2018 - Jul. 2020Warsaw Area, Poland• Developed and facilitated Risk Division Digital, Operational & Cultural Roadmap. Transformed traditional siloed organization into an agile, operationally efficient, innovative, data-driven, integrated BU. • Creator of Risk Innovation League Change Management Program. Developed and managed high-performing team of 60+ product & project mgrs. Implemented Agile & Lean MVP approach; Managed P&L, resource (FTE) planning and instituted matrix reporting structure. • Delivered immediate value against long term goals, executing 100+ cross-functional digital projects driving org efficiency up by 30%; rebuilt trust across 10+ BUs. Set benchmarks, monitored performance. • Defined strategic vision, managed stakeholder alignment & buy-in. Translated goals into context & project plans. Governed tech & data platform. Implemented performance metrics, scorecards and SLAs. • Instituted data literacy, data-driven decision making, business intelligence and mentoring programs to share best practices and align skill levels across 17 depts with disparate data & technological maturity. • Fostered autonomy by authoring and implementing data-driven, dev-ops inspired continuous improvement, feedback, knowledge sharing methodology across 350+ person organization. • Supported C-level, project managers and product owners in scoping and prioritizing stories. Coached customer & business value creation from best practices from other sectors, & strategic project mgmt. • Proactively identified value-adding opportunities to maximize impact and resolve previously “impossible” problems. Iterated roadmap & business case development. Maintained alignment to strategic goals. • Drove innovation by governing implementation of automation, robotics, ML, optimization, and big-data solutions. Lead sector database and regulatory reporting automation projects and implemented BI.

Self-EmployedIndependent Strategic Management Consultant

Mar. 2016Warsaw, Mazowieckie, PolandNotable Projects: STRATEGIC MANAGEMENT CONSULTANT, to an Investment Fund (NDA) 2018 • Strategic Advisor facilitator for transformation project including roadmap definition, planning, and execution. Author of marketing and sales strategy. Worked with Board of Directors to plan and implement strategic goals. • Realigned investment banking focus towards a younger demographic to monetize internal data, increase cross-sell and acquisitions, whilst driving down costs. Automated online acquisitions, reduced churn & operational footprint by 50%. • Integrator between Marketing, Sales. Ops functions. Responsible for concordance, technical requirements, data architecture, training and staffing. System mapping and selection of new infrastructure according to GDPR, and PL regulatory requirements. CHIEF MARKETING OFFICER, Galperin Solution (FinTech Start Up) 2017 Transforming personal finance giving users ultimate transparency & control via their mobile. • Marketing & sales strategy, Customer Lifecycle Management and branding. Created monetization strategy of EU B2C banking portfolio, P&L, and B2B product development, partnership programs, with marketing, sales & ops processes. • Minimized transactional risk of personal loans at signup. Created an industry-leading 25 step on-boarding UX and scoring methodology and pre-approval of loans. With CTO & CFO created AML and KYC process & obtained e-payment licence. • Established benchmarks and metrics. Managed customer-facing team. Established data strategy and governance, using real-time analytics, BI, scoring and Machine Learning. Worked closely with CTO on design of back-end infrastructure. DIRECTOR OF CORPORATE MARKETING, under US contract to Grid Dynamics 2017 • Overturned 10 yrs of no directly-secured sales. Secured a $500K real-time data analytics contract and $300K retail infrastructure contract within 9 months. Instituted a new decision-making model, moving from technology play to business-enablement.

Codewise.comMarketing Director

May. 2015 - Feb. 2016Kraków Area, Poland• Developed a leaner business and more profitable product-market fit, by instituting a data-driven analytical approach that decreased non-profitable operational activity by 80%, revamped pricing models, and refocused business and product development. • Reoriented all stakeholders: C-level, Marketing, Sales and Customer Service and developed a single end-to-end customer facing process, removing inefficiencies, introducing automation and allowing for the exploitation of growth opportunities. • Streamlined operational processes to raise brand perception and transform business model from affiliate tracker to agency DMP platform. Created a customer experience governance program that concentrated on growing high-value and potential clients. • Designed and executed event strategy for enterprise sales and brand awareness. Created scalable event kit, including ATL physical branding, end-to-end prospect experience, interactive materials, booths, talking points and compliance mechanisms.

EPAM SystemsGoogle Acquisitions Marketing Operations Lead

May. 2014 - Apr. 2015Kraków Area, Poland• Created a global approach for client - Google - at client site to the SME market that reduced marketing spend by 50% and churn 30%. Defined data-driven business rules & implemented scoring & ML. Increased transparency, product fit and compliance. • Reduced yearly spend on purchased marketing leads by €520,000. Reduced FTEs by 30 by automating labor intensive manual reporting and data cleansing processes introducing governance processes, and BI tools, ensuring compliance across the entire sales-marketing-retention-upsell/cross-sell process. • Aligned engineering, marketing & sales stakeholders to reignite a stagnant CRM-build. Rebuilt trust across BUs, invoked agile scrum, coded back-end & delivered prototype in 6 months to 26 markets. • Designed and implemented an end-to-end SaaS Customer Lifecycle Management platform (CRM), integrating multiple Salesforce instances, internal solutions, databases and routing technologies. • Product & Project Management, including roadmap definition, backlog management and Agile management. Collaborated closely with engineering on design and implementation of final solution. • Built custom automation, implemented of scoring and ML methodologies. BI Dashboards, KPIs and performance metrics, built-in continuous improvement. Introduced data-driven decision making. • Hired, managed and developed a team of Marketing Acquisitions Operations Specialists at Client site (Google), including recruitment and staffing, training and development in technical skills. Instituted Agile and Custom Project Management Methodology in Marketing and Ops projects, hybrid agile & waterfall. • Built documentation, business and technical, including technical and user requirements, SQL database structure, training, tutorials, etc. Final technical documentation was valued as “of the same quality and level as a Google engineer’s” by Google Tech Lead. Governed platform & interdependencies.

CapgeminiContent Marketing Lead, EDGE Creative Services

May. 2012 - May. 2014Cracow, Małopolskie, PolandEdge Creative Shared Services is an internal executive marketing agency within Capgemini. Marketing Manager, IBX Business Network (Procurement SaaS) 2013 - 2014 • Productized scalable content tool-kit for B2B Procurement SaaS including business modelling, offer-creation, validation and pricing. Managed EU & NA Budget. • Brand Manager, Key Account & PM. Created and governed roadmap & execution of all marketing and sales activities. Implemented scorecard, and performance metrics for marketing & sales quality. Matrix managed 36-person dynamic team of copywriters, designers and programmers/application developers during project execution, with 2 direct reports. • Designed and executed event strategy for enterprise sales. Created scalable event kit, including sales decks, interactive marketing materials, ready-to-use booths and briefings, lead qualification and compliance mechanisms. Content Lead, BPO Win Centre (BPO Marketing Manager) 2012 - 2013 • Strategic Facilitator for value propositioning and content building workshops for BPO product portfolio with C-level stakeholders. Created and managed transformation roadmap, operational processes and performance. • Increased global sales potential by streamlining and standardising sales enablement processes. Created a scalable RFI/RFP creation, editing process and linking typology. Resultant sales landed Capgemini in F&A Magic Quadrant. Procurement offering materials - recognized as best sales materials ever created. • Built web and mobile content management SaaS app with built-in governance and continuous improvement processes. Created roadmap and backlog. Managed high-performing team of app devs. • Managed and trained a team of 10+| writers located in India. Built an iterative Pursuit Marketing content tool-kit product and governance process ensuring compliance & always current, best-in-class materials.

AmwaySenior Marketing Communications Coordinator UK (Beauty)

Nov. 2010 - May. 2012Cracow• Increased marketing efficiency by 60% by centralizing copy writing and translations processes and realigning C-level vision. Created standards, business rules and targets, and consolidated work previously undertaken by 26 EU locations that also reduced time to market by 30%. • Project Management of all European Portfolio. Product Marketer Beauty (FMCG|) UK and Technology Science Expert Europe. Evangelized all product lines to new employees. • Project management of all online communication tasks for European Markets. Coded & tested work-around solutions for CMS systems. Consulted on UX of e-commerce digital transformation. • Developed and provided training to 250 person SSC on a biweekly basis: Copy Writing, HTML, Photoshop, SEO, Java Script, InDesign, Translation Memory Tool, Censhare, SAP & Oracle Systems.

Sustainable Prosperity (SP)Network Coordinator

Apr. 2008 - Jul. 2009Ottawa, Canada AreaBuilt relationships and maintained an Academic Network for Economic Drivers for the Environment. • Coordinated and executed multiple academic and government policy congresses in environmental economics. Coordinated all interactions over 150+ C-level stakeholder. Project managed all logistics including, travel, design, and execution of all collaterals.

Emerging Dynamic Global Economies NetworkExecutive Administrator and Coordinator

Aug. 2007 - Mar. 2008Ottawa, Canada AreaMaintained and coordinated a Network of Academics, Business and Government Stakeholders in the field of Emerging Economies and World Trade Law. • Planned and executed the 1500+ participant international diplomatic congress on emerging economies. Coordinated all interactions with 500+ Diplomats. Project managed all logistics including, travel, design, and execution of all collaterals.