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Network Power<100 people
Roles
👍66%
Sales & BizDev
💰33%
Investor & VC
💸33%
Marketing
Geos
🇿🇦33%
South Africa
Work Background
digitaljayasty.comFreelance B2B Content Writer/Copywriter and SEO Specialist
Sep. 2020Responsibilities: • Created pillar content, website pages, blogs, listicles, how-to guides, eBooks, and case studies tailored for B2B businesses.
• Created over 400 articles spanning various industries, catering to more than 15 global clients.
• Crafted and SEO optimized homepage copies and landing page copies for clients in the US and India.
• Enhanced SEO for 125 blog posts using best practices.
• Utilized Canva to craft engaging social media copies, distributed across Facebook, Instagram, Twitter, and LinkedIn for enhanced website traffic.
• Conducted thorough SEO analysis using tools like Ahref, SEMrush, Google Search Console, and Screaming Frog, among others. Key Contributions / Career Highlights:
• Improved brand visibility through SEO optimized home pages, resulting in 70+ branded keyword rankings.
• Elevated keyword rankings from 25 to 208 within 3 months.
• Demonstrated expertise in enhancing website performance, boosting metrics from 55% to 64% in 2 months.
• Strategically optimized design and content to significantly lower bounce rate on the Landing page, from 100% to 66.77%.
• Achieved first-page rankings for multiple blog posts.
Panasonic IndiaJr. Public Relations Officer
Apr. 2017 - Feb. 2020IndiaResponsibilities: • Execute public relations efforts, including press releases, vendor management, budget, bills, and event management. • Coordinate with a PR agency for product launches, bloggers’ meetings, influencer engagements and media gifts.
• Develop strategic communication programs in relation to media and bloggers.
• Implement digital marketing strategies encompassing websites, CRM, and SEO. Key Contributions / Career Highlights:
• Achieved Best Performance Awards in Feb 2019.
• Organized over 20 press conferences for new product launches and improved the process through SOP.
Sony, MCI Management and Inabata India Pvt LtdMarketing Positions
Aug. 2013 - Mar. 2017• Worked in trade marketing for Sony, contributing to effective market positioning and promotional strategies.
• Executed loyalty programs for SC Johnson while working with MCI Management company, enhancing customer engagement and loyalty through innovative initiatives.
• Managed import and export of sales operations at Inabata India, ensuring seamless international trade and sales coordination.
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