Jayasty Anandan - Copywriter and SEO Specialist, Digital Jayasty

Feedback from Jayasty’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

📝50%

Influencer or Blogger

👍50%

Sales & BizDev

🗿50%

Geos

🇿🇦50%

South Africa

Work Background

digitaljayasty.comFreelance B2B Content Writer/Copywriter and SEO Specialist

Sep. 2020Responsibilities: • Created pillar content, website pages, blogs, listicles, how-to guides, eBooks, and case studies tailored for B2B businesses. • Created over 400 articles spanning various industries, catering to more than 15 global clients. • Crafted and SEO optimized homepage copies and landing page copies for clients in the US and India. • Enhanced SEO for 125 blog posts using best practices. • Utilized Canva to craft engaging social media copies, distributed across Facebook, Instagram, Twitter, and LinkedIn for enhanced website traffic. • Conducted thorough SEO analysis using tools like Ahref, SEMrush, Google Search Console, and Screaming Frog, among others. Key Contributions / Career Highlights: • Improved brand visibility through SEO optimized home pages, resulting in 70+ branded keyword rankings. • Elevated keyword rankings from 25 to 208 within 3 months. • Demonstrated expertise in enhancing website performance, boosting metrics from 55% to 64% in 2 months. • Strategically optimized design and content to significantly lower bounce rate on the Landing page, from 100% to 66.77%. • Achieved first-page rankings for multiple blog posts.

Panasonic IndiaJr. Public Relations Officer

Apr. 2017 - Feb. 2020IndiaResponsibilities: • Execute public relations efforts, including press releases, vendor management, budget, bills, and event management. • Coordinate with a PR agency for product launches, bloggers’ meetings, influencer engagements and media gifts. • Develop strategic communication programs in relation to media and bloggers. • Implement digital marketing strategies encompassing websites, CRM, and SEO. Key Contributions / Career Highlights: • Achieved Best Performance Awards in Feb 2019. • Organized over 20 press conferences for new product launches and improved the process through SOP.

Sony, MCI Management and Inabata India Pvt LtdMarketing Positions

Aug. 2013 - Mar. 2017• Worked in trade marketing for Sony, contributing to effective market positioning and promotional strategies. • Executed loyalty programs for SC Johnson while working with MCI Management company, enhancing customer engagement and loyalty through innovative initiatives. • Managed import and export of sales operations at Inabata India, ensuring seamless international trade and sales coordination.