Years of experience: 47

MarketingC-level ExecutiveConsultingCopywritingCopywriterContent Writer

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Marcelo's Career Path
Left BrainNov. 2024 -
Present
IffectiveLeft Brain
Coral Gables, Florida, United States💡 40+ years of national and international expertise in branding, digital & direct 💡 Launched and re-launched 15+ Fortune 500 brands internationally 💡 Expertise in creative, media, strategic planning
Chief Executive OfficerFeb. 2024 -
Dec. 2024
PerformistChief Executive Officer
Miami-Fort Lauderdale Area · On-sitePerformist '➡️ Total Performance Marketing Agency. 1️⃣ A real DSP, with more than 2 dozen affiliated SSPs 2️⃣ Data-driven advanced segmentation & targeting 3️⃣ Truly international footprint 4️⃣ AI driven analytics suite.
Fractional CMOJan. 2023 -
Feb. 2024
IffectiveFractional CMO
The World · HybridFractional CMO services that leverage 40+ years in national and international marketing and advertising. Award-winning creative, deep and actionable understanding of customers insights, top level media expertise including strategic planning, high-level negotiations, and day to day planning. My expertise includes fast food, automotive, CPG, soft drinks, health & beauty, financial, technology, ...

Marcelo's Posts

  • How I can help you

    I bring 40+ years of expertise in Branding, Digital and Direct to (1) understand your customer segments and their drivers and (2) create acquisition, retention and referral programs This will lower your cost of acquisition and improve your margins.

  • People I am looking for

    My experience covers dozens of Fortune 500 brands like Colgate Palmolive, SC Johnson, DIRECTV, General Motors, and Coca Cola. Seeking firms with $10M+ in revenue across diverse sectors such as retail, finance, and healthcare.

  • Experience & Cases

    Refer to case histories for detailed success stories: topfractionalcmo.com/case-histories. Looking for B2C businesses with $10M+ revenue in high-value sectors like retail and healthcare.

  • How to contact

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