I am a results-driven Digital Marketing Executive with over 15 years of experience crafting and executing high-impact Paid Media, Content Strategy, and Marketing Technology initiatives for global brands across LATAM. My expertise spans performance marketing, team leadership, C-level relationship management, and full-funnel strategic planning—consistently delivering measurable business outcomes.
At Pinterest México, I led media strategy for Financial Services, Retail, and Luxury brands during the platform's market entry phase. I achieved a 190% YoY growth across my book of business, producing public case studies with PayPal (28% increase in action intent among males) and Uber (6% increase in driver acquisition). I designed multi-objective media plans, brand lift measurement frameworks, and facilitated strategic workshops for both agencies and end clients.
During my tenure at Citigroup, I spearheaded the implementation of the institution’s first Marketing Mix Models, allowing the bank to optimize its multi-channel media investments by identifying diminishing returns. I also led the national rollout of Salesforce Marketing Cloud, streamlining customer journeys and reducing email marketing costs. As VP of Paid Social & Content Strategy, I launched LATAM’s first influencer brand lift study and built an AI-driven social crisis detection engine.
Previously at Meta (Facebook), I served as Client Partner for Mexico and Central America, managing over 20 strategic accounts across the Tech, Telco, Financial, and Government sectors. I partnered with media and creative agencies to boost platform adoption, optimize campaign performance, and publish success stories across the region.More...
Stephnie Atkinson
Senior Project Manager@Jellyfish Online Marketing SA
Verified
With over 14 years of experience in IT, Online Media, and Advertising, I specialize in business development, project management, and performance media. Currently, I lead the delivery of high-impact projects as a Senior Project Manager at Jellyfish, collaborating with global teams to drive financial growth and operational efficiency. I'm passionate about client-focused solutions, innovation, and strategic initiatives that enhance both departmental and company-wide performance. Looking to leverage my expertise in a dynamic, forward-thinking environment.More...
Gillian Fuller
Editorial Content Manager@Jellyfish
Verified
Rx Islam
Senior Director - Training@Jellyfish
Verified
Learning design and technology specialist with over 20 years experience.More...
Pream Totaram
Software Engineer
Verified
I'm a seasoned software engineer with over a decade of experience building web applications across a wide range of technologies, including Drupal, Java Spring Boot, Angular, and AWS. I’ve led and contributed to high-impact projects in both government and private sectors, from launching large-scale government websites like acc.gov to developing AI-powered tools with Amazon Bedrock. I specialize in full-stack development, cloud-native architectures, and custom module development, and I’m known for ramping up quickly on complex systems and driving projects forward even under tight deadlines.More...
Bilal Muhammad
Social Media Manager and Copy Writer@Self Employed
Verified
I am seasoned social media professional with 10+ years working for brands like Google, Netflix, Paramount + and YouTube
I am a seasoned copywriter and journalist and world for brands like GQ MAGAZINE and recently started my own magazine www.thezenithmagazine.comMore...
Ilkay Can Saray
Motion Designer 3D/2D@icanstudio
Verified
Ilkay Can Saray is a dynamic Motion Designer specializing in 3D and 2D animations at icanstudio, where he brings visual stories to life with creativity and precision. With over a decade of experience in the industry, Ilkay has collaborated on high-profile projects for global brands, enhancing their visual narratives and audience engagement. His innovative approach and technical expertise have earned him accolades and recognition from peers and clients alike. Ilkay is passionate about pushing the boundaries of motion design, continually exploring new techniques and trends to deliver captivating visual experiences.More...
Saabeah Aforo-Addo
Snr Producer/Director@Freelance (Self employed)
Verified
With 13 years in the advertising and film industry I pride myself on my creative process, my international shoot experience, and strict eye for detail. I derive great joy at creative collaboration and building diverse teams to ensure each project, whether national or global, is executed to the highest standard with the best of the best.More...
Majd Obeidat
Senior Performance Marketing Manager@Wego
Verified
A professional in performance marketing, currently serving as the Senior Performance Marketing Manager at Wego, a leading travel search website in the Asia Pacific and Middle East regions. Overseeing all performance marketing strategies, ensuring campaigns are optimized for success. Skills in marketing analytics and strategy has been honed through extensive experience in the digital marketing realm. Prior to Wego, he held roles in various esteemed companies, constantly enhancing his skills in data analysis, marketing strategy development and implementation.More...
Nicole Long
Global Project Director
Verified
As Nicole Long, Global Project Director, I have successfully managed and executed numerous international projects across various sectors, leading to significant growth and expansion for the company. I have demonstrated exceptional leadership skills, fostering cross-cultural communication and collaboration. My strategic planning and risk management abilities have resulted in projects being completed on time and within budget. I have also been instrumental in implementing innovative project management methodologies, improving efficiency and productivity. My work has been recognized with several industry awards.More...
Nikita Roodt
Digital Marketing Consultant
Verified
Over 13 years of working experience across different job roles and sectors has led to a prosperous career in Digital Marketing, having played dual roles as a paid media specialist, project manager and account manager.
This has diversified my skillset, allowing my in-platform knowledge, strategic outlook and robust project management abilities to work with blue chip clients, both locally and internationally, across varying verticals to support their individual partner and business objectives.
I am a seasoned expert within Google, Microsoft Ad, Meta and LinkedIn platforms, and have a comprehensive understanding of the Google Marketing Platform (GMP) stack, with hands-on experience in SA360.
I strive to grow on a constant basis, learning within my industry and staying on top of innovation and change to allow myself and my clients to test, learn and evolve within this rapidly developing industry.More...
Michelle Wiltz
Director, Paid Social@Stella Rising
Verified
Michelle Wiltz is the current Director of Paid Social at Stella Rising, a company known for accelerating growth and solving complex business challenges for rising star brands. In her role, she oversees the strategic planning, execution, and optimization of paid social campaigns. Michelle's expertise lies in digital marketing, particularly focusing on leveraging social media platforms to drive customer engagement and revenue growth. She plays a critical role in ensuring that the company's clients maximize their social media investments, helping them reach their target audiences and achieve their business objectives.More...
Veronica Guerrero
Marketing Director
Verified
14 years of experience in digital marketing and digital transformation of products and services,
leading cross-cultural teams (South America and Western Europe | 60% remote, 40% onsite),
delivering customer base growth, engaging audiences, and generating loyalty among users with
compelling cost-effective digital marketing campaigns and content strategies.
Mold breaker, decision-maker, hands-on empathetic leader, feedback-booster, marketing lover.More...