Hala Hmeidan is the Associate Performance Director where she leads a dynamic team in crafting innovative strategies that drive client success and enhance brand visibility. With over a decade of experience in digital marketing and performance optimization, Hala has a proven track record of delivering impactful campaigns that exceed client expectations. Her expertise in data analytics and consumer insights has been instrumental in transforming Initiative's approach to performance marketing. Passionate about fostering a collaborative work environment, Hala is dedicated to mentoring her team and championing diversity and inclusion within the industry.More...
Nagham Maaboud
Marketing Business Unit Director@Initiative
Verified
I’m an experienced marketing leader proficient at managing the media and marketing P&L for groups such as L’Oreal, Coty, LVMH and more. I have over 12 years of experience in media, performance, analytics, and strategy with a proven track record of developing and rolling out processes that govern 1000+ individual activities per year with an error margin of less than -0.25%. I also have expertise in advanced analytics and automation, which has resulted in significant time and budget savings. I hold an Executive MBA from Hult International Business School and a Bachelor of Science in Chemical Engineering from American University of Sharjah. I am passionate about driving growth and innovation in the marketing industry, and my recent research interest is around vibe coding for marketing automation and effectiveness.More...
James Albano
Director, Video Investment@Mediabrands
Verified
10 years of Video and OTT marketing experience across a variety of clients and industries. Previously ran digital, social and email marketing campaigns.More...
Addie Audette
Director, Digital Partnerships@Initiative Media
Verified
Addie Audette is a seasoned professional with a wealth of experience in digital marketing and partnerships. She currently holds the position of Director of Digital Partnerships at Initiative Media, a global media agency, working on the Amazon business. Throughout her career, she has demonstrated exceptional skills in strategy development, team management, and partnership building. Addie has a proven track record of developing successful campaigns and fostering strong relationships with key stakeholders. Her expertise in digital marketing strategies and innovative thinking have made her an invaluable asset to Initiative Media. Before her current role, Addie has held various leadership positions, honing her skills in digital media and marketing with high profile clients like Capital One, Juniper Networks and Amazon. She is known for her strategic insight, creative thinking, collaborative approach, and commitment to driving growth.More...
Michele Havner, as the CMO and Director of Operations at SDUM, spearheaded a groundbreaking marketing campaign that increased the company's market share by 30% within a year. Under her leadership, SDUM launched an innovative digital platform that streamlined operations, resulting in a 25% reduction in operational costs. Michele's strategic vision also led to the successful expansion into three international markets, boosting annual revenue by $50 million. Her efforts in fostering a culture of creativity and collaboration earned SDUM the prestigious "Best Workplace in Tech" award in 2022.More...
Maria Eugenia Zona
Marketing
Verified
Consultora en Marketing y Eventos con enfoque 360°, especializada en diseñar estrategias integrales que combinan creatividad, análisis y ejecución. Amplia experiencia en branding, redes sociales, contenido, paid media, eventos y alianzas estratégicas. Acompaño marcas en diferentes etapas, desde el posicionamiento hasta la activación comercial, con una mirada integral del negocio y foco en resultados. Proactiva, resolutiva y orientada a crear valor a largo plazo.More...
Lucinda Allen
CEO@PositivePsychology.com
Verified
I help founders solve messy, meaningful problems. With 14 years in growth, marketing, and operations — including as CEO of a purpose-driven education company — I bring clarity, structure, and momentum to ideas worth building.
I'm drawn to projects that improve people’s lives and thrive where creativity meets strategy.More...
Ruba Berzghal
Startup Advisor
Verified
I am an Digital Marketing Manager, turned entrepreneur in the wellness industry. I bring forth my expertise in startup and business consultancy with emphasis on marketing, branding and revenue growth.More...
Kelly Wetmore
Client Service
Verified
Tech savvy marketing professional with an ad agency background. Interested in contract remote work in any industry. Software testing a plus.More...
Amokelani Baloyi
Digital Marketing and Communications Professional@Atlas Copco
Verified
With a strong background in digital marketing and communications, I have experience managing online strategies, social media, and brand engagement across various industries.
From handling digital accounts at agencies to driving marketing initiatives in a corporate setting, I’ve developed expertise in content strategy, paid media, and data-driven decision-making. My journey includes roles in account management, social media community management, and digital strategy execution, allowing me to build impactful campaigns and enhance brand visibility.
These are the industries I have experience in:
- FMCG
-Retail
- Automotive
-Financial Services
-Industrial ManufacturingMore...
Samantha Razoky
Partnership and Influencer Manager@Michelin
Verified
Extensive experience in strategic partnerships, content creation, and brand development. My expertise includes leading cross-functional teams, managing influencers, and developing creative strategies, with strong skills in branding, 360 marketing, content strategy, social media management, and budget optimization.More...
Dawn Busa
Sr Paid Search Manager
Verified
As a Sr Paid Search Manager, I have successfully managed and optimized large-scale PPC campaigns, leading to significant increases in ROAS for B2B SaaS companies, and strong engagement rates for Brand clients. I have demonstrated expertise in keyword research, bid management, A/B testing, and performance analysis. I have also been instrumental in developing and implementing innovative paid search strategies that have driven business growth, restructuring accounts by delineating key metrics of success for the growth and demand generation team.More...
Dan Glavin
Founder & CEO@Leprechaun Capital LLC
Verified
I have spent the last 25 years working within the digital space, largely focused around data and marketing. With an MBA and over 20 years of experience in digital strategy, marketing, and data, I am passionate about creating data-driven business solutions for complex challenges.
My mission is to champion the modern data-driven omni-channel experience for over 10 brands in this account, spanning B2C and B2B audiences. I focus on data management, measurement strategies, and business intelligence to optimize marketing campaigns across all media channels while establishing analytics standards, processes, and best practices.
For the last year I have been running my own company in the eCommerce space focusing on leveraging social media marketing to drive our business. Happy to work with any company who would find value in my experience.More...
I'm a seasoned Communications professional in the field of Digital Marketing and Communications, currently serving as a Marketing & Communications Strategist / Director for a number of clients in the EMEA region. A specialist in digital marketing strategy, regional marketing, and public relations. With a successful career spanning over two decades, I have earned a reputation for impactful marketing strategies that drive growth and enhance brand visibility. His expertise extends to devising unique regional marketing programs that cater to the specific needs of emerging and disruptive markets. As a communications expert, I am adept at crafting compelling narratives that resonate with diverse audiences. My proficiency in public relations has enabled me to forge strong relationships with key stakeholders, ensuring my clients' ventures always receive positive media coverage. My leadership and dedication to diverse roles within Comms teams have significantly contributed to the success and growth of numerous projects and organizations that I have worked with.More...
Amanda Christie
Head of Growth & Marketing@Spark Finance
Verified
Amanda Christie is a seasoned marketing professional currently serving as the Head of Growth & Marketing at Spark Finance. She brings to the table extensive experience in strategic planning, digital marketing and partnerships, all of which she's effectively utilized in her current role to drive growth.
Prior to Spark Finance, Amanda held various leadership roles in prominent companies, working with Global brands such as Nike, LEGO, Unilever, Revlon and P&G.
Amanda's ability to leverage marketing strategies to boost revenue and her keen understanding of customer behavior have been instrumental in her role at Spark Finance. She is a dynamic leader, known for her innovative approach and result-driven strategies.More...
Lucila Vázquez
Sr. Sales Enterprise Account Manager@AppsFlyer
Verified
AppsFlyer, a mobile attribution and marketing analytics company, continues to experience robust growth and client expansion. As a Senior Sales Enterprise Account Manager, I play a critical role in maintaining and strengthening relationships with key enterprise accounts, driving revenue growth and ensuring customer satisfaction. I’m responsible for identifying new business opportunities, developing strategic sales plans, and managing contract negotiations. My expertise in SaaS sales and deep understanding of the mobile advertising ecosystem significantly contribute to AppsFlyer's market leadership.More...
Ranwa Zahr
Marketing and Media consultant
Verified
Spent 10 years working in media agencies across a diverse portfolio of industries and clients, helped launch a FinTech startup, and did 3 years in a Global Marketing team for a tech giant.More...
Elena Belova
Chief Commerce and Customer Success@Tripster Limited, ex-CEO Havas Advertising / Media
Verified
Started & solidified 100+ TOP Partners and Clients commercial relationships of various categories (FMCG, Retail, Tech, Auto, Luxury, Pharma, Travel, Art).
Strong team player, capable to successfully manage and control performance of 200+ employees of a highly matrixed and globally distributed organization.
Leader of business transformation: from agency B2B model to SAAS solution; from Customer support status quo to vision of Customer Success role in online service.
Executive with 15+ years of experience in Media, Advertising and Online Services, focused on the strategic and commercial development.More...
Tanmay Chalse
Media Planning and Strategy Manager@Universal McCann
Verified
As Tanmay Chalse, Media Planning and Strategy Manager at Universal McCann, I have successfully developed and implemented innovative media strategies that significantly increased brand visibility and customer engagement. I have also managed a diverse portfolio of clients, ensuring their marketing objectives are met effectively and efficiently. My data-driven approach has led to successful campaigns, earning recognition within the industry. I have also cultivated strong relationships with media partners, further enhancing the company's reputation and reach.More...
Maksim Severin
Verified
An experienced AI and machine learning leader with a proven track record in developing innovative solutions across diverse industries. Skilled in team leadership, and implementing cutting-edge AI technologies to drive business growth and efficiency. Strong background in the management of machine learning and cross-functional teams in the field of conversational AI.More...
Tristan Fahey
Brand Strategist & Research Professional@Longjump
Verified
Hi, I'm Tristan Fahey, Brand Strategist & Research Professional. Over 30 years, I have worked on client side and agencies, successfully leading numerous brand strategy & consumer insight projects for some of the world's favourite brands. I have a proven track record of conducting comprehensive market & consumer research projects and translating the insights into effective growth strategies. I have worked with clients across Asia, UK, Aust, NZ and Europe.More...
Michael Léger
Head of Marketing@Independent Consultant
Verified
🔸 Marketing executive with a track record of success in client and agency settings.
🔸 Blending consumer insights with technology to build brands and deliver exceptional ROI.
🔸 Able to lead and inspire high-performing teams, foster strategic partnerships, and deliver award-winning marketing plans.More...