Years of experience: 21
MarketingProducer📝 Influencer or BloggerEntertainmentEducationBrand Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Pedro's Career Path
Jul. 2023 -Present
Morgan StanleyVice President of Social Media
New York City Metropolitan Area• Developed and implemented a robust social media operations framework, partnering with Corporate Communications, Risk, Legal, and sub-brands to build best-in-class processes, strengthen brand governance, and optimize social media infrastructure.
• Unified social media strategy across multiple brands and international markets; created adaptable best practices (“playbooks”) for global applicat...
Oct. 2015 -Jul. 2023
CitiSenior Vice President, Global Consumer Social Media
Greater New York City Area• Managed an internal team and lead three external agencies with the mission of leveraging organic, paid and earned channels to drive a base of cardmembers into the digital sphere.
• Aligned social media strategy across domestic and global markets; develop best practices (“playbooks”) and export globally. • Lead the distribution and publishing of creative units across social partners (Faceboo...
Jan. 2013 -Dec. 2015
Publicis Kaplan ThalerAccount Director
Greater New York City Area• Led primary marketing initiatives for Citi’s consumer North America business, managing four omnichannel campaigns and over 150 social media campaigns per year for Citi Credit Cards, Citi Bank, and CitiBike. • Oversaw campaigns for five sub-brands from soup to nuts, from creation of briefs to production for TV/pre-roll, print, OOH, radio, digital and social. Key accomplishments: • Managed tw...