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Work Background
Anthology IncGlobal Sr Marketing Manager
Jan. 2021 - Nov. 2023Bogota,D.C., Capital District, ColombiaStrategically planned, developed, and executed impactful global initiatives for Faculty audiences, primarily in the US. Fostered innovation within EdTech by partnering with Client Success, Consultant teams, and clients, enhancing learning environments for greater effectiveness and dynamism. Demonstrated hands-on expertise in driving project success and ensuring seamless collaboration across teams.
DatamiSales Manager, Andean Region
May. 2020 - Dec. 2020Bogota,D.C., Capital District, ColombiaLed strategic initiatives and consolidated commercial relationships with telecommunication operators in the Andean Region. Strategically established and maintained key partnerships, directly managing and strengthening critical business relationships to drive growth and collaboration.
IBMIBM Watson Customer Engagement Sales Colombia & LCR
Jul. 2018 - Jun. 2019ColombiaSupervised a substantial budget of US$ 1.7 million while managing and motivating an indirect team of 4 Pre-Sales, Sales, and Post-Sales executives in Colombia. Established and nurtured strong relationships with existing accounts, successfully expanding the Business Unit's portfolio. Provided hands-on leadership to Business Partners, ensuring collaborative success and driving significant business growth within Colombia.
IBMIBM Cloud Marketing Campaign Manager - Spanish South America
Feb. 2018 - Jul. 2018ColombiaOversaw an $860k marketing budget and led a dynamic team of 10 in marketing and digital sales. Spearheaded the Digital Marketing Automation strategy for IBM in Latin America, working closely with the global IBM Marketing team. Played dual roles as the Performance Marketing Subject Matter Expert and Lead for Response Lead Management in the Analytics and Data area, driving impactful marketing initiatives and optimizing performance across the region.
IBMBig Data & Analytics Campaign Manager SSA - Spanish South America -
Jan. 2015 - Feb. 2018ColombiaAs Analytics Campaign Manager for Spanish-speaking South America, orchestrated a comprehensive marketing plan for Analytics. Successfully engaged the Marketing Community by leading the Tiger Team of Latin America, driving targeted initiatives and ensuring impactful outreach across the region.
IBMDemand Program Leader - Mid Market for Spanish South America
Jul. 2012 - Jan. 2015Planned and defined strategies for digital investment campaigns and local events, ensuring effective execution and alignment with broader business objectives.
MicrosoftOffice Unmanaged Product Manager
Jul. 2010 - Jul. 2012Developed and executed the Microsoft Office product strategy for consumption-retail, SMB, and Business Partners segments, driving product adoption and growth across key market segments.
Odysii MexicoAgent (Free Lance)
Jan. 2010 - Jul. 2010Free Lance Agent responsible of networking and searching for opportunities for the opening of new clients for the company and creating different strategies for them to grow their solution into the Colombian market.
Samsung ElectronicsMarketing Manager Samsung Mobile
Feb. 2009 - Oct. 2009Responsible for the creation, implementation, monitoring and control of marketing and trade marketing strategy for mobile phones in Colombia.
Helm BankProduct Director Internet and Mobile Banking
Jan. 2008 - Feb. 2009Responsible for defining strategies and campaigns to achieve the goals of the Internet channel activation, use and retention. Leading the campaign for the launch of Mobile Banking.
SiemensMarketing Manager Colombia
Jan. 2003 - Dec. 2006- Led communications strategy to advertise the BenQ brand through a brand transition including all communication material in Colombia.
- Led trade marketing management nationwide by consolidating brand and product at the point of sale with excellent sell-through and sellout results for the company.
- Launch of 4 Service Boutiques in North Bogota, South Bogota, Cali and Barranquilla.
SiemensMarketing Manager Colombia
Jan. 2003 - Dec. 2006
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