I am a highly qualified and professional marketer with 26 years of experience across various industries, including Food & Beverages (4.5 years), Hospitality (4 years), Retail (18 years in hypermarkets, supermarkets, and CVS), and Department Store & Community Mall (2 years). My expertise lies in crafting and executing comprehensive marketing strategies tailored for the retail industry.
As a responsible leader with strong decision-making skills, I excel in developing structured work patterns and managing end-to-end marketing processes. My skill set includes Marketing Communication Planning, Marketing Strategy, Promotions, Advertising, CRM, Event Planning, Budgeting & Forecasting, Brand Awareness, and Digital Marketing. My ability to manage multiple priorities with a positive attitude, along with my attention to detail, makes me an effective team player.
I have successfully led and executed marketing campaigns that increased brand awareness and drove customer engagement across diverse industries. My experience in managing marketing operations, combined with my leadership and organizational skills, has consistently contributed to achieving company goals and enhancing overall business performance.More...
Hi, my name is Heny Melinawati.
Over the past 26 years, I have held senior marketing roles in various industries, such as:
• 4.5 years in Food & Beverages
• 4 years in Hospitality
• 19 years in Retail (Hypermarket, Wholesales, Supermarket, Convenience Store, Retail Department Store), where I have honed my skills in developing and implementing comprehensive marketing plans, managing cross-functional teams, and driving brand awareness and customer engagement. My ability to analyze market trends and consumer behavior has allowed me to develop innovative campaigns that have resulted in significant revenue growth for my current and previous employers.
I am proficient in utilizing a variety of marketing tools and technologies, and have a thorough understanding of digital marketing, social media management, and customer relationship management systems. Additionally, my strong communication and interpersonal skills have enabled me to build and maintain successful business relationships with clients and partners.More...