Chanchul Sakhrani - Marketing & Business Director / Consultant,

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Work Background

Omnicom Media Group Asia PacificRegional Business & Media Director, Centre of Excellence (CoE) - CHANEL APAC, AMAZON

Nov. 2023 - Nov. 2024SingaporeLeading strategic business & digital media innovation across APAC, empowering CHANEL’s brand growth through digital innovation. Digital Media Strategy (CHANEL APAC) * Responsible for media outcomes across 12 APAC markets, integrating CHANEL’s brand priorities into cohesive, multi-market campaigns spanning Fashion, Fragrance & Beauty, and Watches & Fine Jewellery, across Google, Meta, TikTok, SEO/SEM, CRM, OTT, and 3D OOH to drive consumer engagement. * Achievement: Drove a 22% YoY increase in Share of Voice across APAC through platform-optimized planning and audience-first media activations. APAC Business & Client Relationships * Regional business & digital lead for CHANEL across North and South Asia, aligning country teams, local market stakeholders, and global brand leadership to regional KPIs, media goals, and campaign standards. * Achievement: Strengthened client satisfaction scores regionally, with quarterly brand reviews driving a 30% improvement in cross-functional media collaboration and regional visibility. Team Leadership & Capability Building * Managed a cross-functional team of over 30 business & digital planners and strategists across APAC. * Oversaw hiring, regional onboarding, and development programs, including bespoke digital media training for local teams to elevate consistency. * Achievement: Achieved a 96% team retention rate and led a regional training rollout that boosted campaign execution quality and cross-market alignment in under 6 months. Global Collaboration & Strategic Alignment * Partnered with global CHANEL teams to adapt and operationalize annual media strategy across APAC, ensuring alignment with local market needs, campaign operations, and business seasonality. Key regional contact for media governance, planning calendars, and operational standards. * Achievement: Delivered a fully integrated APAC media roadmap aligned with global brand timelines, enabling smoother regional execution and reducing campaign lead times by 20%.

SELICIOUSFounder | Agency Lead

Mar. 2018 - Oct. 2023SingaporeLed digital brand transformation for beauty skin & consumer health clients across APAC. Delivered full-funnel, insight-led digital strategies, creative storytelling, and performance media, while nurturing client & business partnerships and building high-performing cross-functional teams. End-to-End Campaign Leadership * Led campaign development from brand narrative and creative vision through to channel planning and media performance optimization. * Developed insight-driven strategies using market research, SEO/SEM, and consumer behavior analytics to localize campaigns for key Southeast Asian markets. * Achievement: Successfully re-launched Estée Lauder foundation across 3 SEA markets, achieving a 15% lift in brand recall and exceeding digital engagement benchmarks within 60 days. Team Leadership * Led a multidisciplinary team of strategists, creatives, and planners, fostering a collaborative, agile environment with integrated delivery workflows. * Achievement: Maintained 100% on-time campaign delivery across 12+ client projects within a 6-month peak growth period. Client / Account Servicing * Acted as the primary strategic advisor to clients, translating complex brand and business goals into actionable digital plans. * Achievement: Secured repeat business from 90% of clients, contributing to a 25% YoY increase in retainer revenue. Creative & Content Innovation * Developed content ecosystems grounded in behavioural insights and platform trends, focused on storytelling formats for brand and product education. * Achievement: Designed an interactive skincare education campaign that achieved 3x above-industry average time on-site and boosted qualified leads. Business Development * Led agency growth through strategic pitches and capability workshops, helping client teams adopt consumer-first digital strategies. * Achievement: Conducted 40+ tailored digital training sessions, resulting in 3 new client wins and a regional upskilling partnership with a leading FMCG.

MetaSenior Digital Trainer & Facilitator (Data, Creative Social Media Marketing & Ad Solutions)

Dec. 2017SingaporeTrained by META to design, implement and scale data-driven digital strategies for social enterprises, government agencies, global brands, and SMEs — with a focus on purpose-led, measurable outcomes across APAC. Creative Strategy: * Developed content strategies, and visual storytelling across social media for clients ranging from startups to Fortune 500 companies. * Achievement: Successfully increased branded content engagement by up to 45% across selected campaigns within 3 months of implementation. Measurement & Metrics: * Focused on key performance indicators such as CTR (Click-Through Rate), LTV (Lifetime Value), reach, impressions, and sign-up conversion. * Achievement: Improved CTR by 3.2x and reduced cost-per-sign-up by 28% across regional campaigns. Data & Insights: * Extracted and translated platform analytics into audience insights using tools like Meta Business Suite, Ads Manager, and Audience Insights. * Achievement: Identified and unlocked a new audience segment that drove a 22% lift in video view-through rates and a 17% boost in engagement. Curriculum Design & Facilitation: * Designed and delivered training for branding & marketing leads leads in APAC. * Achievement: Trained over 300 professionals with a post-program satisfaction rating of 95%, and consistently high follow-up implementation rates across SME cohorts. Leadership (Social Impact – #SheMeansBusiness - Meta’s social initiative) * Empowered over 60+ women-led businesses in building online brands, and scaling their digital presence. * Achievement: Helped 85% of participants report increased sales or lead generation within 6 months of training, with several securing first-time digital customers. Training & Enablement: * Developed learning journeys & toolkits aligned with business and digital maturity for clients, agencies, and entrepreneurs. * Achievement: Drove a 40% increase in digital adoption metrics among SMEs and government-linked participants after tailored enablement programs.

WPP MediaNew Business & Digital Strategy Director (WPP | GroupM)

Jan. 2016 - Mar. 2018Singapore & NYCDrove innovation and business growth by applying design thinking and digital-first strategy across WPP’s network. Bridged creative, tech, and media to deliver measurable brand, loyalty, and conversion outcomes for both commercial and public sector clients. Digital Strategy & Innovation * Designed digital-first marketing strategies by integrating design thinking with WPP’s specialist capabilities in data, media, and tech. * Achievement: Enabled a top FMCG brand to launch a cross-market loyalty program that saw a 30% uplift in customer retention within 90 days. Technology & Product Development * Led cross-functional teams to develop VSocial, an AI-powered analytics tool that tracked real-time consumer and stakeholder journeys. * Achievement: Reduced campaign iteration time by 40% through automated feedback loops from real-time consumer insights. Integrated Campaigns & Government Partnerships * Developed full-funnel digital communication strategies for national agencies under Singapore’s Smart Nation Initiative, aligning messaging with public health, safety, and cybersecurity objectives. * Achievement: Helped achieve a 25% increase in citizen engagement across digital platforms through multi-channel public education campaigns. Business Development & Thought Leadership * Led inter-agency RFPs across WPP brands and hosted digital capability workshops with major platforms (Google, TikTok, LinkedIn, etc.). * Achievement: Contributed to winning $4M+ in new business, securing cross-agency collaboration deals through strategic client pitches.

InterbrandRegional New Business & Client Services Director - SEA

Jan. 2014 - Jan. 2016Singapore - (Brand Consultancy - Omnicom Group Inc.)Drove strategic brand growth and business development for Interbrand SEA, partnering with leading companies to elevate brand valuation, architect regional branding systems, and win new business across Southeast Asia. Brand Architecture & Strategy * Collaborated with strategy and creative teams to deliver complex brand architecture projects tailored for diverse SEA markets and cultural contexts. * Achievement: Streamlined brand systems for a regional telco client, improving brand clarity and consistency across 6 markets. Brand Valuation & Business Insight * Leveraged qualitative research and financial modeling to assess brand value and its direct correlation to business performance and projected revenues. * Achievement: Enabled a global FMCG client to identify a $22M brand equity gap, influencing investment priorities and portfolio decisions. Business Development & Growth Strategy * Identified growth opportunities, crafted high-impact proposals, and engaged C-suite decision-makers across SEA to drive new business. * Achievement: Contributed to a 20% increase in annual agency revenue by converting targeted prospects into long-term client accounts. Marketing & PR Initiatives * Developed localized marketing and PR strategies to position Interbrand SEA as a leading branding consultancy across key ASEAN markets. * Achievement: Won 3 competitive RFPs through targeted PR campaigns and thought leadership positioning in trade publications and events.

Ink - we are travel mediaRegional Media Sales Lead (On and Off line) - APAC

Mar. 2009 - Jan. 2014Singapore, SingaporeConsistently surpassed advertising sales targets, first as an individual top-performer and later as a team lead, driving multimillion-dollar media revenues for global travel and consumer brands across APAC. Built, coached, and scaled high-performing media teams, winning industry recognition for both sales excellence and team leadership. Sales Performance & Revenue Growth * Led advertising strategy across paid, owned, and earned media channels, delivering integrated media plans for global travel and consumer clients. Personally managed key accounts across print, digital, and content partnerships, generating over $6M in annual revenue. * Achievement: Consistently exceeded monthly sales targets as both an individual contributor and team lead, achieving 20–25% annual revenue growth and earning MPAS’s Best Advertising Media Executive Award. New Business Development * Identified and pitched new opportunities with media and creative agencies across APAC for integrated campaigns with Fortune 500 brands including Disney, Unilever, Nestlé, and P&G. * Achievement: Secured multiple long-term contracts and expanded client portfolio by 35%, contributing directly to top-line growth. Team Leadership & Training * Hired, trained, and led a team of 20 media sales executives, delivering structured onboarding, weekly coaching, and monthly performance reviews. * Achievement: Built the highest-revenue-generating team in the company, with team members regularly surpassing targets under a peer-mentorship training model. Recognition & Awards * Created a performance-driven team culture grounded in accountability and skill development, while aligning closely with agency partners to deliver high-impact campaigns. * Achievement: Awarded Best Sales Team (MPAS) for outstanding team performance, outshining 150+ competing executives and teams across the region.

UN WomenProject Manager

Mar. 2006 - Jan. 2008SingaporeWorked under the leadership of senior academics from Harvard, INSEAD, NTU, and NUS as part of UNIFEM Singapore (now UN Women) to champion gender equality, economic empowerment, and migrant rights across Southeast Asia. Played a key role in driving public advocacy, education, and the early-stage development of Aidha, a social enterprise for domestic workers. Gender Advocacy & Public Engagement * Led awareness campaigns and large-scale community events to spotlight issues related to gender inequality, domestic worker rights, and economic inclusion. * Achievement: Mobilized over 1,000 participants through public forums, school talks, and grassroots events, building momentum for policy and cultural shifts around gender roles in Southeast Asia. Educational Outreach & Youth Programming * Delivered in-school programs and youth engagement initiatives to promote gender sensitivity, social entrepreneurship, and equitable leadership. * Achievement: Successfully integrated gender education into school partnerships, reaching over 500 students in the first year and sparking ongoing student-led initiatives. Strategic Fundraising & Membership Growth * Orchestrated membership drives, donor outreach, and strategic fundraising initiatives to grow UNIFEM Singapore’s supporter base and program funding. * Achievement: Increased organizational membership by 35% in 18 months and helped secure anchor funding for sustained advocacy campaigns. Aidha Project Leadership (under UNIFEM) * Acted as project lead alongside the founder to build Aidha, a financial literacy and entrepreneurship training program for foreign domestic workers in Singapore. * Achievement: Grew the program from an initial cohort of 35 participants to over 300+ annual graduates, helping formalize it into an independent, registered non-profit that continues to scale today.