Los Angeles Metropolitan AreaLeprechaun Capital is a holding company focused on e-commerce fulfillment and early stage startups.
Apr. 2023 - May. 2024
InitiativeHead of Analytics (CIA) at Rufus, Powered by Initiative
Los Angeles Metropolitan Area• Manage a team of 30 data and analytics experts across 12 lines of business who provide analytics and insights services to our clients to help optimize their media strategy, reporting to the Chief Analytics Officer.
• Accountable for campaign performance analytics and business intelligence functions across the entire agency
• Driving innovation in analytics such as AI and ML
• Marketing Scie...
Dec. 2021 - Mar. 2023
Spark FoundrySenior Vice President, Group Director Data, Technology, Analytics & Insights (DTAI)
Los Angeles Metropolitan AreaPractice lead for the data architecture service line with a focus data strategy solutions, consulting and audience platform operations on behalf of Spark clients.
• Manage a team of 40+ data and audience experts across strategy and technology implementations reporting into the President of Data Technology Analytics & Insights group.
• Integral in driving ad/mar tech and data integration conve...