PT Sarinah (Persero)Marketplace Operations, Digital Marketing, and Partnership
Jun. 2021 - Aug. 2023Central Jakarta, Jakarta, IndonesiaDirectly Responsible to Vice President of Digital Business Key Responsibilities
- Utilized digital marketing strategies via marketplace ads, and Meta Ads to increase product sales in a marketplace
- Managing social media to increase Sarinah’s brand presence
- Cultivated strong relationships with key merchants, identifying opportunities for marketplace upselling and cross-selling.
- Acquired and onboarded new UMKM/SME merchants through targeted digital marketing efforts in the marketplace, expanding product variety.
- Maintained marketplace’s optimal stock availability and visibility across multiple online marketplaces, - Successfully led cross-functional teams in developing and implementing sales initiatives leading to a 20% increase in overall sales.