Solar Coca-ColaProduct Manager
Jan. 2022 - Sep. 2024Fortaleza, Ceará, Brazil- Led the development and launch of the B2B Solar+ app, reaching over 200,000 active customers and generating revenue exceeding R$1 billion in 8 months.
- Defined strategic plans, OKRs, and KPIs, aligning them with business objectives.
- Conducted data analysis to implement effective strategies and support product squads.
- Managed product backlog and conducted Product Discovery, prioritizing features with the highest business impact.
- Implemented product marketing strategies focused on customer acquisition and retention across digital channels.
- Facilitated co-creation sessions with stakeholders to develop high-impact solutions.
- Utilized Agile Scrum methodology for efficient product development and delivery.