With a strong foundation in data science and a passion for driving business outcomes through advanced analytics, my role involves developing statistical frameworks that have significantly boosted marketing efficiency, delivering over $108 million in annual NPV. My work in optimizing marketing strategies through machine learning has not only maximized ROMI but also doubled the effectiveness of SEM campaigns, resulting in an additional $1.6 million NPV annually.
My expertise extends to the design and execution of acquisition strategies, where I have successfully led A/B testing across multiple digital channels, driving over $7 million in incremental value. I also focus on customer retention and growth, using advanced statistical techniques to enhance onboarding processes and increase household balances by 30% without additional acquisition costs.More...
LaDasia Hie
Digital Product Management Partner@Citizens
Verified
I’m a Digital Product Management Partner at Citizens, where I spearhead innovative product development and digital transformation initiatives. With over 6+ years of experience in the banking industry, excelling at integrating cutting-edge solutions to drive customer engagement and business growth. I hold a Master’s degree in Business Administration from The University of Rhode Island and I’m passionate about mentoring young professionals in the digital space. Outside of work, I enjoy cruising and exploring travel experiences.More...
Aaron Hill
Product Manager@Citizens Bank
Verified
26 year in mortgage operations, management, and technology.More...
Curtis Thomspon
Vice President Analytics, Data Engineering and Program Management@Citizens Bank
Verified
As an accomplished technology leader with expertise in multiple areas including data analytics, data visualization, program management, process improvement and data engineering. I have over 17 years of professional expertise that have culminated in a comprehensive understanding of how to make systems work optimally and how to get the most out of technology. In my previous role as Vice President of MarTech and Loyalty programs, at Citizens Bank I successfully led 6 teams, engineering, and analytics teams in obtaining significant business results. We deployed the first comprehensive suite of automated marketing dashboards that led to reducing customer complaints and improved prospect lead conversions. This new dashboard suite elevated c-level decision support reduced operational waste and elevated analytical staff performance. My engineering teams collectively optimized the fulfillment life cycle with a 70% reduction in the reward fulfillment timeline for customers. Consequently, we realized an 80% reduction in customer complaints, helping to enhance our compliance performance and improve our adherence to government regulations.
My expertise extends to product development, engineering, data architecture, and predictive modeling, enabling me to proactively identify actionable insights and opportunities for optimization. In my role at American Express I was able to improve digital acquisitions value-stream operational efficiency by improving transparency in engineering work and developing an automated system to more effectively manage the engineering teams. This improved productivity and elevated product delivery quality.
I've taken time to give back to the next generation by partnering with ASU and Coursera on developing a first of its kind course offering, "Dark Data Migration" available now on Coursera as well as published a book on Dark Data and managing the unknown, "Foundations for Value Creation: Dark Data & Data Products", the first of a book series entitled "ReDesign the Box".
Along with my real-worldMore...
Judy Ruff
Regional Sales Manager, Retail Banking@Citizens
Verified
As Judy Ruff, Regional Sales Manager in Retail Banking, I have successfully led my team to exceed sales targets consistently, achieving significant year-on-year growth. I have expanded our client base through strategic marketing and relationship building, and implemented new sales strategies that boosted overall productivity. I have also been instrumental in streamlining operations and improving customer service standards, which has led to increased customer satisfaction and retention rates. Additionally, I have been recognized for my leadership skills and have played a key role in training and developing new members of our sales team.More...
Pam Ryan
Chief Human Resources Officer | Chief Operating Officer
Verified
Dynamic and results-driven Chief Operating Officer with a proven track record of driving operational excellence and transformational growth in both non-profit and for-profit organizations. Skilled in leading cross-functional teams through major growth periods using innovative technical resources, clear communication, and robust development programs. Known for streamlining processes and achieving significant cost savings contributing to revenue growth.More...
Scott Kuhn
Head of Retail Mortgage Sales@Members 1st Federal Credit Union
Verified
As an experienced Real Estate Finance Specialist, I leverage two decades of dynamic leadership and three decades of extensive banking expertise. Throughout my career, I've led top-performing sales teams and spearheaded strategic management initiatives focused on developing mortgage bankers into industry leaders. My leadership philosophy prioritizes people development, robust systems, and refined processes tailored to real estate finance sales. By nurturing talent and implementing efficient systems, I've shaped teams that excel in delivering exceptional consumer experiences. My commitment to enhancing consumer interactions with a blend of financial acumen and simplicity remains central. Expertise in demystifying complex financial strategies and strategic management positions me at the forefront of setting new standards in real estate finance.More...
Sandra Almaguer
IT Project Manager@FDM Group
Verified
I am an experienced professional with more than 15 years of a proven track record of leadership, operational management across multiple locations, and effective client relationship management. I possess transferable skills perfectly suited for success in project management environments. Accomplished in team leadership, cross-site operations management, and budget oversight, demonstrating a strong foundation for project management excellence. I have 5 plus years in a project management role.More...
Josh Kelvin
Data Architect/Data Expert@Paxton & Hollyhock
Verified
I am a seasoned Data Architect/Data Expert, I’ve been at the forefront of crafting and deploying robust data architectures that have markedly elevated our company’s data management and analytics prowess. My leadership in integrating cutting-edge data analytics tools has been pivotal in driving more nuanced and insightful business decisions. With a deep dive into data warehousing and ETL processes, I’ve significantly streamlined data storage and retrieval, boosting operational efficiency across the board. Additionally, my commitment to data security and compliance has been instrumental in safeguarding our company against potential data breaches, ensuring that we not only lead with innovation but also with integrity.”More...