Years of experience: 18
Digital Ads ManagerMarketingSMM Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Johnny Hei Wai's Career Path
Oct. 2019 -Present
JellyfishSenior Paid Social Manager
New York City Metropolitan Area- Grew revenue by 57% collectively for a book of clients – including Affirm, MongoDB, MyFitnessPal, Salesforce, and Resume.io – by spearheading full-funnel paid social strategies tailored to each brand’s goals and vertical; contributed strategic support for education clients such as Walden University and Colibri.
- Generated millions in incremental revenue for Salesforce by leading an initiat...
Nov. 2018 -Oct. 2019
Reprise DigitalPaid Social Manager
Greater New York City Area- Drove strategy between Tier 1 & Tier 2 efforts, enforcing and tailoring swim lanes to avoid audience overlap, which drove a 10% improvement in cost per conversion.
- Supervised and developed two junior team members across paid search and social disciplines, enhancing team capacity and quality.
- Crafted influencer strategies to boost market-specific visibility, notably within the Miami DMA ...
Feb. 2017 -Oct. 2018
IPG MediabrandsSenior Analyst
Greater New York City Area- Managed day-to-day operations for paid search and social campaigns, serving as primary contact for vendors and internal stakeholders.
- Facilitated weekly client performance reviews, fostering transparency and strategic alignment with both internal team members as well as client representatives.
- Contributed to annual budget growth of 50% through strategic recommendations and performance i...