Years of experience: 35

United StatesCRM managerHead of GrowthBusiness Development ManagerASOMarketing Analytics Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Michele's Career Path
Chief Marketing OfficerNov. 2021 -
Present
Cannabis21+ (formerly SDRC)Chief Marketing Officer
San Diego, California, United States• Developed and implemented a short and long-term strategic vision to drive in-store and e-commerce sales. Optimized consumer journey to achieve a 7% increase YoY comp net revenue while industry sales showed a 10% decrease. • Revamped the product mix analysis process leading to an improved store product portfolio, driving a 5% increase in basket size. • Generated yearly budget and sales proje...
DIRECTOR - MARKETINGNov. 2019 -
Oct. 2021
Eturi Corp.DIRECTOR - MARKETING
Greater San Diego AreaMarketing strategy lead, digital marketing, social media marketing, public relations management, contract negotiations, program implementation, analytics review and creative development. Managed support for both OurPact (B2C) and Motiv (B2B) apps.
MEDIA DIRECTORJan. 2018 -
Jan. 2019
The Vitro AgencyMEDIA DIRECTOR
San DiegoManaged 15 cross-functional professionals in media planning, communication design, marketing campaigns, analytics review and business acquisition. Formed and executed client business strategies, brand positioning and direct response programs to target B2C and B2B market spaces. Clients included Caribou Coffee, TOYO Tires, UC San Diego (UCSD), Brandman University, John Moore, Astroglide and ot...