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Work Background
Phantom Screens Costa RicaCo-Founder and Partner
Oct. 2024Guanacaste, Costa Rica
Guana HelpCo-Founder and Partner
Oct. 2023Guanacaste, Costa Rica
BAC CredomaticHead of Personal Banking for Guanacaste
Nov. 2022 - Sep. 2023Guanacaste, Costa Rica
RappiGeneral Manager
Jan. 2021 - Nov. 2022Costa Rica• Led a team of high performance executives that launched our national operations, while focusing on user adoption, cross selling and increasing purchase frequency.
• Created a playbook for a sustained growth with a focus on unit economics.
• Responsible for all verticals: Restaurants, Groceries, Convenience, Drug Stores, Liquors, eCommerce, and all departments: Sales, After Sales, Operations,
Marketing/Growth, Onboarding, Catalog.
• Coordinated a national expansion while having an exponential growth in sales and maintaining service level.
RappiHead of Business Rappi Costa Rica
Apr. 2020 - Jan. 2021San José, San Jose, Costa Rica
RappiHead of Commercial Rappi Costa Rica
Dec. 2019 - Apr. 2020Costa Rica
IMPESABusiness Development Manager
Jan. 2016 - Apr. 2020• Increased our client portfolio in more than 8x, boosted our revenues and
efficiencies locally and internationally.
• Successfully negotiated commercialization of our products with CEOs, Chairmans,
and VPs from several banks and financial institutions in the central american region.
• Led the sales and after sales processes for our product lineup: - Monibyte: pushed until it became the leader in corporate payments in Central America - Layla: launched the product and achieved the recognition as the leader in chatbot solutions for Financial Institutions in just 12 months. - Kipo: is PayPal in Costa Rica for merchant acquiring and transferring funds locally. Led the salesforce that promoted a significant increase in PayPal usage in our country in just 4 months.
• Guided Banks in achieving an effective user adoption for their end users: 60% more card sales in 3 years
• Accurately implemented a frictionless client on-boarding process for financial institutions
Grupo DanissaProject Manager
Jan. 2013 - Dec. 2016• Effectively relaunched the Renting Product and launched the Leasing program.
• Slashed car delivery times up to 2 days, from a previous 8 day delivery.
• Achieved an all-time monthly record in the corporation: sold 7x more Leasing and
Renting products.
• Directed the Nissan Forklift Department. Found an investor interested in acquiring
the business unit. Negotiated the transaction and closed the deal.
Grupo Purdy MotorPurdy Value
Jan. 2010 - Dec. 2013• Developed the value-added-products department. Obtained the board’s approval
for launching these new products.
• Created the required processes in coordination with different departments such as
billing, accounting, treasury and inventories for preventive maintenance plans,
obtaining a streamlined process within a large and structured organization.
• Led the sales team, exceeding penetration goals initially set at 30%.
• Established Purdy Value as one of the top revenue generators within the company.
ScotiabankAccount Manager for a Senior Portfolio
Jan. 2008 - Dec. 2009San José, Costa Rica• Led the financial analysis unit for the Real Estate Department in Commercial
Banking.
• Analyzed clients that required funding for their investments.
• Prepared reports with recommendations for a credit committee in Toronto; as the
credit amounts usually exceeded Costa Rica’s approval limits.
Amba Research, San José, Costa RicaOffshore financial analyst for a private equity fund based in Wall Street
Jan. 2007 - Dec. 2008• Efficiently analyzed and prepared reports on companies in different sectors, mainly in the retail, services, and utilities sectors.
• Experience in industry analysis and financial forecasting.
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