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Work Background
SANPOM Virtual Fitting RoomCo-Founder
Jan. 2023Milan, Lombardy, ItalySANPOM is a virtual fashion fitting room solution transforming how people experience fashion. Our Fitter tool uses AI and digital avatars to enable precise virtual try-ons, reducing return rates, minimizing waste, and enhancing sales conversions. Designed for brands, manufactures and retailers, we merge technology with style, helping connect brands and consumers through immersive and sustainable shopping experiences. Join us in leading fashion toward a digital-first, consumer-centered, and eco-conscious future.
Metaverse Fashion CouncilDAO Metaverse Fashion Council
Jul. 2022The Metaverse Fashion Council is a decentralized autonomous organization (DAO) that is dedicated to creating and promoting fashion in the Metaverse
Forbes Agency CouncilOfficial Member
Jan. 2020 - Dec. 2023
POMPOMFounder: POMPOM Creative Agency
Jun. 2017ShanghaiPOMPOM is a Creative Agency focusing on Fashion Lifestyle brands in Shanghai. Propelling brands since 2017
We have studios in the city centre of Shanghai for content production, EC, Campaigns, digital clothing, and motion design Core Services:
-Content Creation / Production -Motion Design and CGI
-PR / Partnerships
InStyleFashion Contributor -InStyle优家 and Style TV
Apr. 2016 - May. 2017Shanghai City, China
Glimpse PR & Marketing Marketing / Business development
Jan. 2014 - Dec. 2016Shanghai City, ChinaLocal PR Agency -Strategic Consultation and Account Service Lead
-Generating new BD in Fashion/Luxury/Lifestyle Category -Celeb/KOL/Media Relations
VELVET GROUP LTD, Digital Inception AgencyDigital Consultant
Aug. 2013 - Mar. 2014Shanghai City, ChinaEvent Based: Shanghai Fashion Web
Building / developing brands online Presence in China via:
-SM Consultancy ( Weibo/Wechat)
-Newsletters and Content creation
-Project Management
-Strategy /Team Training
YANIE YANSON ( Formerly The Marginalist)Influencer Yanie Yanson
Jan. 2012 - Dec. 2019Shanghai City, ChinaCollaborated with brands such as Absolute Vodka, Shanghai Tang, Adidas Originals, 88 Rising, Sephora, YSL, YOOX etc.
Interviewed: ASAP Rocky, Ferragamo CEO, Furla Founder, Mauro Colagreco,
Fratelli Rossetti S.p.aCommercial Dept, Europe
Aug. 2011 - Mar. 2012Milan/ParabiagoLuxury Leather Footwear/Accessory Company -E-Commerce Development and partnerships ( Yoox, Zalando,E-Pitti etc..)
-Commercial Sales Support for Agents / Buyers
-Assessing the expansion and market share (online/offline) of new markets for the luxury footwear company was created through the development of reports on e-commerce and future entry strategies
Added Extras LLCProduct Development
Jun. 2009 - Aug. 2009New York City, BroadwayProduct Development/Licensing Company for Cosmetic products -Worked alongside of VP of product development
-Creating presentations/newsletters used for NYC Market week (Hello Kitty, Forever 21, Urban Outfitters...)
-Assisting cosmetic product development for retail accounts; Creating the fashion/make-up trends for next seasons.
Gemma KahngFashion/Business Co-op
Jun. 2009 - Aug. 2009New York City, ManhattanNYC Fashion Designer -Responsibilities:Assisted in the creation of the business plan ( interviews, brand analysis, research)
-Marketing/PR: Attending events such as designer charities/auctions, CFDA show by DVF and Première Vision
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