Hannah Dati - Marketing Manager, Margaritaville

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Work Background

MargaritavilleManager of Team Member Engagement & Communication

Aug. 2022Orlando, Florida, United StatesManage digital communication platform for all Margaritaville employees. Create and manage content for platform in regards to brand awareness.

Margaritaville Hotel NashvilleMarketing Manager

Dec. 2021 - Sep. 2022Nashville, Tennessee, United States• Curate, edit, write copy, schedule posting and manage content for Instagram, Facebook, LinkedIn, TikTok and other various social channels for main Margaritaville Hotel Nashville page and JWB Grill page. • Design & edit content/collateral utilizing Canva, Lightroom, and Adobe for all departments of the hotel. • Act as Community Engagement Manager by interacting with guests & customers via Facebook, Instagram, LinkedIn, Flip.to, NextGuest and TrustYou for guest satisfaction on a daily basis. • Work with 100+ localized/non-localized influencers to build brand reputation in Nashville through social media & influencer marketing. • Reached over 978k people on Instagram and 5.9M on TikTok during months of Jan-April 2022 through influencer advocacy. • Reached 81.2k accounts and engaged with over 1000 accounts in the month of April 2022. Increased our total followers by 1.7% in the month of April 2022. • Ideate with PR team on media pitches and targeted awards for the hotel. Acquired 5.2M UMV in April 2022. • Activated amenity program for hotel - currently sell 90+ amenities per month equating to approximately $3000+ a month in sales. • Update & manage NextGuest (CMS system) and Sonifi (TV programming) for property on all fronts. • Utilize Sprout Social for scheduling and reporting social media for MHN & JWB page. • Create and execute marketing initiatives and activations for each outlet each quarter with help from F&B team. • Book all live entertainment for hotel by managing 15+ musicians. (Nov 2020-Nov 2021) • Coordinate and assist with designing digital ad copy and content, updated quarterly, through Cendyn. • Facilitate all photography and video shooting done at the property for each department. • Curate all sale material, including but not limited to: sales kits, media kits, brochures, and proposal templates. • Create and deploy all email campaigns for the property, x2/month.

Margaritaville Hotel NashvilleMarketing Coordinator

Nov. 2020 - Dec. 2021Nashville, Tennessee, United States• Curate, manage, & maintain content for Instagram, Facebook, LinkedIn, TikTok, and other various social channels for the main Margaritaville Hotel Nashville page and JWB Grill page. • Design & edit content utilizing Canva, Lightroom, and Adobe for all departments of the hotel. • Act as Community Engagement Manager by interacting with guests & customers via Facebook, Instagram, LinkedIn, Flip.to, NextGuest and TrustYou for guest satisfaction. • Work with 70+ localized/non-localized influencers to build brand reputation in Nashville through social media marketing & word of mouth. • Reached 738k people during months of March-April 2021 through influencer advocacy. • Increased follower count on Instagram by +1000 followers in the month of April 2021. • Ideate with PR team and DOSM on media pitches and targeted awards for the hotel. • Activated amenity program for hotel by ideating packages. Currently, sell 90+ amenities per month equating to approximately $3000+ a month in sales. • Update & manage NextGuest (CMS system) and Sonifi (TV programming) for the property on all fronts. • Utilize Sprout Social for scheduling and reporting social media for MHN & JWB page. • Create and execute marketing initiatives for each outlet each quarter with help from F&B team. • Book all live entertainment for the hotel by managing 15+ musicians.

AmazonSr. Human Resource Specialist

Apr. 2020 - Jul. 2021Nashville, Tennessee, United States*Worked during layoff from Margaritaville Hotel Nashville & Currently now working both jobs full time* •Support associates and managers with routine, day-to-day HR questions, needs, and inquiries, providing world-class service and guiding our teams to the right resources to ensure a quality and timely solution. •Provide HR guidance to site leadership on operational objectives while minimizing engagement impacts. •Participate in HR investigations and coordinating appeals. •Interpret employee engagement data and recommending action items to deliver results.

Margaritaville Hotel NashvilleHuman Resources Coordinator

Oct. 2019 - Nov. 2020Nashville, Tennessee*Temporarily laid off due to COVID-19 from April-May2020* • Assist with all internal and external HR related inquiries or requests. • Maintain both hard and digital copies of employees' records. • Assist with the recruitment process by identifying candidates, performing reference checks and issuing employment contracts. • Assist with performance management procedures. • Schedule meetings, interviews, HR events and maintain agendas. • Coordinate training sessions and seminars. • Perform orientations and update records of new staff. • Produce and submit reports on general HR activity. • Assist with payroll and adhoc HR projects. • Support other assigned functions. • Keep up-to-date with the latest HR trends and best practice.

AerotekScientific Recruiter

Jan. 2019 - Oct. 2019Schaumburg, Illinois• Work closely with other recruiters and account managers to provide clients with timely responses to questions and meet defined service-level objectives. • Generate leads and set meetings for account managers in specific skillsets. • Focused on contract, contract to hire, and direct placement positions that include, but are not limited to, Chemists, Microbiologists, Lab Technicians, Quality Control Technicians, R&D Technicians, and Quality Assurance Technicians across the Greater Chicago Area. • Currently managing on-boarding processes and performance feedback delivery for 15 contractors at 13 clients. • Utilize Salesforce daily to identify and service clients and candidates. • Source candidates through Aerotek's internal database, as well as other networking platforms with industry professionals and referrals such as LinkedIn, CareerBuilder, and Indeed. • Conduct an initial phone screen for each candidate as well as face-to-face behavioral interviews. • Coordinate the entire interview and hiring process with candidates and hiring managers. • Complete reference checks and background checks as part of the on-boarding process. • Develop partners by providing feedback and personal development goals. • Network with universities and college programs in assigned territory by hosting career fair booths and presentations to students preparing for graduation. • Awarded employee of the month for the month of June for endless hard work and dedication. • Awarded company leadership development training in Phoenix, AZ for a week-long professional development seminar hosted by Aerotek’s corporate team - August 2019. • Completing a broad variety of administrative tasks including managing/completing expense reports, composing and preparing email and phone correspondence, arranging detailed travel plans, itineraries, and agendas. • Not overwhelmed by a high volume of requests or email correspondence and able to prioritize tasks according to supervisor directives.

Continuing EducationMarketing And Business Development Intern

Jan. 2018 - May. 2018Heartland Community College• Created and implemented new plans for marketing and research and development. • Helped plan, develop, and administer continuing education programs that reflects community needs and industry needs and expectations. • Developed program/course descriptions that accurately reflect content, goals and objectives of the course and develops course offering programs relevant to community and industry needs. • Orchestrated new graphic emails and mailing lists for potential leads in new customers. • Attended weekly meeting to discuss needs, generate new ideas for classes and improvements within the dept.

Great Plains MediaSales And Marketing Intern

Aug. 2016 - Dec. 2016Bloomington/Normal, Illinois Area• Obtained vital communication skills and collaborated with co-workers. • Network at Universities and other businesses to generate leads and find new clients. • Customized and presented new commercial ideas to potential clients. • Held face to face meetings with prospective clients • Involved with local business community, developed relationships with business owners and decision makers • Created advertising campaigns for clients that are focused on their marketing needs and growing their business • Assisted with planning and execution of station events; tracking sales and event attendance data; and creating fundraising and public relations content for dissemination on social media platforms.

Caffe ItaliaServer

Sep. 2015 - May. 2018Bloomington/Normal, Illinois Area• Used my customer service & sales skills to up-sale products to increase revenue. • Used my knowledge of sales to help customers make decisions on higher priced menu items. • Preparing restaurant tables with special attention to sanitation and order. • Provided high-quality service that helped us maintain and attract customers. • Sampled different dishes and drinks that are served to give optimal suggestions to customers.