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🔥50%
Startup Founder
💸50%
Marketing
✨50%
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Work Background
LDG Forest Group A/SMarketing Consultant
Oct. 2023GlobalAs a seasoned marketing strategist, I've had the privilege of partnering with LDG Forest Group, a leader in the forestry sector, to help their target clients know, like, and trust them. My journey with LDG began with an in-depth analysis, where I immersed myself in understanding the intricate dynamics of their business, the competitive landscape, and the overarching market trends. This foundational research was critical in crafting a bespoke marketing strategy tailored to LDG's unique position and objectives. Recognizing the importance of strategic alignment and stakeholder buy-in, I collaborated closely with LDG's leadership to refine and adapt the strategy, ensuring it resonated with their vision and set a clear path for sustainable growth and increased market penetration. With the strategy accepted, my role evolved to overseeing its execution, acting as a linchpin between LDG's internal teams and external partners. This hands-on supervision ensures that every aspect of the plan is implemented with fidelity, allowing us to stay agile and responsive to market dynamics while steadfastly pursuing our goals. I am committed to driving LDG Forest Group's success through this partnership, leveraging innovative marketing tactics and a data-driven approach to meet and exceed our strategic objectives.
MONACELLI ITALYMarketing Director
Dec. 2020 - Jun. 2023Gubbio, Umbria, ItalyLed the creation and execution of a comprehensive marketing package sold to over 120 hair salon partners.
Conducted over 150 consultations in 2022 to boost partner visibility and refine marketing strategies.
Offered guidance on effective marketing channels, positively impacting salon perspectives.
Initiated a project to develop a digital ecosystem, separating corporate and e-commerce sites.
Designed strategies to attract new salons, stressing the preservation of brand integrity.
Supported the launch of a new salon through collaborative marketing efforts.
Created 5 courses for an eLearning Platform focused on beauty salon professional development.
Formulated a social media strategy targeting Facebook and Instagram to broaden engagement.
Outlined plans for two ebooks to supplement content marketing efforts.
Internal: Provided expertise on various projects, aligning them with overarching marketing objectives.
Delivered personalized advice to salon partners for better marketing plans and online presence.
Translated social media and website content to widen client base and enhance Monacelli Italy’s global image.
Converted internal documents to Business English to standardize communications.
Developed a strategy for an internal newsletter to share updates and trends with the team.
SpazioModMarketing & Sales Consultant
Mar. 2020Gubbio, Umbria, Italy
LUISS Business SchoolGuest Marketing Lecturer
Jan. 2020Rome Area, ItalyOver the years, I've had the opportunity to share my expertise and knowledge as a guest expert at the renowned LUISS University in Rome. I have conducted various lectures and seminars centered on marketing, with a particular focus on digital marketing. My hands-on experience and field-grown skills have allowed me to provide a practical and realistic approach, contributing to the shaping of the next generation of marketing professionals.
Robert Julian SmithHost of Marketing and Sales in Italiano Podcast.
Jan. 2019
Robert Julian SmithMarketing and Sales Strategist
Nov. 2018Perugia Area, ItalyMy passion and expertise lie in leading businesses to achieve their full potential with strategic marketing planning and execution. I've proudly helped and partnered with a wide range of clients, including Pyxis Yachts SA, Nohow Style, Concetti SpA, Base 6 Gin, Broken Ice, Monacelli Italy, LDG Forest Group and many more. Specialties:
Advising on marketing strategies to boost customer engagement and ROI.
Offering sales strategies and guidance to improve conversion rates and revenue.
Developing global marketing strategies for diverse market conditions and behaviors.
Using the latest tools to increase brand presence and reach customers.
Improving online visibility and acquisition with customized SEO tactics.
Conducting comprehensive audits and providing actionable improvement plans.
Creating strategies to enhance search engine marketing and growth.
Leveraging social media to boost brand engagement and interactions.
Sharing digital marketing, sales, and SEO expertise through training programs.
Providing strategies to increase global sales and market presence.
Robert Julian SmithSales And Marketing Specialist
Nov. 2018
Luiss Guido Carli UniversityGuest Lecturer
Jan. 2018Rome, Latium, ItalyGuest lecturer at LUISS University since 2016, contributing to the "Digital Marketing Transformation & Customer Experience" course. Lectures cover a range of topics from Artificial Intelligence's impact on marketing strategies to Search Engine Optimization. Aimed at bridging the academic and practical, these sessions equip students with the skills to navigate the digital landscape. Expertise in driving business growth through digital innovations and creating impactful customer experiences.
Pi DatametricsNorth America Business Development
Jun. 2016 - Dec. 2018New York, New York, United States and Los Angeles CaliforniaLed the introduction of Pi Datametrics, an innovative SaaS platform offering organic search intelligence and SEO performance insights, in the US market. The company is UK headquarters. Focused on client acquisition and market strategy in a headly competitive landscape. Responsibilities:
Market Entry and Strategy: Directed the US market entry for Pi Datametrics. Developed and executed strategies tailored to regional market characteristics in New York and Los Angeles. Client Acquisition: Secured key accounts including CNN and Edelman through direct outreach, negotiations, and demonstrating product value. Team Leadership: Assembled and led project team, focusing on training in product expertise and sales tactics to meet business objectives. Partnership Development: Established strategic partnerships to enhance product visibility and market penetration.
Pi DatametricsInternational Business Development
Jan. 2016 - May. 2016London, United Kingdom
Università per Stranieri di PerugiaGuest Lecturer
Jan. 2015 - Jan. 2019Perugia Area, Italy
Intelligent PositioningEuropean Sales Director
Jan. 2011 - Dec. 2015London, United Kingdom/ Perugia ItalyResponsible for International business development that includes PI Datametrics software that helps businesses Increase web traffic, Increase revenue, create winning content, reduce cpa and mitigate risk. Pi Datametrics from Intelligent Positioning enables businesses to monitor and manage natural search performance across multiple sites and markets in real time. Detailed competitor comparison analysis offers strategic support in planning, creating and sharing performance targets. Deep dive performance diagnostics and drill downs allow users to explore positioning performance dynamics along side content optimisation and social sharing indicators. The solution offers applications that empower decision making for senior digital management, web development teams and content authors / creators Search Engine Opitimization Consultancy and Social Media Optimization.
Responsabile per il svilluppo del business in Italia, europa e a livello internazionale. Offrendo servizi di posizionamento siti (Search Engine Optimisation), sviluppo siti, Social Media Optimisation, Analytics.
Caravaggio SrlMarketing and Sales Consultant
Jan. 2005 - Dec. 2010italiaMarketing and Sales consultancy for some Italian companies. From strategy to execution. Working on
merchandising, market research, brand management, channel management, licensing, competitive analysis, product training materials, public relations, design, development and implementation of marketing and business plans, marketing communications, analytics and segmentation, brand architecture, pricing strategies, customer and brand surveys, managing creative agency relationships, special events and product management, sales, sales training.
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