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Work Background
Mocha CollectiveConsultant, Event & Communications
Apr. 2025Singapore, SingaporeMocha Collective is Your Event Concierge that Delivers — From Concept to Execution.
“We take care of the details, so you gain back time — More Time To Build Connections, Grow Your Business and Less Time Organising.”
🤝 Our Team Specialises In:
• Event Management
Seamless planning and execution of events tailored to your brand goals.
• Sponsorship Activations
Strategic brand partnerships and engaging sponsor integrations.
• Concierge Services
Bespoke coordination for executive experiences, operating across Singapore, Bali & Dubai.
• Communications
Strategic brand positioning, messaging, and content development that amplifies every touchpoint and drives audience engagement and long-term retention.
• Corporate Wellness
Programs and experiences that nurture culture, engagement, and well-being.
La Mesa CreativeDirector, Asia Pacific
Mar. 2024 - Feb. 2025SingaporeStrategic Planning: Develop and execute comprehensive business development strategies to achieve the company's growth targets. This includes market research, competitor analysis, and identifying new market trends. Client Acquisition: Identify and pursue new business opportunities by targeting potential clients and industries. I work closely with the sales and marketing teams to develop tailored proposals and presentations that showcase our value proposition. Partnerships and Alliances: Establish and nurture strategic partnerships and alliances with other companies, organizations, and stakeholders. These partnerships can enhance our service offerings, expand our market reach, and create synergies for mutual benefit. Relationship Management: Foster strong relationships with existing clients to ensure customer satisfaction and identify opportunities for upselling and cross-selling. I work to understand their needs, challenges, and goals, providing solutions that align with their objectives. Negotiation and Contracting: Lead negotiations for new contracts and agreements, ensuring that terms are favorable and align with the company's strategic goals. This includes managing contract renewals and addressing any issues that may arise. Team Leadership: Mentor and lead the content and marketing team, providing guidance, support, and training. I ensure that the team is aligned with the company's vision and equipped to achieve their targets. Event Management: Oversee the planning and execution of key events, trade shows, and business meetings, leveraging the cultural insights within each destination, and language skills to build strong relationships.
La Mesa CreativeBrand Consultant
Dec. 2023 - Mar. 2024
TRAVELBULLZ.COMContracting & Accounts Manager
Feb. 2023 - Oct. 2023Singapore
wellteq [CSE.WTEQ]Business Relations Executive
Sep. 2020 - Aug. 2022Singaporewellteq is an award-winning digital wellness solution for employee health engagement and HR data analytics.
The ENTERTAINERMarketing Specialist and Content Executive
Apr. 2017 - Nov. 2019Dubai, United Arab Emirates
Connect2Social.comBusiness Development Manager
Mar. 2016 - Sep. 2017Australia
Serangoon Gardens Country ClubEvent Executive & Member Relations
Nov. 2013 - Feb. 2015Singapore
OakwoodMarketing and Sales Coordinator
Jun. 2011 - Nov. 2013Singapore
HSR International Realtors Pte LtdMarketing Coordinator
Sep. 2009 - Mar. 2011Singapore
Amara Hotels & ResortsReservations Officer
Apr. 2006 - Jun. 2008Singapore
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