Achmad Akbar Rifanda - Digital Marketing Specialist, Tokenminds

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇬🇧100%

United Kingdom

Work Background

TokenMindsDigital Marketing Specialist

Dec. 2023Singapore · Remote- Develop and manage a content calendar to ensure timely delivery of content across all digital platforms (Instagram, Twitter, Discord, Telegram) - Work with content creators to produce high-quality, relevant, and engaging content that aligns with the brand's voice and goals. - Optimize website content and landing pages for SEO. - Conduct keyword research and competitive analysis to improve search engine rankings. - Monitor and analyze the performance of marketing campaigns using various analytics tools.

Groundup.aiDigital marketing Support & Lead Generation

Aug. 2023 - Dec. 2023SingapuraGroundup.ai is the go-to partner for Industrial AI solutions for machine maintenance and workplace safety. Its core solutions lie in Predictive Maintenance, Computer Vision, and Forklift Safety Monitoring for a wide range of industries including Manufacturing, Logistics, and Oil & Gas. Directly responsible to Digital Marketing Executive Key Responsibilities: • Collaborate with the Digital Marketing Executive to plan and execute multi-channel marketing campaigns. • Generate content, including LinkedIn posts, white papers, and case studies, to support B2B marketing efforts. • Perform in-depth investigations to pinpoint potential leads that align with the ideal customer profiles • Explore various platforms and databases in order to discover creative methods for generating high-quality leads. • Utilize data-driven insights to optimize lead generation efforts and improve campaign effectiveness.

Groundup.aiDigital Marketing Support (Part Time)

Aug. 2022 - Aug. 2023SingaporeKey Responsibilities: Supporting Marketing Team to generate content for increasing brand presence across social media like Linkedin and Website

PT Sarinah (Persero)Marketplace Operations, Digital Marketing, and Partnership

Jun. 2021 - Aug. 2023Central Jakarta, Jakarta, IndonesiaDirectly Responsible to Vice President of Digital Business Key Responsibilities - Utilized digital marketing strategies via marketplace ads, and Meta Ads to increase product sales in a marketplace - Managing social media to increase Sarinah’s brand presence - Cultivated strong relationships with key merchants, identifying opportunities for marketplace upselling and cross-selling. - Acquired and onboarded new UMKM/SME merchants through targeted digital marketing efforts in the marketplace, expanding product variety. - Maintained marketplace’s optimal stock availability and visibility across multiple online marketplaces, - Successfully led cross-functional teams in developing and implementing sales initiatives leading to a 20% increase in overall sales.

PT Sarinah (Persero)Acting as Customer Relationship Management and Data Analytics

Jun. 2022 - Jun. 2023Jakarta Raya, IndonesiaKey Responsibilities: - Became a Subject Matter Expert (SME) in Data & Analytics for business units, enhancing data-driven decision-making. - Resolved customer support issues collaboratively with sales and marketing teams, ensuring high customer satisfaction. - Analyzed marketing reports to identify customer trends and provided actionable insights for strategic responses. - Produced dashboards for monitoring and reporting, enabling data-driven decision-making across the organization. - Conducted multi-dimensional data analysis to gain a comprehensive understanding of customer behavior

PT Sarinah (Persero)Acting Project Manager Associates and Operations - Loyalty Program Platform

Mar. 2022 - Jul. 2022Central Jakarta, Jakarta, IndonesiaDigital Marketing Campaign Development and Implementation: - Led cross-functional teams in developing and executing targeted digital marketing campaigns, achieving a significant increase in website traffic and member sign-ups. - Developed a Standard of Operations (SOP) for complaint handling, reducing resolution time and improving customer satisfaction. - Exceeded monthly member acquisition targets through strategic campaigns, including referral programs and limited-time offers.

PT Sarinah (Persero)Acting Project Manager Associates and Operations - Gift Voucher Platform

Jan. 2022 - Jul. 2022Central Jakarta, Jakarta, IndonesiaBusiness Process Development and Execution: - Developed and executed end-to-end business processes for Sarinah's Gift Voucher Platform. - Successfully oversaw the production of over 50,000 vouchers ahead of the soft opening. - This initiative ensured a seamless and efficient voucher production process, meeting critical timelines. Vendor Procurement and Onboarding Management: - Managed vendor procurement and onboarding processes with meticulous attention to timelines. - Achieved a remarkable 100% on-time delivery rate for gift vouchers. This efficient management ensured the timely availability of vouchers, contributing to a smooth operational flow. Sales Initiative Development and Implementation: - Collaborated with cross-functional teams to develop and implement sales initiatives for Sarinah Gift Vouchers. - Achieved a significant increase in sales, with a boost of 300 million IDR within one month. These initiatives effectively expanded revenue and strengthened the platform's market presence.

PT Sarinah (Persero)Acting Project Manager Associate - User Acceptance Test

Dec. 2021 - Dec. 2021Central Jakarta, Jakarta, IndonesiaUAT Plan Oversight: - Oversaw the execution of UAT plans for the Gift Voucher Program. - Achieved a remarkable 100% functional conformity with all established requirements, ensuring a flawless and reliable system. Risk Coordination and Defect Reduction: - Collaborated with Business Development and Product Teams to identify and mitigate risks during UAT. - Successfully reduced defects found during testing by an impressive 30%, ensuring a smoother and more efficient testing process. Defect Analysis and Performance Enhancement: - Analyzed testing results to pinpoint the root causes of software defects. - Provided actionable feedback to Product teams, leading to a notable 15% improvement in software performance, resulting in a more robust and efficient software system.

Rakamin AcademyAssistant Mentor - Digital Marketing Class

Jul. 2022 - Sep. 2022Area DKI Jakarta · RemoteKey Responsibilities: - Become a tutor assistant for a 1 group that consists of 34 people per group. - Create, initiate, and maintain an active discussion group on WhatsApp with group members. - Ensure that all group members actively participate in carrying out the task. - Monitor, correct, and provide evaluation/feedback for each group member's assignments. - Answer all group members' questions related to boot camp lessons

Sekolah Karir OfficialSocial Media Specialist

Jan. 2021 - Jun. 2021Key Responsibilities - Crafted comprehensive social media content plans, resulting in a 60% increase in engagement rate and 1,500 new followers within a month. - Collaborated on event strategies, increasing event attendance and participant satisfaction. - Developed and executed partnership schemes with multiple companies to elevate brand awareness. - Managed targeted advertising campaigns through Facebook Ads Manager.

Sekolah Karir OfficialEvent Planner and Community Engagement

Jul. 2020 - Jan. 2021JakartaKey Responsibilities: - Managed online webinar events with up to 200 participants, enhancing brand reputation. - Conducted market research to develop engaging event content and forged partnerships with institutions. - Organized engagement activities among community members, fostering a sense of belonging. - Profiled members to tailor event content and initiated collaboration activities with institutions

Rentokil InitialService Supervisor

Dec. 2018 - Dec. 2019Greater SurabayaKey Responsibilities: - Directly oversee a team of 9 technicians to ensure high-quality service in the client’s area. - Manage projects for 21 clients across various sectors such as FMCGs, Commercials, Warehouses, etc. - Conduct regular meetings with clients to coordinate service reports and efforts. - Manage client complaints and generate CAPA (Corrective Actions Preventive Actions) reports. As well as addressing issues promptly to maintain client satisfaction.

Laboratory of Animal Structure and Development, Biology FacultyResearch Assistant

Sep. 2016 - Jun. 2018Jenderal Soedirman University, PurwokertoDirectly Responsible to Research Manager Responsibilities: • Designing methods for the experiment • Preparing supplementary extracts • Preparing organ for histologic evaluation by using Paraffin and Haematoxylin - Eosin stain method Achievements: • Successfully publish research publication in National Research Journal Biosaintifika 10(1):2018 with the title “Antioxidant Effect of Chlorella Vulgaris on Wistar Rat Kidney Induced by CCl4: A Histopatological Review” • Able to conduct cell or tissue preparation using microtechnique method for animal tissues and cells observation, able to conduct laboratory test using Wistar Rat as animal subject.

Laboratorium Toksikologi LingkunganCoordinator of laboratory assistant

Nov. 2015 - Nov. 2017Fakultas Biologi, Universitas Jenderal SoedirmanDirectly Responsible to Lecturer Responsibilities: • Managing assistant's schedule • Managing material and chemical usage for practicum session • Accompanying student in the practicum session • Delivering knowledge and laboratory method to student in the practicum session Achievements: • Successfully design a method that allow student to publish and campaign practicum report to raise public’s awareness in environmental toxicology. • Able to conduct laboratory analysis using Bioassay Method, Water Quality Testing, Ambient Air Quality Testing, Haematology Testing (AcHE, Methaemoglobin, and HbCO), Spectrophotometry using AAS (Atomic Absorption Spectrophotometry), and Spectrometry.

Balai Besar Pengawas Obat dan Makanan - YogyakartaShort Internship Program

Sep. 2016 - Sep. 2016Yogyakarta, Indonesia• Joining project with topic ”Microbiology Analysis in Ketchup Product”. • Able to conduct analysis using bacteria enumeration method (Total Plate Count and Most Probable Number), gram staining method, and microbiological identification for Staphylococcus aureus and Salmonella.

Indonesian Institute of Sciences (LIPI)Internship

Jan. 2016 - Feb. 2016research for oceanographyTopic "Isolation and Characterization of Deep Sea Bacteria for Bioremediation Purposes Caused by Crude Oil Pollution"