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Work Background
PROSMarketing Communications Manager
Jul. 2022 - Aug. 2024Houston, Texas, United States• Collaborated closely with the Chief Marketing Officer to craft and refine impactful content across social media, email campaigns, marketing collateral, corporate websites, and blogs, upholding rigorous editorial standards and ensuring cohesive messaging.
• Oversaw the management of social media accounts, actively engaging with followers to foster community and enhance brand presence.
• Partnered with digital marketing teams to seamlessly integrate communication strategies into comprehensive online campaigns, driving engagement and conversions.
• Mastered and applied advanced software tools, including ChatGPT, Microsoft Copilot, Gemini, Outreach, Salesforce, LinkedIn Sales Navigator, Sprinklr, and Sprout Social, to optimize content creation and strategy.
• Designed, launched, and managed a dynamic online customer community, enhancing user engagement and strengthening brand loyalty.
PROSProduct Marketing Manager
May. 2019 - Sep. 2022Houston, Texas, United States• Partnered with product management to strategically define product positioning, value propositions, and key messaging, ensuring alignment with market demands.
• Developed and executed comprehensive software product launch plans, meticulously outlining timelines, deliverables, and fostering cross-functional collaboration.
• Produced high-impact marketing content, including sales collateral, product brochures, case studies, white papers, and blog posts, to effectively communicate product benefits.
• Maintained stringent consistency of product messaging and branding across all marketing materials and channels to reinforce brand identity.
• Directed communication and collaboration among cross-functional teams to ensure strategic alignment and drive successful product outcomes.
• Launched two influential thought-leadership podcasts in the travel industry, targeting airline CEOs and CFOs, to position the brand as a leader in industry discourse.
PROSSenior Proposal Manager
Mar. 2015 - Apr. 2019Houston, Texas Area• Spearheaded the project management of complex and high-profile Requests for Proposals, ensuring timely and effective responses.
• Designed and implemented comprehensive project timelines and processes to enhance efficiency and clarity.
• Oversaw and enforced project deadlines, driving accountability and delivering results on schedule.
• Cultivated strategic relationships with Subject Matter Experts and key internal business partners to ensure seamless collaboration and project success.
TIAA-CREFRFP Writer and Content Manager
Jan. 2009 - Mar. 2015Houston, Texas, United States• Effectively addressed complex and high-profile Requests for Proposals in strict compliance with client specifications, consistently meeting demanding deadlines.
• Fostered and maintained robust relationships with sales consultants, key business partners, stakeholders, and institutional partners to drive collaboration and success.
• Oversaw the development and implementation of processes and procedures to uphold the highest standards of quality.
• Managed the integrity and accuracy of strategic content within the RFP database, collaborating with subject matter experts to create compelling RFP content that reinforces market leadership.
• Ensured that database responses adhere to strategic and stylistic standards, aligning with industry best practices and corporate guidelines, while cultivating strong partnerships with consultants and subject matter experts across the organization.
VALICRFP Writer and Content Manager
Jan. 2005 - Dec. 2009Houston, Texas Area• Led the management of the proposal content database, expertly responding to RFPs and questionnaires tailored to the defined contribution services market, with a strategic emphasis on educational sectors.
• Presented compelling cases to the underwriting committee, effectively communicating insights and recommendations.
• Conducted strategic meetings to gather critical information from subject matter experts and diverse internal sources, ensuring comprehensive input for proposals.
• Authored and refined proposal responses to meet stringent deadlines, delivering high-quality content that aligns with organizational goals.
ExxonMobilAdministrative Assistant and Training Manual Editor
Jan. 2002 - Dec. 2005Houston, Texas Area• Delivered comprehensive administrative support for two engineering teams at ExxonMobil Upstream Research Company, enhancing operational efficiency and productivity.
• Edited and proofread engineering manuals utilized in company-wide training programs, ensuring clarity and accuracy in technical documentation.
• Developed and refined PowerPoint presentations, incorporating complex graphics to effectively communicate intricate concepts and data.
TNT LogisticsCommunications Consultant
Jan. 2001 - Dec. 2002Jacksonville, Florida Area
Anderson Publishing CompanyAssistant Editor, Legal Division
Jan. 2000 - Dec. 2001Cincinnati, Ohio Area
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