Candace Newton - Digital Marketing Manager, Candy Consult

Feedback from Candace’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

👍100%

Sales & BizDev

Geos

🇬🇧66%

United Kingdom

Work Background

Candy ConsultGlobal Digital Marketing Expert

Aug. 2023South Africa, Cape TownI offer a broad range of digital services from paid media ad marketing (Google, Meta, Microsoft, LinkedIn, Email Influencer Marketing) as well as owned media (website optimization, analytics, SEO, content creation), over all strategy and project planning, my main specialties.

Dacoco GmbHSenior Performance Marketing Manager

Sep. 2022 - Aug. 2023Zug, Switzerland · RemoteI am responsible for most marketing initiatives, with focus on performance marketing which includes paid and owned channels such as: Search, Display, Facebook, Twitter, Linkedin, Email, SEO and the website. I build quarterly marketing strategies for these, which I am then responsible for briefing the content team, design and approval of the creative assets which also includes project planning all campaigns, tasks, subtasks, deadlines and testing, before implementing these myself. Every month I send a fully consolidated report including all marketing campaigns, initiatives and launches, with learnings and insights, covering all platforms and effect on website. I am responsible for ensuring our Google Analytics ( we actually have 2 domains I manage) is correctly tracking and has events set up, along with tracking pixels and feed any trends, concerns or learnings to the team.

ZFXGlobal Marketing Campaign and Production Manager

May. 2021 - Sep. 2022London, England, United Kingdom & Cape Town South Africa (Remote)Global Campaign and Production Manager: ZFX (May 2021 to present) Duties and responsibilities I work on the digital strategies with our global teams and ensure all tracking and messaging is aligned. I also oversee Implementation of campaigns on the global team. And am also the production manager for the global creative team (content and design) to ensure assets are delivered according to brief and delivered in time.

Mercedes-Benz AGGlobal Digital Director

Dec. 2020 - May. 2021Berlin, Germany · RemoteI worked on the digital strategies with our global teams and ensured creative was consistent but localized for all regions too. Ensured tracking and messaging is aligned on the various brands' sites and campaigns (Mercedes Benz, Smart Car, G-Wagon, F1, etc.). I also oversaw implementation of campaigns on the global team. And am also the production manager for all regions across Europe to ensure their campaigns and strategies were all aligned to the annnual strategy and creative playbook, and localized where need be. I consolidated all regional reporting for each brand and used this as learnings on where we can improve or where we are excelling. I would give feedback to the Leadership team at Mercedez and provide insights as well as recommendations Each brand had a different team, even website, so it was multiple clients, across the globe.

ResearchGateScientific Marketing Consultant

Dec. 2018 - Dec. 2020Berlin Area, GermanyResearchGate is the biggest platform where the world’s scientists share their research and expertise, collaborate on projects, and engage with the best scientific content. I worked here as a Key Account Manager and Ad operations manager. I was responsible for a portfolio of some of our biggest clients which I provided a service to in terms of assisting them with marketing, strategy ideas, and proposed a media plan on a monthly or quarterly, sometimes yearly basis whereby I would allocate their budget to various channels that our network offered, such as email marketing, display marketing, lead generation, sponsored content, and also assisted with their Google Adwords campaigns ResearchGate Scientific Advertising enables you to engage with an audience of 15 million+ verified scientists and researchers while they actively browse and discover scientific content on the platform. The scientific world is changing, and the way scientists learn about conferences is changing too. Check out our advertising solutions: https://solutions.researchgate.net/advertising/

takealot.comRetail Marketing Manager

Oct. 2017 - Nov. 2018Cape Town Area, South Africa · On-siteSouth Africa's leading ecommerce provider. I was responsible for developing marketing strategies for all the retail departments as well as implementing the plans (across 27 departments) and would liaise with the bigger brands to get budget or discounts to help us subsidize the plans. This also involved media planning & buying. I also worked with the merchandising team for cross department campaigns and consumer driven events/holidays. I did project management & studio traffic management on all retail campaigns. As part of the strategies where I directly involved the brands required acquiring revenue ie. Takealot channel commercialisation (website, mobisite, app, email/newsletter, social media). A lot of research and online platform education to the buyers helped them understand their products and best way to market them.

Johnson & JohnsonSenior Digital Strategist

Apr. 2016 - Sep. 2017Cape Town Area, South Africa · On-siteI worked full time on Johnson & Johnson’s brands in the global team known as J3, through Universal McCann. I was focused on digital strategy and & account management of the other vendors such as paid media partners, design and creative, PR etc.) I conceptualized quarterly digital strategies and oversaw implementation, campaign optimization media planning and all campaigns across social. I would also do monthly performance reports showing what we did per platform, highlights, lowlights and what we plan to do next, especially to improve any lowlights.

OnNetDigital Strategist

Aug. 2014 - Mar. 2016Cape Town Area, South Africa · On-siteI performed Website, SEO and content audits and helped launch new websites making sure all fundamentals were in place and teaching them best practices. I performed a lot of research for the various companies and products to help develop marketing strategies as well as create a competitor analysis. I was dedicated to our Key clients so was their day to day contact and advisor. For my clients I often conceptualized digital strategies or campaign ideaswhich I would pitch to them. I would then put a project plan together and assist with implementation and reporting, Performance marketing is my specialty, across most ad platforms (Adwords, Facebook, Instagram Twitter, , Yahoo Ads, direct publishers etc.)

ROImediaSenior Account Manager & Strategist

Oct. 2013 - Jul. 2014Cape Town Area, South Africa · On-siteAs Senior Account Manager and Strategist I focussed on performance-based clients. I did audits, market research and client workshops, which I could then use to build digital strategies that integrated with offline marketing efforts, as well as project manage all digital elements of clients portfolio's.

Ad DynamoKey Accounts Manager & Ad Operations Manager

Apr. 2012 - Sep. 2013Cape Town Area, South Africa · On-siteI started off doing campaign management for various advertisers and agencies across multiple platforms, namely: ad networks (desktop and mobile), premium publishers, Facebook and Twitter. This consisted of: campaign creation and monitoring, ad optimisations, keyword research, demographical targeting, reporting and analysis, with a large focus on performance campaigns. I then moved on to key account management: only looking after the big agency accounts, large advertisers. This consisted of: relationship management, digital strategy, proposals and presentations, campaign planning, implementation and overseeing the campaign management team, ensuring service excellence to all key accounts. I also train various agencies and teams on Facebook and Twitter advertising as well as internal training of campaign management and ad operations.

Web AfricaMarketing Campaign Manager

Mar. 2010 - Mar. 2012Cape Town, Western Cape, South Africa · On-siteAs Marketing Campaign Manager, I conceptualized, planned and executed online and offline marketing campaigns through various advertising mediums and online platforms. (Google Adwords, display banners, social platforms, email marketing, print, radio, billboard, direct mail, etc.) as well as looked after the Public Relations and Event Management. I also held all agency relationships and managed the small creative team whom assisted with the creation of content.