Discount BankHead of SME digital services
Aug. 2006 - Jul. 2013Tel AvivManaged the product release cycle: Business requirements, technical design, development, implementation, QA, marketing plan, training, releases, monitoring & analysis, ensured the project’s progress was on schedule and within budget Main Achievements:
Built from scratch the SME-digital well-secured services for the mid biz customers (around 50k customers)
Led and designed (UX design process) the first native-application mobile bank in the Israeli market
Led the first location-based mobile application in the demand of the 'discount key' club benefit
Collaborated with the wide stakeholder's group within the bank, such as marketing & strategy, business banking sector, regulatory and legal sectors, information security, development team, QA, off international shore contractors, including offsite vendors Infosys-INFY(NSE)
UI/UX research and design as wireframe, information architecture, usability testing, and business requirements analysis
Responsible for the product’s feature set, roadmap, backlog, seeking the market changes and innovative ways to enhance the offering on a regular basis, ensure projects progress on schedule and within budget Professional management of multiple teams: vendors and internal cross-functional teams, such as IT, customer support, sales.