Heny Melinawati

Self-Employed / Property Advisor @Self-Employed / Property Advisor

IndonesiaMarketing DirectorEvent ProducerMarketingCRM managerCommunity ManagerBrand Marketing ManagerCommunications Manager

I am a highly qualified and professional marketer with 26 years of experience across various industries, including Food & Beverages (4.5 years), Hospitality (4 years), Retail (18 years in hypermarkets, supermarkets, and CVS), and Department Store & Community Mall (2 years). My expertise lies in crafting and executing comprehensive marketing strategies tailored for the retail industry. As a responsible leader with strong decision-making skills, I excel in developing structured work patterns and managing end-to-end marketing processes. My skill set includes Marketing Communication Planning, Marketing Strategy, Promotions, Advertising, CRM, Event Planning, Budgeting & Forecasting, Brand Awareness, and Digital Marketing. My ability to manage multiple priorities with a positive attitude, along with my attention to detail, makes me an effective team player. I have successfully led and executed marketing campaigns that increased brand awareness and drove customer engagement across diverse industries. My experience in managing marketing operations, combined with my leadership and organizational skills, has consistently contributed to achieving company goals and enhancing overall business performance.

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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

👍75%

Sales & BizDev

💸50%

Marketing

🧨50%

Consulting

Geos

🇮🇩75%

Indonesia

🇿🇦25%

South Africa

Work Background

Project Manager Marketing & Promotion

PT SarinahProject Manager Marketing & Promotion

Aug. 2022 - Jan. 2024

Marketing Manager

FamilyMart IndonesiaMarketing Manager

Sep. 2012 - May. 2022Kuningan, South Jakarta- Corporate Planning Responsibility - Corporate Identity, Signage, Store Decoration - Marketing & Advertising Planning - Events & Promotion Activities - Store Opening Plan - Website & Social Media - Promo & visual communication plan - Budgeting - Event planning & organizer - Customer Service management - Tenant development

Marketing Department Head

PT LION SUPER INDOMarketing Department Head

Jul. 2011 - Sep. 2012Menara Bidakara 2 lt.19, Jl. Gatot Subroto Kav 71-73 Jakarta Selatan- Advertising & Promotions Program - Customer Activation - Grand Opening & Store Relaunch Program - Customer Management Program - Create & Manage Marketing Budget

Advertising & Promotion Manager

PT Lotte Shopping Indonesia (Wholesale) & PT Lotte Mart Indonesia (Hypermarket)Advertising & Promotion Manager

Jun. 2007 - Jul. 2011Responsible for the entire advertising & promotion in both Lotte Mart Wholesale & Hypermarket. Responsible & monitoring for Marketing budget & activation plan the entire year. Assisting in marketing side for the opening new store plan & execution.

Survey & Service Manager

PT Carrefour IndonesiaSurvey & Service Manager

Dec. 2004 - May. 2007First in Carrefour in charge as Customer Service Manager @ Carrefour Lebak Bulus Store then promoted as Survey & Service Manager in Marketing Division. Responsible for the entire survey process & service excellent implemented.

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