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Work Background
CloudKitchensSr. Marketing Associate
Jun. 2024Mexico City, Mexico- Generate over 120k in Savings in the first month by analyzing adspend.
- Create the Demand Generation strategy for ENT-level accounts. We've seen a 19% increase in opportunities QoQ since its inception.
- Raised CVRs and CTRs by 23% and 22% respectively QoQ by implementing an operational efficiency framework for Meta.
NuvocargoBrand Strategy and Communications Specialist
Jan. 2024 - Jun. 2024Mexico City, MexicoCreation and implementation of Nuvocargo's brand strategy for 2024.
Utilizing a blend of media sponsorships, corporate event organization, partnerships with other brands, and the creation of high-value content to generate demand for our Ideal Consumer Profile.
NuvocargoGrowth Marketing Specialist
Sep. 2022 - Jun. 2024Mexico City Metropolitan AreaDesign, ideate, implement and optimize the marketing strategy for Mexico including but not limited to: - Use the following channels: Hubspot, GoogleAds, LinkedIn Ads, Outbound Campaigns, Sendoso, ZoomInfo, etc. - Create awareness level, consideration level, lead generation campaigns for all the channels aforementoined. - Generate a Quarterly strategy to meet with acquisition numbers for potential prospects in a B2B company. - Experiment with new channels, new initiatives and create project cases to appear in new ways for ideal prospects. - Report KPIs and Initiatives to SMT and the rest of the company. ACHIEVEMENTS: - Generate up to 40% of new clients in the company throughout Q3, Q4, Q1 and Q2 of 2022-2023
LiberuCustomer Relationship Management Specialist
Dec. 2021 - May. 2022Mexico City, Mexico- Organize, and maintain a 170,000 contact databse in Mailchimp
- Migrate a database to ActiveCampaign to boost the active audience in clients.
- Creation of workflows for new clients in Hubspot
- Strategize, creat and implement different automatization sequences for different databases with the KPIs in mind. Achievement: Create and organize the digital architecture of automized sequences for the launch of a new digital product with Hubspot.
Universidad Iberoamericana, Ciudad de MéxicoProfessor - Corporate/Organizational Communication Workshop
Aug. 2021 - Mar. 2023Mexico Ciy-Metroplitan AreaResponsible for leading the corporate/organizational communication workshop for 1st semester students that are majoring in Communication at Universidad Iberoamericana.
Grosso ConsultingManaging Partner
Oct. 2020 - Dec. 2023Mexico City Metropolitan AreaResponsible for the design and implementation of digital marketing strategies, considering market research and the necessary social media platforms, for our clients. I am in charge of managing and guaranteeing the customer satisfaction on the assigned accounts. ACHIEVEMENTS: - Created a base client portfolio for the entrepreneurship, and generated a 10-15% average growth.
- Created a digital tool for a shipping business, achieving a 20% growth in organic leads.
Brains SolversDigital Channels and Communication Strategist
Jan. 2020 - Apr. 2020Mexico City Area, MexicoResponsible for creating the digital communication strategy of the company, considering any available channels (social media, events, off-line and online), research and tools (Google Ads, Facebook business suite), to increase the organic traffic to the company's website. ACHIEVEMENTS: - Create the company's blog, which increased the organic traffic of the company's website, resulting in a 10% increase in leads.
Aljusia EventosManaging Partner
Dec. 2017 - Dec. 2018Mexico City Area, MexicoCreation and responsible of managing the business, as well as creating and selling sensorial events with the goal of staying in the guests minds for longer. Lead client relationships on the assigned accounts, guaranteeing satisfaction for each event. ACHIEVEMENT: - Launched Omnia, a sensory event that increased the client portfolio of Edgar Kiehnle (photographer), in 60%.
Harry'sMandil
Feb. 2017 - Dec. 2017Mexico City Area, MexicoCapitan de Meseros/Supervisor de Piso Llevar a cabo la operacion del restaurante día con día, asegurando qué el restaurante abriera de acuerdo a lo estipulado en los checklists del restaurante, y de la misma manera el cierre. Llevar a cabo las ventas mensuales de vino y llegar a su meta.
Llevar a cabo incentivos para motivar a los meseros y garroteros para cada servicio.
Llevar el corte de caja día con día al cerrar el restaurante
Llevar a cabo inventarios quincenales, y mensuales del vino, bebidas, cristalería, plaque, loza, mantelería, y menage del restaurante; delegando esta responsabilidad y supervisandolos. Carry out the operation of the restaurant day by day, ensuring that on opening days the restaurant will open according to what is stipulated in the establishment protocols, and in the same manner follow the closing of the restaurant.
Carry out monthly wine sales and reach your goal.
Carry out incentives to motivate waiters and bussers for each service.
Report sales of each day at the end of the shift. Conduct biweekly, and monthly inventories of wine, beverages, glassware, silverware, linens, and restaurant menage, by delegating it and supervising.
SBE Entertainment GroupSupervisor
Oct. 2015 - Oct. 2016Miami BeachUn programa de entrenamiento de varias posiciones operativas de un restaurante para al final ser supervisor de piso. Después de entrenar en varias posiciones (garrotero, mesero, bartender, maitre'd); me pase los últimos tres meses como jefe de piso/supervisor operativo del restaurante Cleo South Beach. A J-1 program where I cycled through different operative positions (busser, server, barback, barista, host). After learning these positions, I spent the last three months as a supervisor/manager of operations at Cleo South Beach.
JW Marriott Hotel Mexico City Santa FePracticante de Compras y Almacen
Aug. 2013 - Dec. 2013mexico city area, mexicoAuxiliar de Compras
Encargado de hacer los pedidos de Alimentos y Bebidas del hotel para los centros de consumo. Auxiliar de Almacen. Asegurar que cada departamento del hotel tuviera los elementos necesarios para funcionar de manera optima. Recibir pedidos y asegurar que estén en la calidad aceptada por el hotel para poder trabajar en ello.
The Bristol BuenaventuraPracticante de Cocina
May. 2012 - Jul. 2012panama,panamaAuxiliar de cocina Fría
Auxiliar de cocina de Banquetes
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