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C-level Executive
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Work Background
GM for Israel
The ClinicianGM for Israel
Jan. 2019Auckland, New Zealand
Head of the Virtual Clinic program
Clalit Health ServicesHead of the Virtual Clinic program
Mar. 2017 - Sep. 2018tel avivSuccessfully Launched the "Virtual Clinic" Program in less than one year Established unique and independent secured Telemedicine infrastructure based on Azure cloud with EMS,Skype,Cisco webex Launched the fascinating Digital rehabilitation service, while using virtual reality devices and Telemedicine capabilities * Lead and delegate the "Virtual Clinic" program * Conduct market research to determine user needs * Gather and define User requirements into backlog lists • Build and maintain the program budget • Write the business/technical analysis documents • Define Digital customer journeys (UX experts, wireframing, usability tests) • Manage delivery rollout of the products (SDLC, Agile) • Collaborate with a large group of stakeholders (inbound, outbound) • Build promotion plan and rollout strategy (press release, conferences, SEO) • Establish analytics and metrics (measurable goals, Roi) • Innovation analyst for new digital technologies
Program/Project Manager
Software AG at Mizrahi-Tefahot BankProgram/Project Manager
Jul. 2013 - Mar. 2017tel avivLead the annual million-dollar-plus complex Finance B2C project plans of the firm’s digital assets (Mobile and Web), including budget plans, management of vendors/sub-vendors, and internal cross-functional teams Define and gather all the user and business requirements, translate them into PRD/BRD/RFI documents, and backlog files Manage the technical design, development (agile/wf methodology), implementation, QA, marketing plan, training, releases, monitoring, and analysis, through a consultative and programmatic approach Coordinate, direct/matrix of employees to collaborate effectively and control objectives across departments, such as the development team, R&D, QA, UX/UI design team, marketing, and other stakeholders
Head of SME digital services
Discount BankHead of SME digital services
Aug. 2006 - Jul. 2013Tel AvivManaged the product release cycle: Business requirements, technical design, development, implementation, QA, marketing plan, training, releases, monitoring & analysis, ensured the project’s progress was on schedule and within budget Main Achievements: Built from scratch the SME-digital well-secured services for the mid biz customers (around 50k customers) Led and designed (UX design process) the first native-application mobile bank in the Israeli market Led the first location-based mobile application in the demand of the 'discount key' club benefit Collaborated with the wide stakeholder's group within the bank, such as marketing & strategy, business banking sector, regulatory and legal sectors, information security, development team, QA, off international shore contractors, including offsite vendors Infosys-INFY(NSE) UI/UX research and design as wireframe, information architecture, usability testing, and business requirements analysis Responsible for the product’s feature set, roadmap, backlog, seeking the market changes and innovative ways to enhance the offering on a regular basis, ensure projects progress on schedule and within budget Professional management of multiple teams: vendors and internal cross-functional teams, such as IT, customer support, sales.
GIS and IT Project Manager & Team Leader
TaldorGIS and IT Project Manager & Team Leader
Feb. 2004 - Aug. 2006petach tikvaProject manager and team leader of 10 GIS experts, asp.net developers, geographic database experts Managed several B2B/B2C projects, including real estate registration and management (cadaster) for the public and private sectors, geographic database development, including data inputting and mapping, field surveys and field supplementations, agricultural and urban aerial photo analysis, data quality control and inter-system data conversion
Team leader
Nesher Arial photographyTeam leader
Jan. 2003 - Dec. 2004hertzliaTeam leader of 7 GIS system experts Managed a project of image exploitation, geospatial production, full-motion video analysis, intelligence reporting for Israeli Defense Ministry to digital mapping
Professional services
IITProfessional services
Sep. 2000 - Sep. 2001Petach Tikva, IsraelManaged ongoing customer relationships through consultative and programmatic approach Product support and professional services for several GXP socket consumers Customer support and solution implantations within costumer sites

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Mastering Digital Product Management
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Personal Pitch
Digital Product Management: Health Tech, Fintech & Apps
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