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Work Background
Building InfluencePodcast Host
Apr. 2023MalaysiaSharing the stories of business leaders in Asia and how they're working to build their influence. Tune in to hear interesting business stories, thoughts on generative AI and content creation and lessons from people who have built their online network and influence in their industries. Available on all major podcasting platforms. Search Building Influence on Spotify or Apple Podcasts.
whackedCo-Founder & CMO
Nov. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaWe help entrepreneurs and founders grow their Digital Influence and become business thought leaders. Our story started in June 2020 when my co-founder and I were freelancers. We met a client who was looking for regular content for building his personal brand on LinkedIn and we thought sure let’s give it a try. We realised later that this was something we loved to do. Through the client, we were impacting thousands of lives through meaningful educational content around the niche. Since then we’ve spent hundreds of hours learning social media strategies, recruited more members to the team and started a online community in the content creation space! And this journey has just begun. We’ve got ambitious dreams and aim to become South East Asia’s biggest content creator hub. Learn more: www.whacked.co Tunjukkan kurang
easyeatsMarketing Executive
Jul. 2021 - Oct. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaScaled the easyeats food delivery app from 400 app downloads to 25000 app downloads in 1 year, 99% organically with social media content and word of mouth. During the time we went from 10 orders/day to 350 orders/day. easyeats didn’t have VC money to burn on ads, so we had to be extremely creative in finding strategies to compete in a highly competitive market. Managed their Instagram profile and organically grew it from 200 to 2000 followers in a year. Analysed trends, created viral-optimised content and engaged with the community. Of the 2000 followers, 80% were in our target audience. Built a highly engaged community with monthly reach over 30,000 in August. Started as the sole marketer, then as the company grew, managed a lean team of 3. Initiated and implemented scalable agile management systems such as daily standups, weekly sprints, scrum methodology in marketing planning. Self taught myself and built scalable systems like:
1. Notion for project and database management and documentation
2. Google sheets for weekly content marketing performance analysis and marketing dashboards
3. Figma for speeding up content creation and campaign launching processes. Regularly met restaurant owners and talked to hundreds of customers to better understand their needs and pain points better. Heard their objections and pain points and utilised that in structuring the marketing copy and brand positioning to better resonate with them. Filmed and carried out food photography for over 40 restaurants. Including shot planning, competitor analysis, production and post production. Tunjukkan kurang
whackedCo-Founder & CMO
Jun. 2020 - Oct. 2021Malaysia
easyeatsMarketing Intern
Jun. 2020 - Jul. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaSpearheaded marketing and user growth for easyeats. I work on marketing their food ordering app and rose, a POS built for restaurants. I did branding, social media strategy, content creation, design, photography, videography, traditional marketing, launching and running campaigns, and advertising.
Sheffield Malaysian and Singaporean Society (MASSOC)Director of "Love, Lisa", a 30 minute short film by Sheffield Malaysian and Singaporean Night
Feb. 2020 - May. 2021Sheffield, England, United KingdomWe planned, filmed and produced a 30 minute film during the pandemic, and submitted it to the Malaysian Students Film Festival, where we received awards for:
Best Director
Best Cinematography
Wave.lyVideography Intern
Jul. 2019 - Sep. 2019Kuala Lumpur, Malaysia- Wavely is a leading data-driven marketing agency.
- Edited on average 2 videos a day for Facebook advertising for clients.
- Worked with the content team on making marketing and business content videos for their YouTube channel. Filming, Editing and Animating.
Sheffield Malaysian and Singaporean Society (MASSOC)Director of Music of the Sheffield Malaysian and Singaporean Night
May. 2019 - Feb. 2020Sheffield, United KingdomSheffield's Malaysian and Singaporean Night is one of the universities' largest events, which is an annual theatrical production featuring acting, cultural dances and live music with an annual attendance of 500+ people. - Pioneered the implementation of live music into the production.
- Led a team of 11 musicians and developed arrangements for over 20 songs with the team.
- Performed on the keyboard throughout the 3.5 hour event.
- Discussed and coordinated the technical aspects of the production with the event hall including the sound mixing, PA system management, sound design and engineering. Tunjukkan kurang
Kelab Bunga Raya UK SheffieldDirector of Strategy and Policy
May. 2019 - Mar. 2020Sheffield, United Kingdom- Organizing Chairperson for the KBR Mental Health Awareness event in Dec 2019.
- Secured over 50 participants through managing a marketing campaign targeting university students.
- Moderated a panel session with 2 psychologists and a psychiatrist.
- Involved in filming and post-production of video marketing content.
ICUBE InternationalDirector of External Liaison
Apr. 2019 - Apr. 2020United Kingdom- Lead a team of 15 officers in securing sponsorships for the student organisation.
- Responsible for iCUBE's Career Rush, where we secured over 14 companies to join and be a part of the programme which links top notch talents in Universities in the UK, US and Australia with top internships in agile, innovation-driven companies.
- Lead an international team of 20 members to execute the sales and marketing of the Career Rush. - Manage iCUBE's key stakeholders through reporting and development of the stakeholder management plan and reports.
- Develop team SOP's and structured the sales strategy and value proposition. Tunjukkan kurang
ICUBE InternationalCorporate Liaison Officer
Nov. 2018 - Apr. 2019London, United KingdomGained skills in corporate communication, contact sourcing and pitching
Goethe-Institut e.V.Receptionist
Jan. 2018 - May. 2018Malaysia- Provided consultations to students interested in learning German at the Goethe-Institut
- Worked with the Language Department in developing better systems for registration of students.
- Acted as a student representative to raise issues and ideas of students with the management of the institute.
Columbia Asia MalaysiaIntern
Jul. 2017 - Jul. 2017Sarawak, Malaysia- Student attachment aimed at learning about the technology and engineering in the medical sector.
- Observed the processes and challenges in each department of the hospital - A&E, Physiotherapy, Medical imaging, Pharmacy, Laboratory and Nursing at the wards.
- Assisted the staff in each department in carrying out their duties.
Riamtec Music ClubFounder and Chairperson
Oct. 2016 - Jun. 2017Miri, Sarawak- Founded and led the society during A-levels at the Riam Institute of Technology.
- Spearheaded the growth of the society by organizing regular events and engaging members, developing the society into the most active society in the institute with 46 active members in less than a year.
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