McCann Erickson
Company Employees
Catalina Villanueva
Content Strategist @Acid Labs
Verified
### **Professional Summary** **Data-Driven Content & Growth Specialist** with 8+ years of experience crafting high-impact strategies for complex audiences (e.g., SMEs). Hybrid creative-analytical thinker focused on **storytelling that converts**, blending **ROI-driven creativity** with **CX, agile methodologies, and growth hacking**. **Key Strengths:** ✔ **Content Scaling**: Design strategies that boost engagement, conversion, and digital adoption (web/app). ✔ **Growth Hacking**: Lead experiments across owned/paid channels to hit OKRs (stickiness, NPS, digitalization). ✔ **Data Storytelling**: Proficient in **Looker Studio, Digimind, Meta Ads, A/B testing**, and agile tools (Scrum, Jira). ✔ **Cross-Functional Leadership**: Collaborate with data, CRM, and marketing teams to align content with business metrics. **Recent Impact**: At **BCI (Pyme Digital Channels)**, transformed a low-retention digital account into a revenue driver through **transparent CX communication** and iterative testing. Formerly **Digital Marketing Manager (LeytonMedia)** and **Brand Strategist (Marca Chile)**, with a background in journalism (UC Chile) and digital integration. **Passion**: Building **lightweight, data-backed content ecosystems** that merge creativity with scalability.More...
Iuliana Grigore
Global Marketing Director @DeepHealth
Verified
Iuliana Grigore is the Global Marketing Director at DeepHealth, where she spearheads innovative marketing strategies that drive the company's mission to revolutionize healthcare through AI technology. With over 15 years of experience in the industry, Iuliana has a proven track record of increasing brand visibility and expanding market share across international territories. Her leadership has been instrumental in launching DeepHealth's latest suite of AI-driven diagnostic tools, resulting in a 40% growth in global sales. Passionate about leveraging technology to improve patient outcomes, Iuliana is committed to fostering a culture of creativity and collaboration within her team.More...
Gidgette Faustino
Communication and Leadership Coach
Verified
I'm a marketing communication expert with over 25 years of experience in communication strategy, client service, creative management, integrated marketing communications, customer experience, research, advocacy, media, entertainment, and telecommunications. I have held leadership roles in both local and multinational companies and have led crossfunctionol teams in matrix organizations. As an Associate Certified Coach (ACC}, credentialed by the International Coaching Federation, I bring with me my communication expertise to complement coaching principles and ethics to help professionals lead and communicate with clarity, competence, and courage.More...
Trudi McConnell
Marketing all rounder
Verified
Guru in AI, efficient, work across sectors from Property Development to online consumables. I don't like tonspend money or other people's money on marketing initiatives that look good on paper but don't convert. Practical logic around brand and campaigns. Always with the business objectives at the forefront.More...
Zsofi Harsanyi
Project Manager @Freelancer/Contract
Verified
Hi, With over 15 years of professional experience, I have successfully delivered complex, high-impact projects for a diverse portfolio of businesses and industries globally. My work spans across technology, automotive, retail, real estate, FMCG, banking and investment, telecommunications, and government sectors, giving me unique insight into managing large-scale, cross-functional projects at local, regional, and global levels. I specialize in navigating the complexities of project delivery, driving project success and ensuring seamless coordination and results-driven execution OTIF. I’ve had the privilege of leading projects for large enterprises, but I also collaborate with startups and entrepreneurs, helping them overcome the challenges of setting up, establishing and growing their businesses. My approach is highly adaptable, with a focus on aligning projects with strategic objectives and ensuring the successful realization of project goals, through strategic planning, effective time and resource management, agile communication, collaboration, engagement, and a results-oriented mindset. Key Skills & Tools: ► Project Management & Business Strategy ► Agile Methodologies & Scrum Master Leadership ► Cross-Functional Team Leadership & Remote Team Management ► Stakeholder Management & Conflict Resolution ► Business Analysis, Process Optimization & Technical Project Coordination ► Familiarity with ClickUp, Microsoft Teams, Asana, Trello, JiraMore...
Nik Ellwood
Marketing Specialist
Verified
Don’t take my word for it - here’s what one of my clients reckons… “ Nik is the owner of one of the biggest, brightest, most creative brains I know. He revels in a challenge and constantly looks for innovative solutions beyond the norm. Plain speaking, Nik doesn't hold back and his ability to get under the skin of a brand and create new ways of audience engagement never fails to impress me. I wouldn't hesitate to recommend Nik to anyone looking for creative communications and brand strategy. He would be an asset to anyone lucky enough to work with him.”More...
Brenda Ooi
Account Director
Verified
Brenda Ooi is a dynamic Account Director with over a decade of experience in the marketing and advertising industry. She excels in developing innovative strategies that drive client growth and enhance brand visibility. Known for her exceptional leadership skills, Brenda has successfully led cross-functional teams to deliver award-winning campaigns for Fortune 500 companies. Her commitment to fostering strong client relationships and her passion for creative problem-solving have consistently resulted in exceeding client expectations and achieving business objectives.More...
Elgan Wade Lance
Creative Lead | Creative Director | Designer
Verified
Multi-disciplinary creative lead with agency and client side experience in rallying teams to establish results-focused brand and marketing experiences for B2B and B2C companies. My goal with every project is to provide creative and design strategy through working relationships, a clear understanding of media and analytic results to measure success.More...
Marcelo Salup
CEO @iffective
Verified
✅ Over 40 years of national expertise in branding, digital & direct. ✅ Specialized in B2C for which I have developed many different predictive and attribution models. ✅ I have been part of the team that has launched dozens of successful companies, brands and products around the world. ✅ Part of mission is to build your team to make sure that you keep getting the best advertising and marketing advice after I leave. ✅ I pay special attention to highly advanced customer segmentation to make customer acquisition & retention more effective and efficient.More...
Andy Nai
Creative Director / Designer
Verified
Andy Nai is a highly experienced and innovative Creative Director/Designer with a proven track record in delivering creative and effective design solutions across various industries. His unique approach combines strategic thinking and creativity to develop compelling visual narratives that resonate with audiences and drive engagement. Andy's expertise spans graphic design, branding, digital marketing, and user experience design. He is known for his strong leadership skills, ability to inspire teams, and commitment to staying abreast of the latest design trends and technologies. Andy's work consistently exceeds client expectations, leading to increased brand visibility and business growth.More...
Beste Erener Ghanem
Creative Strategist
Verified
As Beste Erener Ghanem, a Creative Strategist, I have successfully crafted and implemented numerous innovative marketing strategies that have significantly boosted brand visibility and customer engagement. I have a proven track record in identifying market trends and customer needs to create highly-targeted marketing campaigns. I have also led diverse teams to achieve and often surpass their marketing goals. My creativity has been recognized with several industry awards.More...
Ece Sacar
Marketing Communications Consultant
Verified
Ece Sacar is a seasoned Marketing Communications Consultant with a rich background in designing and implementing strategic marketing campaigns. She possesses extensive experience in marketing, public relations, and brand development, honed over years of working with diverse industries. Ece is known for her expertise in crafting compelling messages that resonate with target audiences, driving brand awareness, and boosting market share. She is adept at leveraging digital platforms, overseeing content creation, and executing event marketing strategies. With a keen eye for detail and a creative mind, Ece continues to provide valuable insights and innovative solutions to her clients, helping them to achieve their marketing and business goals.More...
Guido de Jager
Marketing & Communications Consultant @Guido de Jager | Marketing & Communication
Verified
After being active in Marketing & Communications companies in the Netherlands, US and Germany I worked for various international companies as Marketing Manager. Currently consultant and entrepreneur in Italy.More...
Pedro Davila
VP Social Media @Morgan Stanley
Verified
I am a senior-level marketing professional with 15+ years of extensive Fortune 500 brand experience having worked on both sides of the brand and agency houses. I have spearheaded more than 50 major marketing and advertising campaigns with budgets north of $250 million; led account, digital and creative teams of up to 27; and managed annual media and marketing spends of up to $500 million. Additionally, I have created innovative social media strategies that energized sales and delivered more than 27% in incremental revenue. Vertical experience: entertainment, retail, technology, telco, CPG, financial services. Specialties: Digital initiatives, social media, sponsorships, branding & design, marketing, influencer campaigns, governance, advertising and PR.More...
AD
Armine D
Functional consultant D365 CE
Verified
Zita Fabian
Marketing & IT Expert
Verified
With extensive expertise in marketing, communication and IT, I bring solutions to the table, whether for branding, concept, strategy or thorough project management.More...
Jennie Kaylie
Head of Brand @Rock the Brands
Verified
I am an Executive Brand & Marketing leader with 20+ years experience transforming major brands like Wayfair, Jim Beam, Marriott & AXE. If you need to differentiate your brand to capture more market share and win customers, I am your secret weapon. From market research and brand strategy to activation across integrated marketing plans, customer experience and new product innovation, I can help make your brand an experience customers can’t live without.More...
Gustavo Otto
Strategist As A Service @Freelancer
Verified
Gustavo Otto is a seasoned strategist, currently living in Madrid, Spain and working as a Strategist As A Service. He is recognized for his exceptional ability to plan and execute marketing, brand and business strategies that improve business develoent and drive growth. Gustavo has a broad array of experience across diverse industries, having worked with both start-ups and established companies. His expertise lies in strategic planning, brand, content and campaign strategy, business development, and organizational leadership. His problem-solving skills and forward-thinking approach have significantly contributed to his success in the field. As a strategist, Gustavo is dedicated to helping companies and its clients thrive in a competitive business environment. He holds a degree in Communication and Advertising with Master in Communication, Brand and Transmedia Storytelling and is constantly seeking opportunities to further enhance his skills.More...
Patricia Carvajal
Client solutions manager @Shuttlerock
Verified
A seasoned professional currently serving as a Client Solutions Manager at Shuttlerock, a company specializing in creative technology solutions. With a strong background in strategic planning, customer engagement, and project management, I play a pivotal role in ensuring client satisfaction and driving the company's growth. Expert in analyzing client needs and delivering customized solutions that help businesses improve their operations and achieve their goals. Prior to joining Shuttlerock, Patricia had held various roles in customer service and account management, honing her skills in relationship-building and problem-solving. Her dedication and passion for providing excellent service make her a valuable asset to the Shuttlerock team.More...
Milan Prodanovic
Creative Director @LocoMotive Advertising
Verified
Highly proficient Creative Director, Copywriter and screenwriter with more than 15 years of experience in more than 10 global and local agencies in Belgrade, Serbia.More...
Nic Jones
E-commerce Consultant @Nic Jones Ltd
Verified
Nic Jones Ltd is a thriving e-commerce consultancy firm that specialises in providing strategic solutions to businesses to optimise their online sales. My services range from e-commerce website development and SEO optimisation, to full digital marketing strategies. My expertise in the e-commerce sector has enabled me to help numerous businesses improve their online visibility, increase customer engagement, and boost sales. My continuous research on market trends and consumer behaviour allows me to deliver updated and effective strategies. I am committed to helping my clients achieve their business goals through my comprehensive and tailored e-commerce solutions.More...
Federico Braga
Co founder - Chief Marketing Officer - 🧠 Creativity 🗣️ Advertising 💻 Tech 🤖 Ai @Revolt digital
Verified
Federico Braga is a seasoned marketing professional with several awards and recognitions such as: Cannes Lions, London international Awards amongst others. He is a dynamic leader with a strong entrepreneurial spirit and a passion for the intersection of creativity, advertising, technology, and artificial intelligence. His role at Revolt involves leveraging his extensive knowledge in these areas to drive strategic initiatives, foster innovation, and enhance the company's brand identity. Prior to Revolt, Federico has held various roles in the advertising industry where he honed his skills and gained valuable experience. He is also a strong advocate for incorporating AI into digital marketing strategies to create more personalized and efficient consumer experiences. Federico's unique blend of creativity and tech-savvy make him a driving force in the digital marketing landscape.More...
Rafael Treviño
Owner / Creative Director @TD2 Branding
Verified
TD2 Branding is a successful company that specializes in creating compelling and unique brand identities for businesses. Under the leadership of Owner and Creative Director, Rafael Treviño, the company has developed a reputation for delivering high-quality, innovative design solutions. Rafael's creative vision and strategic approach have been instrumental in the company's growth and success. His commitment to understanding each client's unique needs and goals ensures that TD2 Branding consistently exceeds expectations and delivers exceptional results.More...
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Cristian "Ritalin" Leon
CEO and Founder @RTLN Full Stack Marketing
Verified
Cristián "Ritalin" León is a leading integrated marketing creative and strategist from Latin America with over 20 years of experience working with global brands like Coca-Cola, Samsung, and Nestlé. He was the youngest VP at McCann Worldgroup and founded RTLN Full Stack Marketing in 2020, a boutique agency specializing in digital marketing and brand consultancy. He teaches at the esteemed Pontifical Catholic University of Chile and has been honored with numerous international awards. His podcast "Ritacast" rMore...
Deb Arora
Brand and Digital Strategist @Self
Verified
I am a highly-skilled Brand and Digital Strategist currently contracting directly with a few choice clients. I’m adept at leveraging my deep history and understanding of digital technology, brand management, and market research to develop effective strategies that drive brand growth and improve digital presence. I have a proven track record of designing and implementing robust brand and UX strategies that enhance brand visibility, engage audiences and increase revenue. My strategic thinking and creative problem-solving skills are invaluable assets in the ever-evolving digital landscape. Prior to my move to the EU, I held several strategic positions at leading global agencies, delivering outstanding results for a wide range of clients. I holds two patents—one for ad tech and the other for navigation design. I am open to returning to the US full or part time for the right position, but my visa allows me to work in France.More...