Diana Isabel Carreazo

CEO- Lead Consultant & Facilitator (freelance) @Maya Inspira

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English- Spanish and Japanese. Diana, an expert in Strategic Communications, Marketing, Change Management and Conscious Leadership, blends professional global skills with deep emotional intelligence and mindset knowledge. With degrees in Communications, Digital Growth, Leadership and Culture, she creates, teaches, facilitate workshops and provides consultancy globally to individuals, in agencies or companies.

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Work Background

Maya InspiraIndependent Consultant

Apr. 2022Barcelona, Catalonia, SpainExpertise in Communication 360. I lead the creation of transformative creative workshops, labs, strategies, training, and events in Communications, Creativity, Digital & Growth.

Pontificia Universidad JaverianaPost Graduate Professor | Digital Communication & Change | New Technologies | Thesis Director

Jan. 2020Barcelona, Catalonia, SpainComo Profesora de Postgrado en Comunicación Digital, Data, Marketing y Nuevas Tecnologías, estoy dedicada a impartir mi conocimiento y experiencia a la próxima generación de profesionales. Como directora de tesis en las 5 mejores universidades de Colombia, guío a los estudiantes en su investigación y los ayudo a desarrollar una comprensión profunda del impacto de la comunicación digital y las nuevas tecnologías en nuestro mundo. Me apasiona dar forma al futuro de la comunicación digital y estoy comprometida a inspirar y asesorar a los estudiantes para que alcancen su máximo potencial.

Value Gerencia de ConfianzaSenior Marketer & Master Consultant in Digital Change, Reputation, Strategy & Data

Jun. 2022 - Oct. 2023Barcelona, Catalonia, SpainI bring my extensive experience in marketing, communications, data and digital transformation, developing and implementing marketing and communications strategies, leveraging data and technology to drive change and growth with our clients. This role involves working closely with cross-functional teams, using data analytics to inform decision-making, and advising clients on best practices to evolve on digital and communications, maximize their marketing investments and achieve their business goals.

Universidad Sergio ArboledaPosgraduate Professor and Researcher | Digital Strategy & Strategic Change Communications

Jan. 2019 - Apr. 2023Barcelona, Catalonia, Spain

Merck GroupLatAm Digital Lead | Digital Lead ECO cluster

May. 2021 - Apr. 2022Lead of Strategy & Advisory for Digital and Omnichannel in Latam, by contributing with the Medical and commercial leaders in order to transform the digital reputation and positioning mindset, capabilities, KPIS, as well to improve and professionalize the digital transformation process, aligned with global teams. Leader of the digital and omnichannel focus, by working together with the business and medical units from Latin America, defining and consolidating together the omnichannel strategy and identifying new opportunities to support and accelerate the company's digital transformation process.

Universidad de MedellínPost Graduate professor / TIC on PR

Apr. 2021 - Feb. 2022

Universidad del NortePost Graduate Professor | Digital Public Relations

Jan. 2021 - Feb. 2022

McCann WorldgroupStrategic Director of Marketing and Communications - International Projects

Oct. 2020 - Mar. 2021ColombiaAs the Global Communications and Campaigns Lead for the Colombian Coffee Association in Weber Shandwick (McCann), I was responsible for executing impactful marketing campaigns that reached audiences around the world. My role involved developing and executing strategies to engage media and influencers across Europe, North America, and Asia, with a focus on promoting the quality and unique attributes of Colombian coffee.

LLYCHead of Digital | Digital Director (Llorente y Cuenca)

Feb. 2018 - Jan. 2020ColombiaLeader of the Digital business unit for the firm in Colombia, and its members, as well as strategic advice on reputation and brand planning, digital reputation, digital marketing and crisis to all LLYC clients within Latam. Fulfilment of the Business Plan for almost COP 1.000 million, establishment and development of the area, achieving its positioning and recognition in the country through disruptive initiatives. Understanding of key consumers and usage of tools such as inbound and bigdata, marketing, ads, among others. Creation and execution of strategies for clients such as Tigo, Citibank, BNP Paribas, J&J, Astellas, ANDI, GSK, J&J, Ferring's Plan M, Nestlé (Dog Chow, Milo, Nespresso, Nescafé, Klim), DIAGEO and Yanbal, the Ministry of Environment and Sustainable Development and Autogermana among many others. - Reputation, Digital and Crisis lead consultant - Digital Marketing & Data Science Expert - Social marketing, information architecture ( UI/digital design) and e-commerce - Content development including localization processes and optimization efforts to achieve brand building and conversion/sales goals - eCommerce/conversion funnel and SEM/SEO - Successful end-to-end digital programs or campaigns- from concept to execution to reporting and optimization

Superintendencia de Servicios Públicos DomiciliariosHead of Digital Strategy and Strategic Reputation Lead

Feb. 2017 - Jan. 2018ColombiaDesign and coordination of the communication strategy and planning as well as the digital transformation strategy. Strategic planning, senior counseling and implementation of the cross platform digital and social media program. Improvement and implementation of processes for social media monitoring, data and analytics, Digital PR, Social CRM, Mobile, guidelines and training, measuring and metrics. Strategic counseling for reputation, engagement, innovation, internal and external communication. Designing of communications strategies for the public institution throughout the whole country, including the "Plan Choque Caribe", which impacted more than 148.857 households in 1.206 neighborhoods of the seven principal departments of the Caribbean region of Colombia.