Years of experience: 5

MarketingITConsultingFinanceEducationSMM Manager

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Derek's Career Path
Principal Data Analyst, VPFeb. 2025 -
Present
CitizensPrincipal Data Analyst, VP
Providence, Rhode Island, United States
Senior Data Strategist, VPAug. 2022 -
Feb. 2025
CitizensSenior Data Strategist, VP
United States• Partner with marketing & product stakeholders to empirically allocate marketing investments to drive $138.5 million NPV annually by leveraging Matched Market Designs and Randomized Control Trials. • Developed predictive models to assess marketing impacts at a de-aggregated DMA geographic level to conduct Matched Market Designs that isolate the incremental impact of various marketing tactics...
Functional AnalystAug. 2021 -
Aug. 2022
Tiber Creek Consulting, Inc.Functional Analyst
Fairfax, Virginia, United States• Designed, built, & deployed at least 6 military software programs simultaneously utilizing the SCRUM project management • Constructed ERP diagrams & converted diagrams into at least 7 SQL servers with over 50 tables in each server • Collaborated with clients to address workflows, UX designs, required reports, & dashboard configurations on a weekly basis • Extracted, loaded, & transformed ra...

Derek's Posts

  • How I can help you

    Tasks & Advantages: - Forecasting with precision - Leverage machine learning - Utilize modern tools like Python

  • People I am looking for

    Ideal Clients: - Startups - Established brands - Growth-focused companies

  • Experience & Cases

    Achievements: - Boosted marketing efficiency, $108M NPV - Doubled SEM effectiveness, +$1.6M NPV - A/B testing, +$7M value - Previous client: Citizens Bank

  • How to contact

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  • About myself

    Expert in creating insightful dashboards to visualize trends and key performance indicators. Proficient in Python and Plotly, with experience in integrating machine learning algorithms to forecast future performance and monitor existing metrics effectively.

  • Job Description

    Seeking a position as a Dashboard Developer to leverage skills in data visualization, trend analysis, and performance monitoring, utilizing advanced tools and technologies to drive data-driven decision-making.

  • How to contact

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