Years of experience: 23

Media & TelecommunicationsPartnerExecutive CoachMarketing Analytics ManagerBusiness AnalystSMM Manager

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Fernando's Career Path
Group Account Director (Walmart de México y Centroamérica)Jun. 2024 -
Present
JellyfishGroup Account Director (Walmart de México y Centroamérica)
Mexico City Metropolitan AreaDirector of Strategic Accounts | Digital Media Management & Client Leadership Act as the primary liaison for Walmex Group formats (Walmart, Bodega Aurrera, Sam's Club, Walmart Connect, Bait), ensuring exceptional client satisfaction and fostering long-term partnerships. I lead a high-performing team of seven Partner / Account Managers, driving strategic growth, operational excellence and cros...
Sr. Partner Manager. Retail, Luxury, FinServ, Tech&Telco Verticals.Dec. 2021 -
Mar. 2024
PinterestSr. Partner Manager. Retail, Luxury, FinServ, Tech&Telco Verticals.
Ciudad de México, MéxicoPaid Media Specialist | Launch and Growth Strategist Managed paid media strategies for 20+ brands across retail, luxury, tech, telco, financial services,and retail during Pinterest's launch phase in Mexico. Delivered 190% YoY portfolio growth, including 5x revenue increase in financial services, 7x in retail, and 2x in luxury brands, by implementing innovative, results-driven strategies. Key ...
On & Offline Paid Media LeadApr. 2020 -
Dec. 2021
CitibanamexOn & Offline Paid Media Lead
Dual Role: Paid Media Lead & Marketing Automation Strategist Lead comprehensive paid media strategies (online/offline) and implement advanced marketing technology solutions to optimize performance and efficiency. Key Contributions: Marketing Mix Modeling (MMM): Developed the bank’s first MMM framework, linking media investments to brand equity and customer growth. Optimized media plans by ide...

Fernando's Posts

  • How I can help you

    I tackle intricate marketing and growth challenges with strategies spanning media optimization, strategic budgeting, team empowerment, C-level relations, tech integration, brand safety, and market entry. My process ensures alignment, strategic clarity, and measurable success.

  • People I am looking for

    - Global and regional brands in retail, finance, tech - Key clients: Walmart, Citigroup, Pinterest, Meta - Worked with American Express, LG, KFC, British Petroleum - Experience with influencers and measurement innovation

  • Experience & Cases

    - Walmart: Optimized omnichannel media and budget - PayPal: Increased action intent and awareness - Uber: Boosted driver acquisition via Pinterest - Citigroup: Pioneered Marketing Mix Models - Facebook: Enhanced media strategies for LATAM clients

  • How to contact

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