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Network Power<100 people
Roles
🧑💼100%
C-level Executive
🧨100%
Consulting
🔥50%
Startup Founder
Geos
🇨🇭50%
Switzerland
Work Background
The LighthouseFounder and Director
Aug. 2022Sydney, New South Wales, AustraliaThe Lighthouse sheds fresh light for individuals and business. We are a Boutique Advisory Consultancy straddling the sweet spot between Business, Brand and Personal Empowerment. Core consulting specialities are: 1. Executive Coaching and Personal Development - What lights you up? What gives you joy? What limiting beliefs may hold you back? A personalised approach to helping individuals and teams overcome obstacles and achieve their full potential, true to their purpose with vision and integrity. 2. Developing Vision and Values - either refreshing these where they have become stagnant; or cultivating them from scratch. This covers integrating these elements through the internal brand (culture, for example a Brand Manifesto, Integrating values into performance assessment tools) as well as testing for their validity in external brand communications. 3. Branding and communications - developing brand positioning, core value proposition and ensuring branded distinction within the competitive context. Bringing this to life beyond strategy on a page as a creative communications platform that businesses can take to market. 4. Customer-first orientation: what this means and how it is best measured objectively, with a focus on net promoter score and continuous improvement. 5. Company strategy and SPRINTS to achieve these: Beyond setting KPIs, what initiatives is the business committed to ensure accountability in delivering these? Creating SPRINT teams and roadmaps to ensure accountability in mobilising and remaining on track with the initiatives that will drive short term and long term results.
Body CatalystChief Experience Officer
Jun. 2021 - Aug. 2022AustraliaCXO / COO of Australia’s largest body shaping and wellness company spanning 40 clinics across ANZ. Multi-site retail, second in charge to the CEO/Founder. The CXO is responsible for providing leadership guidance and oversight to Marketing, People & Enrichment and Retail Operations/Training. Retail Operations (doubled in clinic numbers, built a national training team)
People & Enrichment (guided the business through Lockdowns, succession and retention planning)
Marketing (expanded to NZ and instigated insight driven marketing) Responsible for the representation and experience of the brand internally (for team members at all levels of seniority); and externally (for clients, embracing a customer-first philosophy at every client interaction). The role brings to life the company’s vision and values in tangible ways that serve the business, specifically in delivery against the company KPIs. The CXO has both a ‘big picture’ (macro) orientation - staying across trends, market movements and opportunities to enhance business outcomes; as well as an ‘internal’ (micro) orientation being the voice of culture that can be applied to enhance the team member experience and how they deliver against their goals. Specifically:
Executive leadership including fostering open communication between department leaders to collectively achieve business results Monthly Town Halls Ensuring client experience, interactions and exemplary levels of service Brand awareness, impact and delivery aligned with retail sales objectives Human resource functions including staff retention, succession planning and recruitment Training and internal leadership development
Brand cultural beacon
Driver of annual planning and reviews
Leadership oversight of cross- functional delivery for any major business initiatives including automation
McCann WorldgroupMcCann Senior Business Lead
May. 2020 - Jun. 2021AustraliaMastercard - Responsible for executive leadership of the global Mastercard business across ANZ including sponsorship of the Australian Open Tennis; and New Zealand Sailing.
Most senior representative for the region accountable for P & L and strategic business direction. Menulog - Responsible for successfully delivering the Snoop Dogg celebrity campaign in Australia including locally produced State of Origin commercials featuring League legends Brad Fittler, Ben Hunt, Greg Inglis and Craig Wing.
DDI AustraliaManaging Director
Feb. 2015 - May. 2020114 Christie Street St Leonards NSWAt DDI we help brands get the attention they deserve by practising The Art of Being Noticed.
Caroline McLaughlin ConsultingSpecialist Marketing & Communications Consultant
May. 2011 - Feb. 2015Sydney, AustraliaConsultant working with CEOs and their leadership teams on high level brand and business strategy
Bulldozer IncManaging Director
Apr. 2008 - May. 2011Sydney, AustraliaMD of independent boutique creative agency Bulldozer Inc working on Virgin Money, Frucor Beverages, Voyages Resort Group, Kettle Chips and Coca Cola Amatil. Bulldozer was a Finalist in B & T’s Emerging Agency of the Year in 2009.
Clemenger BBDOClient Service Director
Jan. 2005 - Jan. 2008Sydney, AustraliaClients included Lion Nathan, VISA, Mars, Frucor Beverages, Pepsi, Smiths, Allianz, Cereal Partners and J & J. National Board of the IAA (International Advertising Association). The IAA’s charter is to set standards globally for marketing, advertising and media professionals, and to provide a forum for sharing best practice and commentary on industry issues.
BWMHead of Account Management
Jan. 2000 - Jan. 2005Sydney, AustraliaAs a keen supporter of nurturing future talent within the Communications industry, I lectured at UTS in 2003 and 2004. Clients included Telstra BigPond, Ateco Automotive, Freedom Furniture, OPSM, TDK, 2UE and Aussie Home Loans.
Grey Worldwide JohannesburgGroup Account Director
Jan. 1999 - Jan. 2000Johannesburg Area, South AfricaGREY Executive Committee
Clients included Procter & Gamble, Glaxo Smithkline, African Bank and Monsanto.
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