Christine Hein - Sr Director of Merchandising, Multiple

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Panama

Work Background

PetSmartSr Director of Merchandising - Hard Goods

Jul. 2023 - Mar. 2024Oversaw all assortment and operational strategies with a keen focus on driving omnichannel growth through best-in- class products and seamless customer experiences to reinforce market leadership in pet care products. • Lead and managed a team of 9 varied level buyers across a diverse portfolio of pet products with an annual revenues of ~$3B USD • Owned oversight of P&L and operations for Care & Clean-up categories, driving growth through differentiated assortments and improved customer experience. • Developed, planned and executed key strategies to amplify categories of hyper-growth areas to support sales and marketshare growth while also improving our customer journey across all retail channels. • Partnered with cross-functional teams and leaders on specific category initiatives to ensure alignment to the company’s larger strategic objectives.

The Home DepotProduct Owner/Director - Paint IT Software Product Development

Sep. 2015 - Feb. 2018Greater Atlanta AreaIn this role, I assisted effective implementation of all discovery and framing initiatives to integrate end-user requirements in line with strategic business goals. I also partnered with and facilitated the integration of Pro Paint/Paint application with required internal shared service platforms. Moreover, I directed a team of 14 software engineers and three UX designers as well as managed one product manager to streamline business operations. Some of my key accomplishments during this role includes: • Led a balanced team of XP and Lean Software development to ensure proper execution of key functions of design, product, and engineering to drive best possible outcomes related to minimal viable product • Utilized Tableau to generate a wide range of reporting views to develop insights into KPIs and financial performance of the created application/framework

The Home DepotDirector of Merchandising - Online Paint, Paint Accessories

Apr. 2012 - Nov. 2022In this role, my focus was on creating and ensuring a consistent best-in-class omni-channel customer experience between online and in-store to drive customer conversion and sales across all channels. In addition to this, I oversee all operational activities, P&L metrics and over 550 vendors for the online channel, as well as help support and negotiate across 20+ shared key vendors. I also lead ongoing testing of new and innovative items through extended assortments and analytics to support future product viability for in-store placements. Some of my key contributions during this role included: • Supervised a team to develop a positive online customer experience leading to 2x growth in visits and a triple digit basis point increase in conversion rate • Devised and formalized strategic interconnected initiatives to increase sales and translate consumer behavior across multi-billion-dollar paint category portfolios each year • Exceeded all targeted financial KPIs for revenues, profitability, and inventory turns by double digits

Best BuySenior Merchant - Appliances

Nov. 2009 - Apr. 2012At Best Buy Company Inc., my core responsibility was to lead the end-to-end assortment strategy and vendor negotiation of 14 primary categories and 6 accessory categories across 30+ manufacturers with key emphasis on line structure as well as portfolio role and intent. In addition to this, I also supervised all assortment modifications and supporting analytics reviews for FY11 in appliance categories of brown goods. During this role, I led and managed two merchants, one merchant analyst, and a merchant analyst intern. Some of my key accomplishments during this tenure includes: • Achieved profitability of over 300BP YOY due to due to advancements in FY12 programs and cost control • Directed and organized entire merchandising team to redesign procedures and standards for promotional planning and ad performance leading to +112 bps improvement in RoAS on yearly basis • Initiated new signage and re-merchandising for appliances resulted in growth of +60% YoY comps

Best BuySenior Manager – Strategy & Trend

Sep. 2008 - Nov. 2009Support specific business teams' needs with forward-looking industry and product trend insight, research, analytical information, and macro-level consumer behavior to capitalize on new growth opportunities for the business and customers.