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Work Background
PublicisBusiness Lead
Oct. 2023Paris, Île-de-France, France · RemoteConsolidated Medley (a Sanofi brand) and Nestlé branding (focused on Ninho/Nido) operation for the marketing products, focused on defining the market strategy in LATAM and North America. Focus on business development, identifying and pursuing new clients and opportunities that align with the company's strategic goals.
Master Career InstituteMedia Marketing Manager
Jan. 2023Orlando, Florida, United States · Remote
IPG HealthBusiness Lead
Aug. 2022 - Oct. 2023Barcelona, Catalonia, Spain · RemoteHandled the implementation of MSD/Merk global operation within LATAM & EEMEA markets, building and maintaining strong relationships with clients, and driving revenue growth for both the agency and the client. Focus on business development, identifying and pursuing new clients and opportunities that align with the company's strategic goals. >> Collaborated with internal teams and external partner’s agencies from IPG Group to ensure client satisfaction and delivery of high-quality services across different disciplines such as Paid Media, Influencers, PR, Website Development and Data. >> Provided regular reports and updates to senior management on account performance, financial worksheets, and revenue forecasts, giving a deep understanding of the industry, including emerging trends and technologies.
>> Monitored client performance metrics and develop plans to address any issues or concerns, creating client interface channels to effectively communicate across all stakeholders, managing deadlines, updating the client and operations.
>> Oversaw a team of project managers and account coordinators across LATAM and EEMEA regions, providing leadership and guidance to ensure their success to >> Spearheaded holistic view of the account globally, from brief to billing, covering measurement of expected vs. investment, team allocation. Also identifying and pursuing business development opportunities for upselling and cross-selling to client.
PublicisBusiness Manager
Mar. 2021 - Aug. 2022Paris, Île-de-France, France · RemoteConsolidated P&G branding operation for the marketing products, focused on Always, Vick and Pampers brands by defining the market strategy in LATAM. Handled the P&G account in a highly strategic and collaborative manner, with a focus on building strong relationships with clients, fostering creativity, and achieving measurable results throughout fiscal year. >> Developed KPIs definition and monitoring the planning of the largest online and offline campaigns, from the briefing to the analysis and presentation of the creation and media plan, managing the launches and activations
>> Monitored day-to-day brand’s assessments across agency and client units, reviewing ROI analysis, budget management and campaigns’ budget and resource management, ensuring that all teams were aligned and informed to deliver results.
>> Orchestrated multidisciplinary processed such as media planning, strategic and tactical comms plans, using data and analytics to track and measure the success of campaigns to achieving measurable results for P&G brands. >> Led LATAM region product strategies, being on top of market insights while collaborating with Product Managers and Global product marketing team, spotting solutions aligned with clients' needs to surpass profit goals. >> Directed presentations of integrated marketing campaigns and production of global and national campaigns, including point of sails activations to impact and engage the direct consumer. Relationship building with partners and suppliers, seeking to establish long-term partnerships that benefit all parties involved to ensure that projects are delivered on time, within budget, and to the client's satisfaction.
VMLY&RSenior Account Supervisor
Apr. 2018 - Mar. 2021São Paulo, Brasil · On-siteAdministered 360o marketing deliveries, following up of all phases of main campaigns planning, from brief development, analysis of communication plans, encourage and facilitate creative thinking and innovation, fostering a collaborative and supportive environment that encourages the development of new ideas and concepts. Headed up to date on industry trends and developments, sharing insights and best practices with clients and internal teams to drive innovation and growth for clients like Danone, Santander, Starbucks and Vivo. >> Lead and managed cross-functional teams, ensuring that all members are aligned on project goals, timelines, and budgets with a results-driven approach, working closely to deliver effective campaigns that meet clients' business objectives. >> Guided the final project presentation for C-level clients, leveraging interdisciplinary deliveries, ensuring the correct elaboration of the media plan and all activities to excel different campaigns launches for ATL, BLT, CRM applications.
>> Consolidated the deep understanding of client’s branding advertising strategy across agency’s teams to guarantee that the unified product promotion deliveries meet the pre-defined KPIs and ROIs. >> Strengthened business development across all agencies, pinpointing new opportunities, elaborating proposals and pitches to expand client’s portfolios within company by upselling innovative advertising services. >> Improved client management, being main point of contact for clients, building strong relationships and ensuring that their needs and expectations are met, by consolidating ROI analysis, budget management and campaigns financial control.
>> Mastered the media planning process directly with the client, in both strategic and tactical setups. Structured the presentation of integrated campaigns, providing guidance, mentoring, and feedback to team members to ensure that they were performing at their best.
Havas GroupAccount Supervisor
Mar. 2016 - Mar. 2018São Paulo, Brasil · On-siteSecured business-driven decisions backed up by an account strategy mindset, working closely with international clients such as PUIG, Starbucks, and TIM Telecommunication to develop high-level plans and goals that align with the client's business objectives and market trends. Expanded client meetings to discuss ongoing projects and conceive new ways to grow their business. Structured campaign proposals and budgets to clients for approval. >> Accelerated project management processes, improving design and execution of advertising campaigns and projects, including developing project briefs, creating timelines, and managing budgets. >> Monitored account manager performance and provided feedback to improve customer satisfaction. Conducted regular training sessions for account executives on customer service best practices. >> Consolidated reporting and marketing analysis best practices within the agency, using data and analytics to track and measure the success of campaigns, providing regular reporting and analysis to clients and internal teams. >> Negotiated with vendors to get the best rates for print, radio, and TV to get the desirable terms and pricing for services and products. Built a strong relationship with suppliers and partners and advocate for the best interests of the clients.
WundermanAccount Executive
Mar. 2015 - Mar. 2016São Paulo, Brasil · On-siteConsolidated the holist approach of media execution from an account perspective, supervising deliveries from both online and offline channels. Conducted best practices for digital paid media projects, increasing ROI and ROAS in display, programmatic, SEM and paid social media, influencers collaboration and sales promotions. Integrated digital efforts with offline media, reviewing the planning, buying, and tracking of traditional advertising channels, such as television, radio, print, and out-of-home (OOH) advertising. Here are some key steps to effectively manage offline media: >> Implemented account-based CRM strategies for clients like Dell Technologies and Nestlé, overseeing the data collection and cleaning, customer segmentation, web development and targeted E-Mail campaigns, measurement and optimisation.
>> Coordinated Social Media strategies with Account Planning, Media Buying and Creative teams, to cover key points as: defining objectives and KPIs, identifying brand’s target audience, developing brand voice and messaging, social media channels architecture, branded content calendars, social listening and performance monitoring and measurement.
>> Increased Website demand within the agency, pitching the service as a way to expand client’s online presence and have a lead generation platform. Orchestrated website production, from client briefing to landing page development, covering rules definition, functionality, navigation and content.
Meridian PublicidadeAccount Assistant
Jun. 2014 - Mar. 2015São Paulo, Brasil · On-siteClient interfacing with Ministry of Tourism from Curaçao, Cuba, Morocco to leverage the hospitality sector in each country, evaluating countries’ best features, sight-seeing, tourism attractions to then develop a marketing plan and social media strategy. Spearheaded the implementation of marketing relations for Barceló Hotel group, with integrated actions and communication, development of materials of point of sale. >> Organized the Social Listening team who monitored online reviews for our hospitality clients, regularly checking and responding to online reviews on platforms like TripAdvisor and Yelp. Use feedback to improve guest experiences and address any areas of concern. >> Kickstarted innovative projects such as collaboration with local businesses to raise awareness to Curaçao, Cuba, Morocco tourism, partner up with local businesses to promote your property and offer unique experiences to guests, including partnerships with local tour operators, restaurants, and attractions.
RepenseIntern
Nov. 2013 - Jun. 2014São Paulo e Região, Brasil · On-siteOperated Costumer Service for Itaú, biggest bank in LATAM, specializing in products like life and unemployment insurance for business and private individuals. Accountable for financial control, follow up of offline campaigns, creating invoices, briefing, planning and execution of marketing actions, promotional actions, incentive campaigns, graphic and digital material. Systematized both technical and practical control of all process involving the planning, execution and closing of promotional activities. Planned and supervised all job description, including but not limiting the support and attending to clients, brand activation and events.
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