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Network Power<100 people
Roles
🧨83%
Consulting
💸50%
Marketing
🔥33%
Startup Founder
Geos
🇨🇴50%
Colombia
🇺🇸16%
United States
Work Background
PROSENSA SASSocio fundador
Mar. 2023Chía, Cundinamarca, ColombiaComprometido con: • Promover el bienestar de los lideres a través de la integración del sentido, la satisfacción, el balance y la prosperidad en su trabajo. • Promover el liderazgo con propósito que genera un impacto positivo en sus equipos, en su organización, en la sociedad y en el mundo. • Propiciar una transformación cultural en el liderazgo que reflexiona sobre lo que es realmente importante y toma acción para cuidar de ello.
SAPField Marketing Manager - Multicountry & Partner Sponsorships - LAC North
Jan. 2022 - Mar. 2023Responsible for developing, promoting and executing best in class marketing activities for a named group of major accounts in order to accompany the sales cycle since the beginning to the end. Promote partner investments and participation in SAP marketing programs. Major Achievements: •2022 YTD - April 5th 3.3 M pipeline generation. •SAP CIO Summit Sponsorships Sold Completely – USD 75K •SAP NOW Colombia 16 partners already engaged – USD 250K raised
SAPPartner Channel Marketing Manager - LAC North
Aug. 2019 - Dec. 2021Bogotá D.C. Area, ColombiaResponsible for the development, promotion, and execution of the best activities in the partners marketing with SAP. The main goal is to promote an efficient and effective demand generation in the local partner ecosystem. Improve the partners contribution to SAP in terms of indirect income as well as those reached by collaborating with joint partners (Products) through integrals programs and campaigns of demand generation. Provide marketing support to the partners for the global expansion of GTM; as well as the programs and marketing processes of GPO. Give support to the growth initiatives regarding solutions, technologies and industry applications with partners. Responsible for providing a consistent framework and process for partners to become more self-sufficient in demand generation, enabling them to build their own portfolio and meet and exceed their revenue growth goals.
SAPLOB Marketing Manager for LAC North
Oct. 2017 - Aug. 2019Bogotá D.C. Area, ColombiaThe primary responsibilities of this role are to ensure coverage of key business priorities, maintain pipeline monitoring in order assure them, perform propensity-based audience acquisition, and provide marketing support for all Market Unit needs. The role has the job to define the local Cloud marketing strategy and its execution through a distributed field marketing team across the region, directly for a specific line of business. Other tasks include marketing management for multi-touch campaigns and their ROMI and dynamically adjusting plans based on business needs. Major achivements
•Marketing Sourced Opportunities (MSO) above 25% Pipeline contribution in P&T, DSC, SFSF, •COO Summit planning and execution in SAP Hudson Yards with 30 C – Levels •Innovation Fair for BTP with 14 innovation Partners in Guatemala and Colombia.
SAPGlobal Channels & General Business Marketing Manager for LAC North
May. 2017 - Oct. 2017ColombiaResponsible for providing a consistent framework and process for the general business segment to dynamically fill demand generation gaps, contributing to maintaining a healthy pipeline and meeting and exceeding their revenue growth objectives. Responsible for developing, promoting, and executing best-in-class partner marketing activities for Business One solutions through SAP's B1 partners. Also, one of the main activities is to driving effective and efficient demand generation through the ecosystem of local partners.
IBM de ColombiaTSS Portfolio Marketing Manager & Communications - Spanish South America (SSA)
May. 2015 - May. 2017Bogota, ColombiaIn this role I am in charge of planning and implementing marketing and communications strategies for TSS at SSA, with a strong focus on Digital Marketing. We have the largest market share in this type of services within a market opportunity of USD 490M per year, and we offer Administrative Services for IBM HW and SW platforms and non-IBM (Multivendor). By providing smart services, we use new tolos, and predictive analytics support. We develop new infrastructure management models as a service to improve the financial performance of companies. The main responsibilities of this position are: Work as a team with sales management, TSS, business development and marketing in the SSA countries, in order to develop marketing strategies and tactics that satisfy the specific local needs in terms of generating Pipeline and improve brand positioning as well as offers in the market. Implement proper plans that allow an optimal mixture of portfolio and clients; Provide country managers with market intelligence to support them in developing plans and strategies; Prepare and execute the communication plan of the unit; and ensure compliance with the financial objectives.
IBM de ColombiaBusiness Development Manager - Multivendor Services - Spanish South America (SSA)
Apr. 2013 - May. 2015Bogotá, ColombiaIn this role, for the SSA region, we make sales of $60 million a year in this category of services. The main role of this position is to bring new business into the unit and ensure proper implementation of new solutions by coordinating activities between the Design & Architecture Solutions, Sales and Delivery departments. During these years I was recognized for the results in sales support services for Cisco equipment, and I led the establishment of a new partnership with Sandvine, developing and closing a very important deal to support Telefónica in SSA for a value of USD 4M per year. The business unit grew 36% in signings last year.
IBM ColombiaTSS LA International Deals Focal Point
Oct. 2009 - Apr. 2013IBM ColombiaThis role has the main objective of coordinate the implementation of multinational support proposals that represents to IBM TSS LA, interacting with the IBM Global Engagement Office organization. I was the Focal Point of the International Business Technical Support Services of Latin America, being in charge to coordinate teams in the participating countries to verify the local execution capacity and to check that the commercial and legal conditions of the business were propper and aligned with the processes of quality defined by the organization I trained the extended team in the fundamentals of international business and made proposals to optimize local international business management processes.
IBM de ColombiaSales Specialist Maintenance & Technical Support
Feb. 2009 - Sep. 2009As a seller I had a USD 7 M quota in signings a year. I had to ensure adequate coverage of the General Business territory through different paths initially defined in the MTS marketing solutions unit.
IBM de ColombiaMarketing Managment Systems and Technology Group
Jul. 2007 - Jan. 2009I was responsible for the development and implementation of the marketing plan for the IBM Servers, Storage and Retail Solutions Unit - Systems and Technology Group. During 2008 we contributed USD 14 M in marketing-influenced sales revenue. I participated in the development of the distribution channel model that is currently in use by introducing the Integral Sales Distributor Channel. I was also responsible for coordinating the implementation of marketing programs interacting with brand managers, customizing regional tactics to satisfy local needs without major deviations within the corporate marketing framework.
ASIC S.A.Corporate Account Manager
Mar. 2006 - Nov. 2006Bogotá, ColombiaI was responsible for the marketing of the company's portfolio of products and services in the corporate field, including banking, telecommunications and retail. ASIC's portfolio includes the provision of IBM equipment and services, a variety of hardware and software solutions, connectivity outsourcing services, printing and IT. In 2006 sales exceeded $1.6M in the assigned territory.
PROCOLOMBIASenior International Consultant
Apr. 2003 - Apr. 2004Santiago de ChileResponsible for the planning, management, coordination, implementation and monitoring of 19 studies of the Chilean market industry, consisting of a description of the market in terms of size, segments, demand characteristics, analysis of the competition, marketing channels, access to the market, international logistics and distribution.
SOLTSER S.ASales and Marketing Coordinator
Mar. 2002 - Aug. 2005Bogotá, colombiaI was in charge of the development and execution of the sales strategy of the IGS (IBM Global Services) portfolio to meet the sales objectives managing the company's sales force.
FestoSales Manager - Pneumatic Business Center
Jul. 1997 - Aug. 1998Responsible for the planning and execution of the annual sales plan, I managed the sales force that covered the central region of Colombia and carried out sales activities with key accounts. I regularly attended FESTO international meetings and fairs to learn about new products and present the results of Colombia to the Regional Management.
FestoMarketing Coordinator
Feb. 1996 - Jul. 1997Bogotá, ColombiaI developed the annual marketing plan and coordinated a market research that included competitive analysis, participation and customer satisfaction. I designed and executed the company's Media Plan and managed the telemarketing project.
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